GERMANY - JAM

Alan Durango
Jos Ortega
Kevin Soto
Daniel Garzn Ll.

GERMANY
Location: West-central Europe
Climate: Las temperaturas medias en Alemania son
frescas. La media anual es de unos 9 C, con una
amplitud trmica de entre 15 y 20 c
Topographic: Total 357.022 km2, Land 348.672
km2, Water 8.350 km2, Coastline 2.389

 Countrys relevant history and/or recent events:

The Berlin Wall in front of the Brandenburg gate shortly before its
fall in 1989. Today the Gate is often regarded as Germanys main
national land mark
The Wars World: World wars I (1914-1918), Germanys aims were
annexationist in nature and foresaw and in larged Germany, with
Belgium and Poland as vassal states and with colonies in Africa.

Description of political System:

Republic parliamentary constitutional republic
Political structure and parties:
President, Canciller, Federal and ViceCanciller
Stability of government:
Very stable

Population and demograpic

Population: 81,305,856
Demographic:
Religion: Christianity is the main religion, with 53 million adherents
(64%). 60 The second most widespread is Islam with 3.3 million
adherents (4%), followed by Buddhism and Judaism, both with around
200,000 adherents (0.25%).
Language: German is the official and primary language spoken in
Alemania.65 This is one of 23 official languages in the European Union,
and one of the three working languages of the European Commission,
along with English and French. There are other minority languages are
recognized Native: Danish, Sorbian, Romany and Frisian.
Main cities: Berlin, Hamburg, Mucnich, Cologne, Frncford Main,
Sttutgard, Dusseldorf, Dortmund, Essen, Bremen.

 Total Population Size:

Grouth Rate: 1.39 scan per mother
Brith Rate: 11.10%
DISTRIBUTION OF POPULATION

Races of Ethnicities:
Germany: 80%, Other European 10.8%, Turks 3.3%, Asians 3.7%, Americans 0.5%,
Africans 0.7%.
Geographic locale (urban, local)
Urban: 60.377.657 = 74.26%
Rural: 20.928.199 = 25.74%

Economics Statistics and Restriction

The latest figures released by the statistics agency

Eurostat confirmed that Europe into recession or
prolonged stagnation is headed. The bad data from
France and Germany published this week by Eurostat
indicate that industrial production between April and
June this year fell by 0.3 percent in the euro area and
-0.1 percent in the Union 28 European countries.

GROSS NATIONAL PRODUCT

(GNP)

Personal Income Per Capita:

2010 2014
44.540
Average Family Income:
30 721 USD per year
Rate Inflation:
1,5%

EXTRA WORK
Domestic environment
Agriculture 2,4%
Industry 29,7%
Services 67,8%

Political/Legal forces
Import turnover tax 19% - custom value
Sanitary certificates
Labeling and packaging

Economic climate
Largest economy in Europe
GDP $3.747 trillion
Imports $1276 trillion

Level of Technology
Is considered pentently in technology:
Specialization greentechnology

Competitive forces
Germany is a large import of jam in the
European Union, apparently are used for
breakfast as fundamental part.

Cultural forces
National peoploe
Attached to traditions
Octoberfest
Green culture and healtly

Geography and
infraestructure
Metropolis
West-central Europe

 Competitive - Product: Very important, because based on that we can see the level
of competition or difficulty to enter a product.
Competitiveness - Price: Another important factor, since we cannot put a price
higher jam to what is there, because it would be harder to reach consumers. Also you
have to set the price counting the cost of preparation, transportation, among others.
Demographics Place: Best point a new product a country with high population
level, focusing as point of sale in supermarkets which is where most demand is
selling products.
Culture - Product: It is important in case you have problems or rejects a specific
product. Ex: sell hamburgers in a country that does not eat meat.
Politics - Price: Check if the country has, tariff barriers, a fixed price for the product
you're selling (if it suits us or not).

COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
MHLHUSER Pflaumenmus (GERMANY)

COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
Zenti`s (GERMANY)

COMPETITIVE ANALYSIS
PRODUCT`S COMPETITOR
Mrs Darlington`s (ENGLAND)