TMENT OF BUSINESS ADMINISTRATION, APSU,

PRESENTATION
on
Summer Training Report
Corporate Social Responsibility

INTRODUCTION OF CORPORATE SOCIAL RESPONSIBILITY

Corporate
Social
Responsibility
is
a
management
concept
whereby
companies
integrate social and environmental concerns in
their business operations and interactions with
their stakeholders.
The philosophy behind CSR is to 'give back to
the people what corporate industries have
earned from them.

A properly implemented CSR concept can bring

along a variety of competitive advantages, such
as enhanced access to capital and markets,
increased sales and profits, operational cost
savings, improved productivity and quality,
efficient human resource base, improved brand
image and reputation, enhanced customer
loyalty, better decision making and risk
management processes.

COMPANY PROFILE
Jaypee Group------ No Dream Too Big
Type ---- Public

Industry ---- Conglomerate

Founded ----1979
Founders ----Jaiprakash Gaur

Headquarters----Noida, India

Key people -----Jaiprakash Gaur (Chairman)

Products : Engineering
Construction
Cement
Power

Hospitality
Real Estate
Expressways
Information Technology
Revenue---- 13831 Crore Rupees (201011)

Net income ----1754 Crore Rupees(201011)

Employees Over ---- 80,000

Website ---- www.jalindia.com

BUSINESS CONCERNS OF JAYPEE GROUP

Civil Engineering

Private Hydro Power

Information
Technology

Thermal Station

Hospitality

Cement Division

Transmission Lines

Social Work

OBJECTIVES
Primary

Objectives

To identify the impact of medical facilities

provided by Jaypee Cement Plant on its
corporate image among villagers.
To know the satisfaction Level of villagers
towards CSR activity of Jaypee Cement Plant.
To study the impact of drinking water facilities
provided by company on its corporate image
among villagers.

RESEARCH METHODOLOGY

Primary Data
Survey
Questionnaire
Personal Interview
Secondary Data
Reports
Magazines & Journals
Websites

DATA COLLECTION METHOD

SAMLPLE DESIGN : Convenience Sampling

SAMPLE SIZE : 100

SAMPLE UNIT : Individuals

SAMPLE AREA : Jaypee Plant, Rewa (M.P.)

FINDINGS

Health check up by medical facility is going

routinely and in proper manner.
Jaypee cement plant gives compensation to
pollution effected people.
Roads are repaired after certain period of time.
Jaypee cement plant provides educational loan
facility to poor class student for their further
studies.

CONCLUSION

Neighboring villages has much problems of sanitation

and hygienic. Factory does not pay proper attention
towards making neighboring villages hygienic, sulabh
toilet are not proper cleanness.
There are no proper health checkup is made by factory
even malaria control operations does not going properly.
Much problems of drinking water in neighboring village
hand pumps are proper repaired but there is problem of
drinking water.

SUGGESTIONS

The existing CSR activities are looked after by the HR

department by their regular employees. Since personnel of HR
department mostly remain busy with their routine jobs of IR
and other in house welfare activities, there should be a
separate team to implement the CSR functions. By this the CSR
activities can be implemented more effectively.
More qualified professionals should be involved for CSR
programme. The experience of HR personnel and the expertise
of professionals can make the programme more successful.
The scope of participation and involvement of more
community leaders, religious heads and local persons having
in-depth knowledge about the customs and rituals of various
communities will make the programme more successful.

THANK YOU