RETAIL MANAGEMNET

SYLLABUS

UNIT 1
INTRODUCTION:
Meaning and defination on retailing
RETAILER'S ROLE IN A DISTRIBUTION CHANNEL Functions performed by reatilers - prospects of retailing in India
RETAILERS CHARACTERISTICS
Price-cost trade off
Types of merchandise, variety & assortment, customer services,
Cost of offering breadth & depth of mechandise and service
TYPES OF RETAILERS
food retailers, general merchandise retailers,
non store retail formats , service retailing
types of ownership
MULTI CHANEL RETAILING
meaning , the evolution towards multi chanel retailing FRANCHISING
types, advantages,challenges, franchising in India

UNIT 2 : RETAILING STRATEGY :

meaning
retail market strategy
target market & retail format
building a sustainable competative advantages, customer loyalty, location, human resourse management,
distribution and information systems , unique merchandise, vendors relations
MULTIPLE SOURCE OF ADVANTAGES
strategic retail planning process
Role of technology technology in retailing

UNIT 3 : MERCHANDISE MANAGEMENT

meaning,organizing the buying procss by categories
setting objectives foer the merchandise plan
sales forecasting , the assortment planning process
BUYING MERCHANDISE
branding options available to retailers
private labeling, international sourcing decisions
pricing strategy
PRICE ADJUSTMENT
meaning of terms like markedowns , coupons,rebates, price bundling, multiple unit pricing, variable pricing

UNIT 4 : STORE MANAGEMENT

responsibilities of store managers
store planning, location planning
store desgn & the retail image mix,the space mix
effective retail space management, store layout, floor space management and visual merchandising and displays

UNIT 1
1.1 Meaning of Retailing
1.2 Definations of Retailing
1.3 Characteristics of Retailing
1.4 Retailers arole in distribution channel
1.5 Functions performed by Retailing
1.6 Imporatnce of Retailing
1.7 Prospects of Retailing in India
1.8 Drivers of growth of retail in India
1.9 Factors that have contributed to the rise of the retail in Indai
1.10 Challenges that global retailer will face in India
1.11 Retailers Characteristics
1.12 Types of Retailers
1.13 Differences between service retailers and merchandise retailers
1.14 Store vs non store retailing
1.15 Multi channel retailing
1.16 Franchising
1.17 Online Retailing
1.18 Organised retailing and unorganised retailing
1.19 Airport Retailing
1.20 Retail management
1.21 Retail outlets

UNIT 2

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8

Meaning of retail strategy

Retail market strategy
Target market and retail format
Building a competitive sustainable advantages
Multiple soureces of advantages
Strategic retail planning process
Role of technology in retailing
RFID

UNIT 3

3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15

Meaning of Merchandise
Meaning of Merchandising
Definations of Merchandising
The seven rights of merchandising
Imporatnce of Merchandising
Merchandiser : role and responsibilites
Buyer : role and responsibilites
Implications of Merchandise planning
Importance of Merchandise planning
Meaning process of Merchandise planning
Merchandise management
Organised the buying process by categories
Setting objectives for the Merchandise plan
Sales forcasting
The assortment planning process

3.16
3.17
3.18
3.19
3.20
3.21
3.22
3.23
3.24
3.25
3.26
3.27
3.28
3.29
3.30

Branding options available to retailers

Private labeling
International sourcing decisions
Role of pricing in the retail marketing mix
Retail pricing options
Factors affecting pricing decisions
Retail pricing approaches
Pricing strategy
Makedowns
Markup pricing
Coupons
Rebates
Price bundling
Multiple unit pricing
Variable pricing

UNIT 4

4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
4.13
4.14
4.15

Responsibilities of store managers

Store planning
Store location
Factors necessary to consider before selecting a final site for any store
Levels of location decisions and its determining factors
Factors that a retailer needs to take into account while choosing a location for a retail store
Location planning
Store design
Store design and the retail image mix
The space mix
Effective reatil space management
Space layout
Floor space management
Visual merchandising
Displays