A Study of HR Practices

In
Hindustan Unilever Limited

Submitted by-

Akanksha Singh(5)
Akash Garg(6)
Ankur Goel(13)
Ankush Verma(14)
Nikita Chotrani(36)

Company Profile
Largest

FMCG company in India based in Mumbai

Owned by Anglo-Dutch company Unilever which has 67% controlling
share in HUL.
Touches every 2 out of 3 Indians , covers 2 million retail outlets across
india.
16500 employees
HUL was established in 1933 as Lever Brothers and, in 1956, became
known as Hindustan Lever Limited, as a result of a merger between
Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
HUL was one of the eight Indian companies to be featured on the Forbes
list of World's Most Reputed companies in 2007
In July 2012 Hindustan Unilever Limited won the Golden Peacock
Occupational Health and Safety Award for 2012 in the FMCG category for
its safety and health initiatives and continuous improvement on key
metrics
Hindustan Unilever ranked No. 2 in Fortune India's 2013 50Most Admired
Companies list

Brands
Home

& personal care brands Lakme, Axe, Pepsodent, Surf Excel,

Wheel, Lux, Dove, Fair & Lovely
Foods & Beverages brands Kissan, Knnor Soups, Annapurna,
Kwality Walls, Brooke Bond and
Lipton.

HR Practices
Very

important for success of any

company
Help in increasing the productivity
and quality
Transparent HR practices ensure
continuous business growth in every
organization
The importance of personnel
management is being increasingly
realized in industrial and non-

HULs HR Practices
The HR Practices of HUL are as
follow:
Recruitment

and Selection
Performance Management
Training & Career Development
Compensation
Employee Engagement

Departments for Career

Opportunities

Career in

Brands & Development

Career in

Supply Chain

Career in

Human Resources

Career in

Finance

Career in

Information Technology

Career in

Customer Development

Recruitment
The

process of searching for

prospective employees and
stimulating them to apply for jobs
External Sources
Campus Recruitment
Private employment consultant
Data Banks
Casual Applicants

Recruitment
Internal

Sources

Trade Unions
Walk-ins
Head Hunting
Mergers & Acquisitions
E-Recruitment
Present employees
Retired employees
Dependent of present
Employee Referrals

Process of Recruitment and

Selection

Performance
Management
Method

of formally and objectively

evaluating employees performance with
respect to their objectives
Provides them with structured and in-depth
analysis of strengths and areas of
improvement
The performance management of HUL
includes the following basic processes
1. Annual goal setting
2. Mid-year review
3. Annual performance review

Purpose of Performance
Management
For

Administration-
Document HR decisions with regards to performance & its
related issues
Determine promotion of employees
Determine transfer & change in job assignments
Determine retention or termination
Decide need for training

For Development Provide performance feedback to all concerned

Identify individual skills, core competencies, strength &
weaknesses
Assist employees in setting goals
Improve communication

TRAINING
AND
DEVELOPMENT

TRAINING
Training

refers to the process of

teaching new employees the basic
skills they need, to perform their jobs
Skill oriented process and a learning
process

DEVELOPMENT
Development

refers to the learning

opportunities designed to help
employees to grow
Knowledge oriented process

Nature of Training and

Development
At

HUL,
Training & Development Need
=
Standard Performance Actual
Performance

Training Inputs
Skills
Education
Development
Ethics
Attitudinal

Changes
Problem Solving Skills
Decision Making

Training inputs at HUL

Helping employees satisfy personal

goals through higher level of skills and

competencies
Facilitating higher contribution at there
present jobs and preparing them for the
next level of responsibilities
Developing individuals and teams to
meet the total needs of the organization

Career Development

HUL

provides both :

Vertical Growth
Lateral Growth

Various

business divisions are significantly

present in india
Research & Development
Testing,
Consulting
Sales & Marketing
Support

Compensation
HUL

offers compensation packages

on par or higher than the industry
standards based on the technical
skills and experience of the
candidates
Employee benefits were
standardized across employees

Other Benefits
Medical

benefits that were aimed keeping

the employees healthy and motivated
Tuition assistance programs which gave
them the opportunity to continue their
formal education while working
Facilitation for employees to relocate if
transferred
Company stock offers to the employees
to share the benefits of companys
performance

EMPLOYEE ENGAGEMENT
Measure

of how involved and committed

the workers are towards their organization
and values
Employees who are engaged perform to
their full potential, they are motivated and
can also improve their skills as they
progress
It is done through continuously being in
touch with the employees and taking
corrective actions if engagement is reduced

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