PRESENTATION ONCROSS CULTURAL COMMUNICATION

Presented ByPRIYA AGRAWAL

Communication

The word communication has been

originated from the Latin word
communis which means common. Thus
communication means to create a
common understanding.
The process of communication facilitates
interaction among people without it we
would be unable to share our knowledge
and experiences with anybody else.

Cross Cultural
Communication

Cross-cultural communication in an
organization deals with understanding
different business customs, beliefs and
communication strategies.
Language differences, high-context vs.
low-context cultures, nonverbal
differences and power distance are
major factors that can affect crosscultural communication.

Importance of Cross
Cultural Communication

It is important because in business it

happens between any two companies
regardless of their location.
It begins with the most effective ways
to communicate. Some companies
prefer written communication either
through email or standard mail letters,
while others prefer using the phone or
video conferencing.

Contd.

It helps to improve communication at

all levels of both organizations.
Not only does the quality of the
information passed between the two
companies improve, but the quality of
the relationship with clients and other
vendors that are affected by the
relationship also improves.

Barriers to Cross Cultural

Communication
Here are some barriers of cross cultural
communication:
1.
2.
3.

Language Barrier
Cultural Barrier
Presentation Barrier

Different Communication
Styles

Assertive
Aggressive
Passive-Aggressive
Submissive
Manipulative

Ethnocentrism

Ethnocentrism is the tendency to

evaluate the values, beliefs, and
behaviors of your own culture as being
more positive, logical, and natural than
those of other cultures.
your degree of ethnocentrism varies,
depending on the group on which you
focus.

Communication Sensitivity

Communication sensitivity is an
attitude and way of behaving in which
youre aware of and acknowledge
cultural differences.
Without sensitivity there can be no
effective interpersonal communication
between people who are different in
gender or race or nationality or
affectional orientation.

Communication Skill Basic

Tips
Here are some tips for successful
communication skill:
Slow Down
Separate Questions
Avoid Negative Questions
Take Turns
Write it Down

Contd.

Be Supportive
Check Meanings
Avoid Slangs
Watch the Humor

Communication Strategies

Learn about business before hand

Observe
Ask Questions
Stay away of yourself
Allow for more time

Contd.

Look for individual differences

Find the Humor
Learn to tolerate uncertainty
Go early
Build your intercultural skill

Conclusion
Cross-cultural communication blunders can
lead to serious consequenceslost confidence,
lost customers, lost business relationships, and
lost opportunities. Enhancing your effectiveness in
communicating across cultures requires several
actions. You should expect and identify cultural
differences, draw cues from nonverbal
communication, speak and write clearly for other
cultures, learn the importance of names and titles,
use humor judiciously, show your respect for other
cultures, and become a lifelong learner of other
cultures.

THANK YOU