BUSINESS AND

MANAGMENT

Teacher: Daniela Celleri

C.

The course is designed to develop students

knowledge
and
understanding
of
business
management theories, as well as their ability to
apply a range of tools and techniques. Emphasis
is placed on strategic decision-making and
the operational business functions of human
resource management, finance and accounts,
marketing and operations management.

THE AIMS OF THE BUSINESS

MANAGEMENT COURSE ARE TO:
1. encourage a holistic view of the world of business
2. empower students to think critically and strategically about individual and
organizational behavior
3. promote the importance of exploring business issues from different
cultural perspectives
4. enable the student to appreciate the nature and significance of change in
a local, regional and global context
5. promote awareness of the importance of environmental, social and ethical
factors in the actions of individuals and organizations
6. develop an understanding of the importance of innovation in a business
environment.

CLASSROOM RULES

DYNAMIC
Repeat what the last person said.
1. The first student is going to introduce
himself/herself by saying My name is, I like ,
and if I were an animal Id be a
2. The next student is going to introduce
himself/herself, but first is going to repeat the
previous students name.

BASIC CONCEPTS

CHANGE

CULTU
RE

STRATEG
Y

BUSINE
SS
INNOVATIO
N

ETHICS
GLOBALIZATI
ON

CHANGE
Competition, new technologies and markets,
and trends in consumer behavior lead
business
organizations
to
adapt
their
objectives, strategies and operations.
Success emerges from the ability to research
and respond to signals in both the internal
and external environment.

CULTURE
Every organization operates in a range of
environments in which its role may be interpreted
differently. These expectations affect planning,
decision-making and strategy implementation.
Within an organization, values and backgrounds
influence what stakeholders focus on and how
they work.

ETHICS
Every
business
implications.

decision

has

moral

These consequences can be significant for

internal and external stakeholders and the
natural environment.

GLOBALIZATION
A wide range of international forces (such as
the increasing social, cultural, technological
and economic integration) influence business
organizations. In turn, business organizations
shape these forces.
Many business organizations operate across
national boundaries. Even local businesses
and consumers are influenced by global
forces.

INNOVATION
Incremental or radical improvements to a
business idea, or the generation of new ideas
in relation to a final product, service or
process, are the result of internal or external
influences.
For many business organizations, a key
challenge is bringing in the new and
managing the process of improvement in a
sustainable way.

STRATEGY
Strategy refers to the significant long-term
planning decisions that organizations make in
order to meet the needs and wants of their
stakeholders.
Strategy is about asking questions: what,
why, when, how, where and who?