Cultura afacerilor

Prof.Dr.Dr.Dr.H.C. Constantin
Brtianu

Factori determinani
Cultura poporului i a zonei geografice
istorice
Istoria i tradiiile poporului
Valori fundamentale de via
Comunicarea
Negocierea
Legislaia
Nivelul de dezvoltare economic, social,
politic
Educaia n general, dar i educaia pentru
afaceri

VALORI (I)
Valorile exist n mediul nconjurtor i ele
ne sunt impuse, prin diferite sisteme de
motivare i penalizare.
Valorile constituie sistemul de referin al
deciziilor.
Valori morale: binele i rul, sub diverse
forme; respectul cuvenit senioritii,
prietenia etc.
Valori estetice: frumosul, urtul, armonia
etc.
Valori profesionale: munca bine fcut,

VALORI (II)
General Motors: 6 valori fundamentale
1.Entuziasmul consumatorului
2.Integritate i asumarea rspunderii
3.Munca n echip
4.Inovarea
5.mbuntirea continu
6.Respectul individual i responsabilitate

CULTURAL VALUES IN USA

Private property
Competition and individualism
Performance
Time is the vital resource of any
enterprise
The American dream and the need
of self fulfilment

COMMUNICATION
In US culture, communication is based on
key words and clear expression of ideas
Communication id based on economic
principles and less on literature
principles and musical melody
Precision is based more on the content of
the message than on its grammar rules
The language is direct and rational.
There is no room for emotions and fuzzy
interpretations

PATTERNS OF THINKING
It works !
Do it yourself !
Modular thinking, and less integral thinking
Trust nothing of what you listen to, and only
half of what you see.

CULTURAL VALUES IN JAPAN

Japanese cultural values are quite
opposite of the American cultural values
There is a strong emphasis on team work,
cooperation, modesty and group
referential system
There is a strong respect of seniority,
academic rank and hierarchy
There is a strong respect of traditions
and unwritten behaviour rules

COMMUNICATION
Communication is based on what it is NOT
said
Communication should be like a cover of the
personal feelings and beliefs
Messages should be fuzzy by their nature,
giving full liberty for interpretation
Silence is more precious than the spoken
words
Never put questions about personal feelings
and thoughts, and never request a clear
answer
Sharing experience is more important than
defining it in clear and direct way
Tacit knowledge is more important than
explicit knowledge

CULTURAL EXPERIENCE
Cultural experience is fundamental in creating
and using tacit knowledge
Experience relates directly to variety and not
to time spent in a given activity
Experience is the best teacher for
understanding cultural values of different
peoples
Experience develops intuition and
anticipation, and thus it is best for developing
vision
Experience contributes greatly in developing
interpersonal and intrapersonal intelligences
Experience in another country helps you in a

Cele 10 mituri despre antreprenoriat

1. Antreprnorii se nasc, nu se fac.
2. Antreprenorii sunt proprii lor stpni i sunt
complet independeni.
3. Antreprenorii sunt juctori.
4. Antreprenorii muncesc mai mult dect managerii.
5. Banii sunt cel mai important lucru ntr-un start-up
antreprenorial.
6. Oricine poate s nceap un business.
7. Un antreprenor valoros ajunge la succes n maxim
1-2 ani.
8. Antreprenorii valoroi sunt tineri.
9. Dac un antreprenor are suficient capital de start,
nu are cum s rateze.
10.Antreprenorii sunt lupi singuratici i nu pot lucra
n echip.