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  • Business Environment Analysis: Factors /activities Those Surround/encircle The Business

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    Internal and external environmental variables that surround / encircle the business Learning Objectives To assess how these variable affect the business positively and negatively. A) Culture: " thought and behavior patterns which the members of the society learns through language and other forms of symbolic interaction" b) Religion: "play significant role in normal and ethical standards in production and marketing of goods and services" c) Family system:Deep impact on business egs:Islamic Vs European countries McD's Hamburger in india.

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    Internal and external environmental variables that surround / encircle the business Learning Objectives To assess how these variable affect the business positively and negatively. A) Culture: " thought and behavior patterns which the members of the society learns through language and other forms of symbolic interaction" b) Religion: "play significant role in normal and ethical standards in production and marketing of goods and services" c) Family system:Deep impact on business egs:Islamic Vs European countries McD's Hamburger in india.

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    Download as PPT, PDF, TXT or read online from Scribd
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    179 views13 pages

    Business Environment Analysis: Factors /activities Those Surround/encircle The Business

    Uploaded by

    kkv_phani_varma5396
    Internal and external environmental variables that surround / encircle the business Learning Objectives To assess how these variable affect the business positively and negatively. A) Culture: " thought and behavior patterns which the members of the society learns through language and other forms of symbolic interaction" b) Religion: "play significant role in normal and ethical standards in production and marketing of goods and services" c) Family system:Deep impact on business egs:Islamic Vs European countries McD's Hamburger in india.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Business Environment Analysis

    Factors /activities those surround/encircle


    the business

    11/11/09 MCA
    Learning Objectives
    To understand the internal and external
    environmental variables
    To assess how these variable affect the
    business positively and negatively

    11/11/09 MCA
    Business Environment
    Internal Envt External Envt

    External Micro External Macro

    11/11/09 MCA
    Internal Environment

    Organizational Structure Production Finance Marketing R&D

    11/11/09 MCA
    External Micro

    Share Bankers / Customers/


    Creditors Competitors Market Intermediaries
    Holders Fin Inst Consumers

    11/11/09 MCA
    External Macro

    Social&
    Technological Economic Political International Natural
    Cultural

    11/11/09 MCA
    Social And Cultural Factors
    a) Culture:-
    • “ thought and behavior patterns which the
    members of the society learns through
    language and other forms of symbolic
    interaction- customs habits beliefs and
    values, the common view points that bind
    them together as a social entity”
    • Changes gradually- picking up new ideas
    and dropping old ones
    11/11/09 MCA
    b) Religion:-
    Play significant role in normal and ethical
    standards in production and marketing of
    goods and services

    11/11/09 MCA
    c)Family system:-
    Deep impact on Business
    Egs:- Islamic Vs European countries
    McD’s Hamburger in India

    11/11/09 MCA
    Technological Factors
    “ systematic application of scientific or
    other or organized knowledge to particular
    tasks”
    • Brings the globe closer
    • Flows from the advanced countries to the
    developing countries thru MNCs, JV’s,
    Alliances- Licensing and Franchising

    11/11/09 MCA
    Economic Factors
    • Global economy has undergone a sea change
    during last 50 years:-
    • Capital flow rather than trade or product flow
    across the frontiers
    • Establishment of production facilities in various
    countries
    • Technological revolution de-linked the relation
    b/w the size of production and level of
    employment
    • The contest b/w communism and capitalism is
    over

    11/11/09 MCA
    Political factors
    • Influences business from multi angles:-
    promoting, encouraging, fostering,
    sheltering, directing and controlling
    • The success of Business depends upon
    the stable, dynamic, honest, people-
    participative, secured political system in a
    country
    (Pakistan, Fiji, Gujrat, Rajastan etc..)

    11/11/09 MCA
    Political Risks associated with IB
    • Nationalization:- Shifting the ownership from pvt to public
    (Govt)
    • Confiscation:- Nationalization without Compensation
    • Expropriation:- Nationalization with compensation
    • Domestication:- Relinquishing the control and ownership
    in favor of domestic investors ( Partly and sometimes
    fully)
    • General Instability:- Due to social, Political, Religious
    unrest in the host countries( Riots, Coup de Tat)
    • Operation Risk:- due to change of policy and imposition
    of controls

    11/11/09 MCA

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