The

Interpersonal
Communication
Book
11th
11thEd.
Ed.

Joseph A. DeVito
Chapter Four:
Perception in Interpersonal Communication

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Chapter 4: Perception in Interpersonal Communication

We must always tell what we see. Above all,

and this is more difficult, we must always see
what we see.
Charles Peguy

Copyright 2007

Chapter 4: Perception in Interpersonal Communication

Stages of Perception
Selective

Perception

Selective

Exposure

Messages

that Confirm Beliefs

Messages

of Greater Intensity

Messages

of Contrast

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Microsoft Image

1. Stimulation

Chapter 4: Perception in Interpersonal Communication

Stages of Perception
Organization

By Rules

Organization

By Schemata

Organization

By Scripts

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Microsoft Image

2. Organization

Chapter 4: Perception in Interpersonal Communication

Stages of Perception
3. InterpretationEvaluation
4. Memory
Cognitive

Through Scripts and

Schemas
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Microsoft Image

Filtered

Tags

Chapter 4: Perception in Interpersonal Communication

Stages of Perception
5. Recall
Recall

Information Consistent

with Schema
Fail

to Recall Information

Recall

Information that

Drastically Contradicts Schema

Copyright 2007

Microsoft Image

Inconsistent with Schema

Chapter 4: Perception in Interpersonal Communication

Implications of Stage
Model of Perception
Everyone

Relies on Shortcuts

Shortcuts

May Mislead You

is Not Objective
Microsoft Image

Memory

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Chapter 4: Perception in Interpersonal Communication

Implications of Stage
Model of Perception
Judgments
Problem

Can Be Ethnocentric

When Scripts are Based on

Stereotypes
Memory

is Unreliable

Copyright 2007

Chapter 4: Perception in Interpersonal Communication

Perceptual Processes
Self-Fulfilling
Pygmalion

Implicit

Effect

Personality Theory

Effect

Reverse

Halo Effect

Copyright 2007

Dan Cavaaugh

Halo

Prophesy

Chapter 4: Perception in Interpersonal Communication

Perceptual Processes
Perceptual
See

Accentuation

What Expect or Want to See

PrimacyRecency

Impression Most Important

Subsequent

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Data Discounted

Microsoft Image

First

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Chapter 4: Perception in Interpersonal Communication

Perceptual Processes
Expect

People

We Like Like Us

People

We Dislike Dislike Us

Etc.

Copyright 2007

Microsoft Image

ConsistencyWe

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Chapter 4: Perception in Interpersonal Communication

Attribution Process
ConsensusSimilarity

with Others

ConsistencySimilarity

over Time

DistinctivenessSimilarity

in

Different Situations
ControllabilityBehavior
Copyright 2007

Control
12

Chapter 4: Perception in Interpersonal Communication

Attribution Errors
Self-Serving

Bias

Overattribution

Attribution Error
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Microsoft Image

Fundamental

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Chapter 4: Perception in Interpersonal Communication

Increasing Accuracy
in Perception
Analyze

Perceptions

Recognize
Avoid

Check

Own Role

Early Conclusions

Perceptions

Describe
Avoid

what You See and Hear

Mindreading

Copyright 2007

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Chapter 4: Perception in Interpersonal Communication

Increasing Accuracy
in Perception
Reduce Uncertainty
Observe

Other

Manipulate

in Chat Rooms

Collect

Information

Interact

Microsoft Image

Lurk

Situation

with Other

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Chapter 4: Perception in Interpersonal Communication

Increasing Accuracy
in Perception

Increase Your Cultural Sensitivity

Prepare

Yourself

Reduce

Uncertainty

Confront
Adjust

Differences

Stereotypes

Communication

Manage

Culture Shock

Copyright 2007

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Recognized

16

The
Interpersonal
Communication
Book
11th
11thEd.
Ed.