By:- Anunoy Majumder

BBA – 4th sem

MEANING
 Corporate : organized business

 Social : every thing dealing with

the people

 Responsibility : accountability between the two

DEFINITION
 “Corporate Social Responsibility Is Operating A Business In
A Manner Which Meets Or Excels The Ethical, Legal,
Commercial And Public Expectations That The Society Has
From The Business”

 “The Obligation Of Businessmen To Pursue Those Policies,

To Make Those Decisions, Or To Follow Those Line Of
Action Which Are Desirable In Terms Of Objectives And
Values Of Society”
CSR
ENCOMPASSES
Social, economic, ethical and moral responsibility of

companies and managers

 Compliance with legal and voluntary requirement for

business and professional practice

 Challenges posed by needs of the economy and

socially disadvantages group

 Management of corporate responsibility activities

 There Are Six Main Areas Of Social Responsibility-:

• THE EMPLOYEES,
• PROVIDERS OF FINANCE,
• CONSUMERS
• COMMUNITY AND ENVIRONENT,
• GOVERNMENT
• AND OTHER ORGANISATIONS OR GROUPS
DIFFERENCE BETWEEN CHARITY
AND CSR
CHARITY CSR

 Means donating money,  It is how company align

goods, time or effort their value to social cause

 It can be people centric or

 For poor and needy
planet centric
cause
 It is not self less act,
 It is selfless giving company derive long term
toward any kind of social benefit from CSR
need
TRIPLE BOTTOM LINE
APPROACH TO CSR
 Coined in 1997 by John Ellington

 It is based on the thought that business entities have

more to do than make profit for the owner of the
capital

 People, Planet and Profit is used to describe the triple

bottom line

 Profit is the bottom line shared by all commerce

PEOPLE ISSUES
 Health
 Safety
 Diversity
 Ethnicity
 Education and Literacy
 Prevention of Child Labour
PLANET ISSUES
 Climate Change
 Energy
 Water
 Chemicals, toxics and heavy metals
 Air pollution
 Waste Management
 Ozone layer depletion
 Ocean and fisheries
Need to Apply TBL Concept
oIncreased consumer sensitivity to corporate
social behavior

oIncreased environmental regulation

oConcerns over global warming

oAwareness about and willingness for

respecting human rights

oMedia attention to social issues

oGrowing corporate participation in social up

 ACCORDING TO A SURVEY DONE IN THE US

o 79% want to work for a company heavily engaged in CSR

o 56% will refuse to work for a company who is not at all

committed to and engaged in CSR.

o Over 80% will switch brands if there is no CSR.

Rahul Singhal