Professional Documents
Culture Documents
BARRIER OF
MARKETING
PLAN FOR CIE
Name: Tran Anh Dung (Jay)
Lecturer: Mr. Frederick Ignacio
CONFUSION BETWEEN
TACTICS AND STRATEGY
It
of CIEs objectives ,
strategies and goals.
HOW TO OVERCOME
Separate
marketing
function
to
other
department
HOW TO OVERCOME
CONFUSIONS BETWEEN
FUNCTION AND CONCEPT
The
former
is
concerned
with
separate
service,
management.
sales,
and
product
HOW TO OVERCOME
ORGANIZATIONAL BARRIER
do
related to marketing
not
HOW TO OVERCOME
CIE
should
structure
organize
flexible
to
the
help
HOW TO OVERCOME
Analyze
through
the
four
effective
internal
marketing
and
environment
audit
external
CONFUSION BETWEEN
PROCESS AND OUTPUT
The
marketing plan is
too bulky
HOW TO OVERCOME
Specific
in
SWOT
analysis
than
the
not
apply
marketing techniques
and
concept
in
marketing planning
Lack
communication
interpersonal skills
of
and
HOW TO OVERCOME
This
barrier
can
be
overcome
in co-ordination
with
Department.
HR
department
create
HR
the
requirement of selecting an
appropriate person to carry
out
particular
marketing
objective.
Open
LACK OF A SYSTEMATIC
APPROACH TO MARKETING
PLANNING
Do not have a effective procedure
HOW TO OVERCOME
FAILURE TO
PRIORITIES
OBJECTIVE
CIE set too many objectives
Poor time and motion in the process
HOW TO OVERCOME
Marketing
HOW TO OVERCOME
Encouraging
and
celebrating
the
promotion
and
disciplining of employees
Changing
culture
from