Assignment no :01

SUBMITTED BY:
Fariha Ansari
Hadeeqa-Tul-Fatima
Maaz Ali Baig
Noman Afsar

GROCERY STORES

Mini Mart

H&M Mini Mart

H&M
Mini Mart
Highest selling product:
Beverages, Milk, Bread and egg are the most selling
item.
Footfall :
200+ due to their location
Profit margin:
Up to 10%.
Monthly sales:
Approximately 3 lacs

H&M
Mini Mart
Stock re order:
Orders are placed to individual company
suppliers on a daily basis
Why this Location?
They have chosen this location as its a
residential area with less competition

H&M Mini Mart

Life medicos
Highest Selling Products:
Medicines and beverages
Foot fall:
Approximately 130 people visit this store.
Sales:
Almost Rs. 2 lacs.
Profit margin:
Approximately up to 15%

Life medicos
Why this Location?
As it is a residential area and no other such
shops are available near in this area

Tahir Store

Tahir Store
Deals in retailing and wholesaling
Foot Fall:
60-70 people
Consumer Profile
Mixed
Why this Location:
As it is in center of water pump market

Mom and Pop Shop

Al Madinah General
store

Al Madinah General store

Foot fall:
High in the start and end of month
Mostly fall during the month
Profit:
Rs.15,ooo to 20,000 (excluding expenses)
Monthly Sales:
Approx Rs. 3 lacs

Al Madinah General store

No of daily customers:
100 to 150 (including
children)

Utility Store

Utility Store
Monthly Sales:
Rs.15 lacs
Profit:
Approximately Rs. 80 to Rs.1 lac
Foot fall:
20- 50
Highest selling Product:
Necessity Items

Utility Store

CLOTHING STORES

Abdul Ghayom Cloth house

Abdul Ghayom Cloth house

Monthly Sales:
Rs 25000
Foot fall:
7 to 10
Profit per month:
Rs 20,000
Sell Cooking utensils and other things too

Abdul Ghayom Cloth house

The Diners Shop

The Diners Shop

Highest selling product:
Varies from season to season
Foot fall:
Around 70 to 80 customers per day
Prices:
Set through head office
Logistics work is done through their own
suppliers in Pakistan

The Diners Shop

Consumer Profiles
Families usually buy from this shop
Customers are customarily from upper middle and
middle class
Why This Location ?
Being at the front location of the mall, it is easy to
capture more customers

The Diners Shop

Rangoli
The Fabric Store

Rangoli
The Fabric Store
Highest Selling Brand:
Al karam
Foot fall:
200 customers per day
Stock refilled:
With in two days after the placement of order
Prices:
Are fixed and are set by the head office

Rangoli
The Fabric Store
Profit:
Al karam provide highest profits to Rangoli as
they are itself their manufacturer
Why this Location:
Customers preferred to shop more from malls
and its convenient for them
Consumer Profiles:
Mostly section A and B

Rangoli
The Fabric Store

Gul Ahmed

Gul Ahmed
Highest Selling Item:
Mostly their suit are their top selling items
During sales the top selling items are related to bedding stuff

Foot fall:
Around 400 people
Only 35-40% are genuine buyers

Logistics:
They have their personal logistic which supply goods to them
on daily basis as per demand.

Gul Ahmed
Consumer Profiles:
Mostly families
Training:
They provide special training to their staff and sales
person
Pricing:
Assigned from the head office and are fixed

Gul Ahmed

Warda Prints

Warda Prints
Foot fall:
Approximately 25 to 30 customers
Turn over is up to 20%.
Stock up:
Stock is refilled on monthly basis.
Price Range:
Starting from Rs. 2500 to Rs.6000.

Warda Prints
Monthly sales:
12-15 lacs.
Why this Location:
Being in a mall ,there are more chances to
capture different consumers

Warda Prints