DIGITAL MARKETING

AND
SOCIAL NETWORKING

>> IN THE BUSINESS ENVIRONTMENT

Kifthiana Mairisha
Dede Suratman
Asrul Dai

FEEL FREE T
WATCH!
These are some digital
data we collect from
various source:
We Are Social, Statista,
DigitalParc, Sharon
Gaudins Article, Google
Display Network, XL Axiata,
Youtube, Search Engine
Watch, Search Engine Land

Always Connected
FROM
DID
AM TO
YOU
PM

KNOW?

ONLINE POPULATION in INDONESIA

73 JUTA

Source: eMarketer, 2013

The Data

ONLINE POPULATION in INDONESIA

73 JUTA

Source: eMarketer, 2013

DID
YOU
KNOW?

The Data

ONLINE POPULATION in INDONESIA

73 JUTA

Source: eMarketer, 2013

The Data

Source: eMarketer, 2013

Question #1

Why do you think results are so mixed on the

use of
social networking in the workplace?

Source: eMarketer, 2013

USA : Social Media in the workplace

Source: eMarketer, 2013

USA : Social Media in the workplace

Source: eMarketer, 2013

The Answer

The
recent
trends
that
many
companies are restricting access to
social
media
at
work
for
the
employees, because :
The employers have the view that
employees take multiple breaks to
spend time on such sites, which in
turn lead to loss in productivity
One thing is to keep in mind is that
employees already have access via
personal device.
On the other hand, according to data
above, social media is already part of

Source: eMarketer, 2013

The Answer

Now we are all connected each other.

However, allowing access to social
media sites at work to the employees
should depend on the type of
business.
In our opinion, people whom work in
which work requires full focus of the
employee such as financial institution
and hospital should not be allowed
using social media, because:
Distraction to employees at work
Time wastage Social Media can be
addicting and time consuming
Increase unproductive time
Source: eMarketer, 2013
employees can easily consume hours

The Answer

Companies in which productivity of

an employee is measured by the
quantity and quality of the work
allowed their employees to access
social media, because:
Productivity is not a measure of the
time employees spend at work
engaged in non-work work activities.
Its a measure of output. Use of
Social Media can actually help
increase output.
The employee should be measured
on the target achieves and the
quality maintained
Source: eMarketer, 2013

Question #2

What are some possible upsides to utilizing social

media as part of an integrated marketing strategy,
especially in digital marketing?

Source: eMarketer, 2013

Integrated Marketing Strategy

INTEGRATED
MARKETING

OBJECTIVE

Source: eMarketer, 2013

Digital Marketing Strategy

Source: eMarketer, 2013

Case Study: XL Axiata

October 28th, 2014

Source: eMarketer, 2013

XL Axiata Website

Source: eMarketer, 2013

XL Axiata Mobile Marketing

Source: eMarketer, 2013

XL Axiata 0n Facebook & Twitter

Joint: October
2009

Source: eMarketer, 2013

Search Engine Optimization

Source: eMarketer, 2013

SEO XL Axiata

Source: eMarketer, 2013

Search Engine Marketing

Source: eMarketer, 2013

Search Engine Marketing XL Axiata

Source: eMarketer, 2013

SEO & SEM XL Axiata

Source: eMarketer, 2013

Integration 0f Offline Marketing XL Axiata

Source: eMarketer, 2013

XL Axiata Video Ads

Source: eMarketer, 2013

XL Axiata : Banner Ads on You Tube

Source: eMarketer, 2013

XL Axiata : Pre Roll Video Ads on You Tube

Source: eMarketer, 2013

Question #3

What are the downsides to restricting

employee access
to networking sites?

Source: eMarketer, 2013

The Answer

There is a big downside in blocking social

media for the employees. For one,
employee morale and satisfaction seems
tobe closely related to social media
access, even more so when thecompany
itself uses social networks for business
objectives, yet restrictsemployee access
to the same sites. The employees will
access social media anyway, blocked by
company or not. They will use their own
devices or even find a way to access
social media on your companies systems.
Personal devices can not be monitored
Source: eMarketer,
2013 often less secure, which brings a
and are
new risks along

Conclusion

Using Social Media in the

workplace depends on type of
our job.

Social Media is already part of our

life

Digital Marketing is a must

Source: eMarketer, 2013

THANK YOU
and
LETS DISCUSS.
AND