Professional Documents
Culture Documents
The
main reason
for this fact
was found in
the particular
tastes of
northern Greek
consumers
Preference for
a richer-tasting
milk, Focus on
purchasing
locally
produced food
and non food
products
Sampling
Frame
The sampling
frame for
the given research
design consists of the
following people from
Northern Greece:
Adult women
Children
concerned with
preference of milk brand
and hence all the
Northern Greece
consumers consists of
our population.
All the people/ items
that have been chosen
for study and share the
common characteristic
Adult
women
are
that we
will study
primary decision makers
in the consumption of
milk
Children also influence
the purchase decision.
And hence any sampling
unit can be drawn from
the sampling frame to
construct the sample for
the analysis
Potential Deficiencies
Since one shopping mall in each of the region will be
intercepted, there might be a case where a majority of milk
purchasers will be left out.
Quota Sampling has an inherent disadvantage because of
the bias of an interviewer.
The way the respondents react can be observed and judged easily
Cost and time in transportation saved
A sample of the product to be sold can be given easily
Disadvantages:
Alternative Strategy:
Door-to-door survey: Although more
cost and time consuming, it can be
given the form of an in depth
interview if the respondents show
interest.
Should the taste test be blind or nonblind? Why? Should explicit brand
names be tested?
Would it be a good idea for Delta to present information about the various
milks being
tasted, or even a mock-up of containers in which it will be sold? Should
pricing information
be tested concurrently?
Most people can tell the difference between skim, 2%, and whole milk.
Milks that were thin and watery are usually deemed less desirable than
rich and creamy versions. This data would support why some people
will only drink one type of milk.
In this case blind test should be preferred we are more likely to avoid
any potential biased reactions or responses.
Explicit brand names should be avoided.
Delta should not present information about the various milks being
tasted. However the participants must be made aware of the purpose of
experiment.