Padma Angmo,

Deputy Secretary,
Election Commission of India

 Increase

in voter turnout in identified low

turnout polling stations
Increase of atleast 10-15% in turnout over
2009 LS
Bridge gender gap in enrolment and
turnout
Inclusion of left out groups/communities in
electoral roll and voting
Informed, ethical and inducement free
voting
Increase in postal ballot voting

 Identification

of 10% lowest turnout PS in

each district in LS 2009 and reasons
thereof
Identification of lowest turnout
Parliamentary Constituencies and reason
thereof
Identification of reasons for drop in turnout
(if any) between last AE and last LS election
Identification of left out groups,
communities at each Polling Station, if any

 Targeted

interventions to bridge
major gaps like Women, Urban,
Youth, weaker sections, Physically
challenged etc
Targeted interventions at polling
station level
Innovations to reach the target
IMF : Information, Motivation,
Facilitation

 State

SVEEP Core Committee headed by

CEO to supervise implementation of the
SVEEP Plan; Committee with members from
various department, agencies and
organisations
District Core Committee chaired by
DEO/CEO(ZP) to supervise the
implementation of the SVEEP Plan in the
district.
Nodal Officer incharge of SVEEP at each
district
Network of partnership be developed at
State and District level
Frameworks of partnerships issued by the
Commission in relation to CSOs,
PSU/Corporates and Media

 Forms

made available at prominent places

including Banks and Post Offices besides
Colleges and Universities
Special registration camps in weekly haats,
festivals and through mobile vans
Factories and Corporates roped in to
ensure registration of their employees
Mass mobilization activities close to
elections
Communication campaigns through mass
media, folk media and other media
Inter-personal communication and direct
people-to-people contact
EVM familarisation camps; NOTA and
VVPAT

Archive of approved material available on the

ECI website
Inventory Building on Voters Information and
Awareness software for the state level
Expert Committee at State level for quality
check and control of content comprising of
Heads of AIR & DD among others
Survey findings to be utilized for designing
material and deciding the media vehicles for
dissemination
Use National Icons; Regional / local icons may
be identified
Approval of Commission on the content
created by State

 Material

on voter awareness to be
shared with partner CSOs/ media
houses for wider dissemination.
Under ECI-NLMA MoU, Sakshar
Bharat workers (NLMA) shall carry
out electoral literacy programmes
besides helping BLOs for enrolment
All messages used in the elections
requires approval of the Commission

 Name

search facility on website and

SMS
Locating PS through internet
Voter Facilitation Centres to be set up
at strategic locations
VFCs to be supplied education and
awareness material in good quantity
Prompt issue of duplicate EPICs
Registration of left-out Voters to
continue till the last date of filing of
nominations of candidates

 EROs

and AEROs are to ensure that

EPIC are issued to all enrolled
Ensure that Voters Slips are distributed
on time
Adequate early publicity to alternative
identity document
Provision of drinking water, sheds,
toilets for women, ramps at Polling
Stations
Setting up of model polling stations
equipped with necessary facilities

 Mid

period review and constant

monitoring of SVEEP in the district by
DEO
Regular Video Conferences by CEO with
all DEOs for review of implementation
The programme shall be reviewed at
the national level by the Commission.
A reporting format has been circulated

 DEOs

on:

to submit a report to the CEO based

analysis of the overall turnout

analysis of the registration ahead of polls
analysis of the comparative turnout among

women, urban voters and youth

analysis of the turnout of the identified excluded
groups/communities at specific polling stations
analysis of the comparative turnout in the
identified 10% of the lowest turnout polling
stations
CEO

shall submit a report to the Commission

within two months of closure of polls.

Government Colleges and Universities to have

Campus Ambassadors
Campus Ambassador/s from among a list provided
by the Head of the College/University; due
weightage to girl students
In co-educational college two Campus
Ambassadors (M/F)
Each Campus Ambassador to be in position for one
Academic year; can be renewed on a yearly basis
CEO /DEO to brief the Campus ambassadors
immediately on their appointment about their
roles and responsibilities
EROs office to support Campus Ambassadors for
facilitating registration
A quarterly meeting of the Campus Ambassadors
by the CEO

Identifying students, teachers and staff not

registered in the electoral roll; facilitating their
registration
With the help of CEO/DEO office, special camps
for registration
Educating about registration, correction of errors,
transposition of names, voting process and
ethical voting
Including Voter Education in various co-curricular
activities of the Campus
Creating core team of students to work as
Volunteers for the SVEEP activities in the campus
Organizing National Voters Day programmes

 NLMA
State Departments
Educational Institutions
CSOs/NGOs
Media Houses
Corporate Houses
Organisations like NYKS,

NSS etc

 VE

material by NLMA to be disseminated

through existing mechanism i.e. AWCs,
Health Centres etc
States to extend support for the training of
NLMAs Master Trainers and Preraks
Radio spots and jingles prepared by NLMA to
be suitably inserted in All India Radio and
private FM radio channels during the
election period
The electoral literacy material prepared
under MoU can be shared with other
partners