You are on page 1of 24

Abstract/Overview

Udyogini Introduction •Making entrepreneurs out of poor women



•Successfully executed projects of similar nature
Case Study •
•Appliqué Enterprise – Bikaner, Rajasthan

•Nawada, Bihar: Current State of Affairs
Project Background

•UJAS Bodhi: Silk Handloom Enterprise

Proposal •Budget: Rs. 5,24,000

Budget Details
Udyogini

History •Created for World Bank Funded Project:


•MicroEnterprise Management Training to NGOs
Donors & Memberships •
• Train NGO Staff who in-turn train women in
Grassroots Management (GMT)

Previous Projects

Execution
Model

1992
Udyogini

•Created for World Bank Funded Project:


History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots Management
(GMT)

Donors & Memberships •Expanded repertoire of services to include
marketing, credit and federation building

Previous Projects

Execution
Model

1992 1996
Udyogini

•Created for World Bank Funded Project:


History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots
Management(GMT)

•Expanded repertoire of services to include marketing, credit and federation building


Donors & Memberships •
•Opened retail outlets in Delhi;

•Opened Marketing Channels;


Previous Projects •
•Organized Exhibitions

Execution •Established linkages (ex. FabIndia)
Model

1992 1996 1998


Udyogini

•Created for World Bank Funded Project:


History •MicroEnterprise Management Training to NGOs
•Training NGO Staff who in-turn train women in Grassroots Management
(GMT)

•Expanded repertoire of services to include marketing, credit and federation building
Donors & Memberships •
•Opened retail outlets in Delhi;
•Opened Marketing Channels;
•Organized Exhibitions
•Established linkages (ex. FabIndia)
Previous Projects •
•Changes in Implementation Strategy
• Directly Engage with Grassroots Women
Execution • Improve women’s position in existing value-chains in
Model key sectors
– Agri, Textile Crafts; Urban Consumables

1992 1996 1998 2002 - Current


Udyogini

History •Donors:
•Aga Khan Foundation India
•Debaak (Netherlands)
•DFID
Donors & Memberships •FORD Foundation
•Forest Dept, Madhya Pradesh
•Forest Dept, Uttarakhand
•Geneva Global
Previous Projects •ICCO (Netherlands)
•ITC Ltd
•Misereor
•NABARD
Execution
Model •

Udyogini

History •Donors:
•Aga Khan Foundation India
•Debaak (Netherlands)
•DFID
•FORD Foundation
•Forest Dept, Madhya Pradesh
Donors & Memberships •Forest Dept, Uttarakhand
•Geneva Global
•ICCO (Netherlands)
•ITC Ltd
•Misereor
Previous Projects •NABARD

•Memberships:
Execution •AIACA
Model (All India Artisans & Craftworkers Welfare Association)
•Dastkari Haat Samiti, Delhi
•Jagori, Delhi
Udyogini

History •Mandla, MP
•Non Timber Forest Produce (NTFP)
•By 2007, 1,350 women have been
Donors & Memberships mobilized

Previous Projects

Execution
Model
Udyogini

History •Saharanpur, UP –
•Aggarbatti, Chunari & Creche Enterprises
•600 Women & 120 Children
Donors & Memberships •

Previous Projects

Execution
Model
Udyogini

History •Bikaner, Rajasthan –


•Appliqué Enterprise
•By 2007, 900 Women enrolled in the
Donors & Memberships enterprise


Previous Projects

Execution
Model
Udyogini

History •Stage1: Enterprise Motivation & Awareness



•Stage2: Grassroots BDS Providers
Donors & Memberships •
•Stage3: Enterprise Promotion & Marketing

Previous Projects •Stage4: Ownership & Scale Up

Execution
•Stage5: Expansion & Outreach
Model •

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5


Enterprise Motivation & Management Awareness

•Refugees from Pakistan – well skilled. Local Women also acquired


skills

•Women with Low-Medium Skill


levels were trained to become
Individual producers

Currently over 900 skilled women

•Salary System

Stage 1
reation of Grassroots Business Development Service Providers (B

•BDSP Mentors selected from the initial peer group



•8 BDSPs were trained management skills in all stages
•Management of production center
•Distribution of raw materials
•Supervision
•Quality Control
•Collection of Final products

•Commission + Salary system

•4 of them are being incubated
•Use loans
•Supported by Udyogini

Stage 1 Stage 2
Enterprise Promotions & Market Players

•Common Production Centers for High Quality & Time Schedule



•6 Production Centers
•Serves a Cluster of Villages

•Distribution & Collection Unit


•Provide Raw Materials
•Send products to BDS, Jaipur

•Marketing

•Occasionally designers are hired to
produce new designs

•Operate on Commission basis

Stage 1 Stage 2 Stage 3


Ownership & Scale Up Through Systems

•Ownership & CEO



•Exposure Visits
•Brought Awareness About Demand & Feedback about Products
•Efficiency in Management

•Establish UJAS brand

•Exhibitions
•Hotel Rajputana Sheraton
•AWA, Delhi

•Linkages with Traders & Buyers

Stage 1 Stage 2 Stage 3 Stage 4


Expansion & Outreach

•Expansion by establishing other centers



•Received counter space in retail mart @ Pitampura, New Delhi
•Sales counter @ Hyderabad

•Certification by AIACA

•Strategic Partnerships
with Companies

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5


Project Background - Overview

Udyogini Introduction •Nawada, Bihar – ekes living out of tasar (silk)


•Lot of Weaver families
•Unorganized; Underpay
•Antique technology
Case Study •Income: Rs. 2500 – 3000


Project Background •

•UJAS Bodhi –
Proposal •Establish Silk Enterprise

•Budget: Rs, 5,24,000

Budget Details
Weaving Elegance - Study

•Quadirganj (134), Gopalganj(20)



•Households
•5-6 mtrs/day working 8-9 hrs/day
•30 moneylenders – raw material suppliers
•5-6 Dhobi families

•Women & Girls –
•Extracting thread from Cocoons on ‘bare’ thighs
– prone to hazards

•Poor Conditions
•Only 15-20 graduates, High illiteracy
•No permanent market – losing interest
•Antique skills; Electricity; Polishing in
Bhagalpur
•No Unity; No Capital; No Awareness

•Heavy migration to Delhi & Patna


Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Case Study

Rs. 1,00,000

Project Background

Proposal

Budget Details

June 09 – Sept 09
Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training
Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs)

Project Background

Rs. 2,00,000
Proposal

Budget Details

Jul 09 – Nov 09 Apr 10 – Jun 10


Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training Marketing
Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs)

Project Background • Consultation : Women On Wings for Brand Building


• Marketing (Ecostar: will buy 1,00,000 Mts)
• Execution & Brand Building
Proposal

Rs. 50,000
Budget Details

Oct 09 – Jun 10
Project Proposal – UJAS Bodhi – Weaving Elegance

• Market Study by Professional Designers

Design
Udyogini Introduction • Design Workshop with Professional Designers
• Follow Up Workshops (AIACA & EESHAN)

Training Marketing Monitoring


Case Study • Rigorous Management & Skill Training (GMT)
• Formation of WEG & Producer Company & Linkages
• Exposure to Producer Companies (BDSPs) ies

Project Background Rs. 1,74,000


• Consultation : Women On Wings for Brand Building
• Marketing (Ecostar: will buy 1,00,000 Mts)
• Execution & Brand Building
Proposal
• Udyogini’s Periodic Monitoring & Review
• Monitoring by BDSP & EPE (Enterprise Promotion Exec.)
• Quarterly Reporting
Budget Details

Dec09 – Jun10
Activity Description 2009-10 Deliverables

1. Design Development 4 X 25,000/exercise Rs. 1,00,000 10 New Designs


(Travel + Stay)

2. Training & Promotion 150 X 1,000 Rs. 1,50,000 Formation of WEGs,


(Remuneration) Producer Company with
Share equity
BDSPs exposure 2 X 25,000/exercise Rs. 50,000 30/150 Women BDSPs
(Travel + Stay)

3. Marketing Support 1 X 50,000 Rs. 50,000 Target: 10,000 mts


(Marketing)

4. Office 12 X 1,500 Rs. 18,000


(Rent)

Electricity & Facilities 12 X 2,000 Rs. 24,000


(Facilities)

Salary + Overheads 12 X 5,000 Rs. 60,000


(Enterprise Promotion Exec.) (Salary)

Salary + Overheads 12 X 5000 Rs. 60,000


(BDS Manager) (Salary)

Reporting & Evaluation 12 X 1,000 Rs. 12,000 Quarterly Progress


(Reporting) Reports

Total Rs. 5,24,000