Jenny Noora Anniina

Riina

BUSINESS IDEA

Main idea:
Our firm sells environment friendly clothes for babies and
children aged 0-4. Its important to us that our clothes are
produced without any child labour force. All our clothes are
asthma and allergic friendly. We have clothes for premature
babies too. All clothes are high quality and they can stand usage.
We sell also children equipments, which are safe and asthma and
allergic friendly. We are co-operating with allergy and asthma
association, so we get much good image. Allergy and asthma
association also gives us funding.
Sub ideas:
Product presentations in baby showers.
Custom made clothes.

LOCATION ASPECT

Mnster Nordrhein-Westfalen
Population: 272 000 inhabitants
Language: german, some people speak english
Rent: 1500 per month (87m in the centrum)
Infrastructure: public transport is very good and many
german has bus cards. Its also easy to move by feet and by
bike.
Next big citys: Kln (c. 150 km and c. 1 million
inhabitants) Dsseldorf (c. 130 km c. 580 000 inhabitants)
Target group: wealthy parents and grandparents of 0-4
years old children and also tourists.
Competition: children equipments are sold by 4 shops in
Mnster and baby clothes are sold by 16 shops. In some of
the clothes shop they also sell children equipments. Near
our shop (1km) are located 3 clothes shops and 1 shop for
equipments.

LOCATION ASPECT

Our firm is located in

Windthorststrae, 48143
Mnster

PERSONAL ASPECT

We are three students of business and administration

and one student of construction building.
Every employer can speak good english and we all are
learning german. Then we can advise our customers
better.
Two of us has experience of working in a clothes shop
Business and administration students know how to start
firm and know about entrepreneurship. We also know
much about marketing, customer service and financial.
All of us are very social and we can deal with all sorts of
people. We know each other well and thats why our
working is fluent.

PERSONAL ASPECT

In our firm
Anniina takes care of accounting and billing
Riina takes care of decoration and furniture
Noora takes care of marketing and
customer service
Jenny takes care of marketing and customer
service

LAW ASPECT

We have chosen our firm to be GmbH, because we have

four owners. Also if the firm goes down we are not
responsible with our own money.
Because we choose GmbH we need 25 000 to start up
the firm
We need to do contract, where you can find who is
responsible of what. Contracts parties are established
company and owners.
We need to register to Handelsregister and Chamber of
industrial.
Firm needs to register to tax office.

FINANCIAL ASPECT

START UP MONEY
Start up money (GmbH)
Clothes and equipments
Furniture and decoration
Cash register
Marketing
Total

25 000
11 400
2 000
600
1 000
40 000

FOR START WE HAVE..

Loan (ERP-Kapital fr Grndung)
15 000
Funding
(Asthma and allergic association) 5 000
Own savings
20 000
= 40 000

FINANCIAL ASPECT

INCOME/month
SALES
- Clothes and children equipments

12 690

- Custom made clothes

5 000

- Presentations at baby showers

525

TOTAL

18 215

FINANCIAL ASPECT

COSTS / MONTH
Insurances

170 (2040 / year)

Rent

1 500

Water

inc. In the rent

Electric

inc. In the rent

Wages

9 000

Marketing

1 000

Clothes and equipments

TOTAL

4 000

15 670

FINANCIAL ASPECT

Profit / month

Income
Costs
Profit

18 215
15 670
2 545

SWOT ANALYSIS

Strenghts
Education
Know how
Quality
Ecologic products
Location

Weaknesses
No masters degree
Inexperience
Language
We dont know the
environment

Opportunities
Expanding
Co-operation
Spezializing
Education
Online shop
Learning german

Threats
Bankrupt
Natural disasters (fire, water)
Competitors (H&M)
Thieves

MARKETING

We have stylish store windows which tempt

customers to come our shop.
We also have signs, which lead to our shop.
Marketing in local newspapers and baby
magazines
Taking part on children exhibitions
Self marketing
Social media (Facebook)
Co-operation with Allergy and asthma association,
commercial in television

Danke schn