REPORT ON THE

TELECOM INDUSTRY:-

SUBMITTED BY :- GROUP 4
ADITYA JAIN O9PG303

CHAWLA MANISHA 09PG313

KARTHIK VISWANATH 09PG323

POOJA PRASAD 09PG333

SANDEEP BABAJI 09PG342

SWATI RAY 09PG352

 Introduction
Prime minister Indira Gandhi signed contract with of France
to merge with the state owned Telecom Company (ITI), in an
effort to set up 5,000,000 lines per year in 1981.

1985 -First mobile telephone service started on non- commercial

basis in Delhi.

August, 1995 : GSM entered India.

Mobile revolution began in Kolkata.

Handset costs-40,000 & Call tariff-17 Rs/min.

In the initial 5-6 years the average monthly subscribers

additions were around 0.05 to 0.1 million only .
total mobile subscribers base in December 2002 stood at 10.5
millions.

1996 : Tata teleservices was the first to launch CDMA mobile

services in India with the Andhra Pradesh circle.
3 MAJOR PLAYERS IN THE
TELECOM INDUSTRY
Introduction of Airtel
Started mobile business from Delhi

First telecom service was introduced in Indore.

Ranks number #1 today in Indian mobile market.

April 2006 : Bharti Global Limited was awarded a

telecommunications licence in Jersey in the Channel Islands

Bharti Airtel will roll out third generation services in Sri

Lanka in association with Singtel

Bharti Airtel is structured into three strategic business units:

1. Mobile services
2. Telemedia services
3. Enterprise services
Introduction Of Reliance
27 December 2002 : Reliance Infocomm inaugurated

28 December 2002 : 60,000 route kilo metres of a pan-India

fibre optic backbone was commissioned.

15 January 2003 : First Base Transceiver Station (BTS) made

"Ready for Electronics“

01 July 2003 : Introduces "Monsoon Hungama" Offer : Sets

world record -acquires one million customers in 10 days

01 January 2006 : launched "One Nation, One Tariff“

June 2008 : Reliance touches 50 million mark

Introduction Of Bsnl
October, 2000 : BSNL came into existence.

World's 7th largest Telecommunications Company.

47.3 million line basic telephone capacity, 4 million WLL

capacity, 20.1 Million GSM Capacity, more than 37382 fixed
exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of
OFC Cable, 63730 Rkm of Microwave Network connecting
602 Districts, 7330 cities/towns and 5.5 Lakhs villages.
AIRTEL
BSNL
RELIANCE
 Place

Airtel Reliance
Presence even in the Primary target Bsnl
remotest areas customers of
Reliance are from the Call Centres across
Customer care touch the nation to provide
rural India.
points. single window
Businessman and
Distributors like pan solutions.
youngsters in big
shops, grocery shops
and chemists. cities.
 Promotion
Airtel
1.Large scale printing Reliance
and video advertising. 1. Offers colourful
2. Signature tune. handsets at low prices.
3. Innovations like 2. Celebrity
bollywood movie endorsements. Bsnl
premiers and music 1. Advertising.
services. 3. Provides wallpapers
and screensavers on Good Public relation
4. Pre-paid wap internet.
connections for
particular target 4. Tie-up with
customers. zapak.com
5. Special discounts in
calling and sms rates.
 Price

Airtel Reliance
Customer based Offering cheap Bsnl
pricing strategy. handsets.
 Place

Airtel Reliance Bsnl

Prepaid Elaborate Uses Country
Postpaid network of wide Network
Blackberry wireless service management
handheld.
centres. and
Value added
services: Effective surveillance
24 hrs recharge distribution system
facility network. (NMSS)
 Job Skills

Airtel Reliance
Good Communication Must be conversant in
skills the language of web 2.0
communications with
He should be ready
for marketing
tools such as Social
Networking, Wikis.
Bsnl
assignments Communications or Good communication
Should have good Journalism background skill.
presentation skills. preferred. An outgoing, strong
Should have good Must be able to personality to match
convincing skills. understand bigger picture both the community
Candidates with their company strategy and and company culture
own conveyance will how social networking is desired.
can help foster that
be preferred strategy.
Selected candidates Must understand
will be offerred language and jargon of
attractive salary the Net connect
package. community.
THANK
YOU