Professional Documents
Culture Documents
Agenda
Market Overview (Key Indicators 2010, Kenya IT Market Value (US$M)
Forecast 2010-2015, Kenya IT spend by Vertical segments)
ICT Ecosystem Analysis Profiling of top systems integrators in the market,
challenges faced, national and regional presence and the market outlook.
Residential Usage and Penetration Highlights
Benchmarking Kenya
Market Overview
Going by various Key Performance Indicators (KPIs) and IDC's market sizing for
the Kenyan ICT market, the sector has performed well with good growth in
value, usage and access (across most sectors) between 2010 and 2011.
As more infrastructure is put in place the ICT expenditure focus will shift to
services (maintenance, support, implementation, customization, etc) and
software (custime software development, mobility, business analytics, etc).
The cost of devices and internet services still remains a constraint that keeps
more users from adopting ICT and current users from increasing their usage.
Less advanced regional markets (in terms of skills, ICT sophistication and size
of projects) in Eastern Africa continue to attract the attention of several local
players who are expanding their presence to these markets.
Overall the Kenyan ICT market continues to thrive and from 2013 onwards, the
most notable issues will include: the new government structure as county
governments wean themselves away from national governments to become
more autonomous, increased investment by vendors, increased venture capital
activity aimed at start ups and developments with the 4G shared network
infrastructure.
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Market Overview
Kenya ICT Market Key Indicators
Indicators
2010
2011
Change
%
20,209.56
52,938.00
162%
4.2
7.7
83%
2.4
2.7
14%
6%
8%
27%
4,716,977.00
6,152,687.00
30%
10,199,836.0
0
17,382,034.00
70%
380,748.00
283,546.00
-26%
24,968,891.0
0
28,080,771.00
12%
18,000.00
24,322.00
Number
.Ke domain
names
Copyright
IDC. of
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is forbidden
unless authorized. All rights reserved.
35%
Market Overview
Kenya ICT Market Key Indicators
2010 Data
Connectivity development
1
Volume of international traffic (Mbps)
2
20,209.00
52,938.00
162.0%
4.2
++7.7
83.3%
2.4
2.7
13.9%
6.3%
8.0%
27.0%
4,716,977
6,152,687
30.4%
10,199,836
17,382,034
70.4%
0.26
0.36
40.2%
11.5%
14.8%
28.6%
380,748
283,546
-25.5%
10
11
12
97.0%
72.0%
-25.8%
24,968,891
28,080,771
12.5%
63.2%
71.3%
12.8%
13
64.2%
72.0%
12.2%
14
18,000
24,322
35.1%
15
$18.5
$24.4
32.1%
Market Overview
Kenya ICT Market Key Indicators
Broadband demand is not constrained by cost or access
22
Price of Internet Access for 512 Kbps
23
24
25
26
$22.00
$22.00
0.0%
$39.80
$37.90
-4.8%
$29.5
$29.3
-0.7%
12,500
13,100
4.8%
5,000
5,696
13.9%
27
Number of educational institutions connected to national
network
60
74
28
29
65
8.3%
78
5.4%
176,000
250,000
42.0%
30
15
29
93.3%
31
-16.7%
Highlights
Kenya ICT Market Key Indicators
International traffic grew by an impressive 162.0% between 2010 and 2011 and mainly
riding on increased internet subscriptions that were mainly comprised of mobile data
connections. .
The total number of households with a personal computer (PC) grew from 6.3% to
8.0%.
Internet users was recorded as 17.38 million users from 10.99 million recorded during
the previous year.
Fixed lines declined to 283,546 in 2012 from 355,493 in 2011, representing a decline
of 25.5% during that period.
The total number of students connected to broadband rose from 176,000 in 2010 to
250,000 in 2011 indicating an increase of 42% increase year on year.
The number of universities connected to broadband services increased from 60 in
2010 to 65 in 2011 and mainly attributed to some educational institutions that have
multiple campuses getting connected to KENET.
The number of registered government domain names reduced in 2011 largely due to
lack of renewal of domains mainly by local government entities (municipal and county
councils). Most previously registered domains have been allowed to lapse.
Market Overview
ICT Spending by Technology Areas
Kenya ICT Market Size 2011 and Forecast to 2016
ICT market spending is expected to grow at an annual compound growth rate of 9.1% between 2011
and 2016 to reach a value of US$1,596.8 million. During that period the proportion of hardware
spend will decline from 81.1% to 75.7% giving room for growth of services from 10.4% to 15.1%, and
software from 7.8% to 9.2% in 2016
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Market Overview
Spending by Vertical Sectors
10
11
REVENUE BREAKDOWN
80% software or hardware
20% services
REMARKS
Services revenue mainly from
multinational companies and large
accounts
Tier 1
Systems
Integrators
70% hardware
20% services
10% software
Tier 2
Systems
Integrators
75% hardware
15% services
10% software
Retail
90% hardware
5% services
5% software
Distributors
12
13
Regional presence
14
15
16
17
18
Average Number
per HH
0.33
0.52
1.00
0.01
1.84
0.23
0.87
Maximum Number
per HH
2
3
3
1
7
1
3
19
=AllTotal
Sample
Copyright IDC. Reproduction is forbidden unlessBase
authorized.
rights reserved.
(n=750)
41% 49%
66%
59% 51%
50%
34%
49%
51%
32%
33%
64% 72%
65%
68%
35%
67%
36% 28%
50%
43%
57%
42%
58%
AB
C1
63%
37%
C2
Yes
85%
95%
15%
5%
E
D
No
20
= The
figureunless
in parenthesis
represents
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is forbidden
authorized. All rights reserved.
32%
87%
27%
19%
16%
34%
Don't know
Base : Internet users
(210)
6%
Connections with speed less than 1Mbps are used in 41% of the HH
21
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63%
35%
I use internet in other places, and there is no need to have one at home
33%
23%
11%
22
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Included
media tablets
in Phase II
78%
61%
14%
78%
Laptop
60%
57%
Smartphone
Media Tablet
37%
96%
Postpaid 3%
Both 1%
9%
23
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2011
83% Personal usage
Communication
Entertainment
66%
Work
57%
71%
Entertainment
66%
Communication
64%
Education
Other Personal purposes
45%
54%
Work
Education
36%
28%
Respondents use PC mainly to perform personal task, especially old individuals 45+ years
Entertainment and education purposes drive respondents 15-34 yrs old to use PC. These reasons decrease significantly
among older users
Old males (45+ yrs) tend to use PC for work reasons much more than other demographics.
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24
Q59. Which of the following services do you actively use on your mobile device?
2012
2011
SMS
98%
Voice services
97%
Voice services
97%
SMS
96%
Social media
65%
Web Browsing
45%
Web Browsing
42%
57%
Access to Email
52%
Entertainment
37%
Entertainment
50%
Access to Email
35%
Chatting (IM)
PIM (personal information management)
MMS
41%
PIM
35%
18%
Chatting
31%
24%
Sending MMS
15%
Base : Users of Mobile
Phone (746)
Calling and texting share respondents' main usage of the mobile (around 97-98%)
The usage of internet enabled services and PIM mainly attracts the young category (15-34 yrs). Their usage decreases
by age
25
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Q38. Which of the following on-line / electronic (through internet or mobile) services
have you used in the past 12 months?
Top up of Airtime through Mobile Money Transfer
96%
Payments (utility & mobile bills etc) through Mobile Money Transfer
55%
36%
34%
23%
7%
6%
5%
3%
75%
64%
59%
37%
33%
33%
30%
29%
26%
25%
23%
16%
14%
8%
8%
6%
6%
27
69%
24%
61%
18%
20%
21%
70%
62%
39%
24%
40%
71%
Neutral (Scale 4)
= The
figureunless
in parenthesis
represents
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authorized. All rights reserved.
Learning how to use all the features of my mobile phone is important to my life now and in the future. 9% 13%
78%
Learning how to use the Internet better is important to my life now and in the future. 7% 10%
83%
80%
32%
28%
40%
41%
29%
32%
Learning basic ICT skills is more prominent than using sophisticated services like purchasing online or online banking
Highest priority is given to learning how to use the Internet usage (83% agree), PC usage (83%) and mobile usage (78%).
=AllTotal
Sample
Copyright IDC. Reproduction is forbidden unlessBase
authorized.
rights reserved.
(n=750)
47%
Aware of them, and have used any online services more than 12 months ago
Aware of them, but have never used any online services
34%
16%
39%
Aware of them, but have not used any online services in the past 12 months
2011
14%
36%
14%
2012
Overall awareness of e-government services is significant (53%). But their actual usage is low (23%),
concentrated especially in Nyeri (23%)
Survey question response options were adjusted in Phase II to include Aware of them but have not
used any online services in the last 12 months
= The
figureunless
in parenthesis
represents
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authorized. All rights reserved.
Easiness of using it
19%
69%
27%
54%
16%
24%
63%
66%
21%
31%
Middle Box (4-7): Neutral
Overall satisfaction with e-government services is not high (not exceeding 31%)
The majority of the users of such services were neutral in rating their experience while using such services
= Users
e-Government
Services
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unless
authorized. All rights reserved.
12%
9%
6%
6%
Voting online.
5%
4%
4%
2%
1%
1%
1%
1%
1%
1%
38%
35%
33%
21%
18%
Lack of trust for ICT (e.g. security/ privacy issues on the Internet)
18%
16%
16%
14%
9%
7%
5%
4%
3%
Benchmarking Kenya
34
Benchmarking
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
29.5%
26.7%
-9.4%
41.4%
49.0%
18.3%
35
Benchmarking
2010
2011
change
2010
2011
4.8%
5.14
5.3
change
2010
2011
3.1%
4.5
4.5
change
2010
2011
0.0%
1.75
4.9
change
2010
2011
180.0%
4.72
5.1
change
2010
2011
8%
4.5
5.6
change
2010
2011
24.4%
4.72
4.9
Morocco
change
2010
2011
3.8%
4.6
4.5
YoY
change
-2.2%
RSA
YoY
Nigeria
YoY
Rwanda
YoY
Ukraine
YoY
Philipines
YoY
Egypt
YoY
36
Benchmarking
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
3.56
3.6
1%
3.6
3.7
2.8%
4.43
3.9
-12.0%
4.2
4.0
-4.8%
37
Benchmarking
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
2010
2011
change
38
Benchmarking
In more developed
countries the total
number of connections
vis a vis the number of
users are evenly spread
In countries like Kenya,
Nigeria and Morocco,
there are lower numbers
of connections but
higher number of users
indicating most
connections are shared
connections and largely
comprise business
connections (including
publicly accessible
connections like cyber
cafes, education
institutions).
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Kenya
RSA
Nigeria
Rwanda
Ukraine
Philipines
Egypt
Morocco
39
Benchmarking
Kenya
RSA
Nigeria
Rwanda
Ukraine Philipines
Egypt
40
Morocco
Benchmarking
Computer Penetration
Kenya has slightly
higher PC penetration
rates than Nigeria and
Rwanda but still very far
behind South Africa and
Morocco, mostly owing
to lower disposable
income than these
countries.
Population figures for
Nigeria (high) and
Phillipnes (low) help
skew penetration rates
either way as do GDP
per capita figures when
thinking of disposable
income and installed
base of computers in
households.
Kenya
RSA
Nigeria
Rwanda
Ukraine
Philipines
Egypt
Morocco
41
Benchmarking
35.0%
25.0%
30.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Kenya
RSA
Nigeria
42
Morocco
Benchmarking
In terms of business
usage of the internet,
Kenya is nearly on par
with more developed
countries like Egypt and
Morocco and slightly
ahead of Nigeria
Egypt
Philipines
Ukraine
Rwanda
Nigeria
RSA
Kenya
0
43
Benchmarking
Despite additional
capacity, cost of
broadband is still a
factor for business vis a
vis other countries.
Nigeria has recently got
a lot of international
bandwidth but
constrained somewhat
by back bone, last mile
access and electricity
challenges.
Landlocked Rwanda
largely relies on
bandwidth from
operators in
neighbouring countries.
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
$0.00
Kenya
RSA
Nigeria
Rwanda
Ukraine Philipines
Egypt
44
Morocco
fhook@idc.com
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45