Business Communication:

Overview

Dr. Chandra Shekhar Sharma

Business Communication: Overview
Definitions

 Communication is a process of transfer of

ideas or information from one person to
another for a definite purpose
Business Communication: Overview
Definitions
 Business Communication is any
communication used to promote a product,
service, or organization - with the objective of
making a sale
 Business Communication is a communication
in context to a business meant to address
issues related to it in an effective way.
Business Communication: Overview
Common Requisites
 Communicator.

 Listener/ Receiver.

 Matter (Ideas/Information)

 Medium (Language/Dialect
Business Communication: Overview
Purposes
 To inform.

 To get effective views/ responses.

 To generate effective plan/strategies.

 To persuade/ negotiate.
Business Communication: Overview
Purposes contd….
Stephen P Rob
in s’ classification
 Control

 Motivation

 Emotional expression

 Information.
Business Communication: Overview
Types
 On the basis of medium:
Oral , written Communication
 On the basis of the direction:
Downward, Upward, Lateral
 On the basis of the group involved:
Interpersonal, Organizational
 On the basis of the mode used:
Verbal, Non-verbal.
Business Communication: Overview
Oral Communication
Requisites:
 Speaker.

 Listener.

 Dialect / Language.

 Subject matter (ideas/ information)

Business Communication: Overview
Oral Communication
Disadvantages of Oral Communication:
1. Not considered authentic in legal matters.
2. Not reliable.
3. Can’t be used for future reference.
4. Not consistent.
5. Can’t be used for future references.
6. Can be distorted while passing from one
person to other.
7. Can’t be refereed, analyzed and scrutinized.
8. Not easy to work-out.
9. Can’t be hold as proof.
Business Communication: Overview
Written Communication
Requisites:
 Writer.

 Reader.

 Language.

 Subject matter (ideas/ information

Business Communication: Overview
Written Communication
Disadvantages:
1. Time consuming.
2. Expensive as compare to others.
3. Susceptible to natural calamities.
4. Destructible.
5. Useless for illiterates.
6. Can be misleading.
7. Doesn’t involve emotions.
8. Flattering words and styles may influence
the reader.
9. Involves the risk of disinteresting the reader
Business Communication: Overview

 References:
1. http://en.wikipedia.org/wiki/Business_communication.
2. Mohan Krishna and Meera Banerji. Developing Communication
Skills. New Delhi, Macmillan India Ltd. 2004: 3- 17.
3. Robbins, Stephen P. “Communication.” Organizational
Behavior. Delhi, Pearson Education, 2006: 282-290.
4. ---------------“Communication and Information Technology.”
Management. New Delhi, Pearson Education, 2006:285-298.
Business Communication: Overview

Assignment:
 In what circumstances oral communication must be preferred
over written communication? Cite two case studies in this
context.
 Illustrate the differences between oral and written
communication.
 Discus Listener is the most important Common Requisites of
Communication
 List down the different types of electronic communications and
utility.
 In the present scenario effective Business communication has
become an important tool for success. Analyze why it has
become so important now?
 List ten different advantages of oral and written communication.
Thank You

Dr. Chandra Shekhar Sharma