An Organisation Study at

SUN HOME PRODUCTS PRIVATE

LIMITED

Done by
JIKKU JOHN
INDUSTRIAL PROFILE
 Aluminium is the most abundant metal in earth
crust.

 Bauxite is the ore of aluminium.

 Accounting to U.S Geology survey 2008
,reservation of 27 lakhs croresof bauxite ore is
still exist in under the earth crust.



 Hindalco Aluminium Ltd & National Aluminium
company Ltd are major players in the world.

COMPANY PROFILE
 Establish in 1996 by A Raj Vikraman at pappampatti,
Coimbatore
 With 5 employees and initial capital of Rs 2 lakhs.
 Sun home products ,Sun Hindalium and Sun hi tech appliance
are the subunits.
 Company deals with Manufacturer of aluminium vessels
specially anodized and hard anodized utensils.
 Products are marketed under the brand name of Aditya




ORGANISATION CHART
 DEPARTMENTS

Ø PRODUCTION DEPARTMENT
Ø MARKETING DEPARTMENT
Ø FINANCE DEPARTMENT
Ø PERONNEL DEPARTMENT

PRODUCTION DEPARTMENT
PRODUCTION
DEPARTMENT
The following are the duties and


responsibility.
 manufacturing of matt finished, anodized and hard
anodized products.
 Purchasing and storing of raw materials.
 Quality checking.
 No of workers : 120
 Plant production capacity 1200 tones/day


PRODUCTION PROCESS
CASTING
ROLLING
ANNEALING
CUTTING
PRESSING
SPINNING
ANODIZING
HARD ANODIZING
MAT FINISH
REVETING

Flow chart of production process
 PRODUCT PROFILE
§
§ FRY PAN
§ IDDILY POT
§ SAUCE PAN
§ KALAM
§ MODULED
URULI
§ KADAI
§ PARUPPU
CHATTY
§ VANA
§ FLAT BOTTOM
TOP
§ MINI
CHEMBU……
§

MARKETING DEPARTMENT
F LO W
CH ART
 DUTIES AND RESPONSIBILITIES OF
MARKETING DEPARTMENT

Promotional activities
Advertising activities
Sales activities
7 staff in marketing department
Direct distribution methods.
Export through agent.
190 - wholesale dealers
commission on dealers 5 -8 %


COMPETITORS
Tamil Nadu


 Arun brand
 Peacock brand
 Maruti brand

 •MINI CHEMBU

COMPETITORS
KERALA


 Anna aluminium
 Shank brand
 Avt brand
 Other local brands
FINANCE DEPARTMENT
FLOW CHART
 DUTIES AND RESPONSIBILITIES OF
FINANCE DEPARTMENT

Recording daily transaction, arranging,

loans & credits.
Prepare the accounts and ledgers of
the company.
Verify the due payments of the
clients.
Prepare the vouchers for all expenses.
Manual accounting is following.
Auditing is done by VMA Associates.
No of staff is 3
55% of revenue from anodized
product.
PERSONNEL
DEPARTMENT
 DUTIES AND RESPONSIBILITIES OF
PERSONNEL DEPARTMENT

 Controlling human resource in the company

 Ensuring safety and protection of employees
 Recruitment, Selection, training
 Documentation of ESI,PF, Bonus…

 Benefit offered
Loan , Housing loan, Free food and accommodation
 working time
staff : 9.00am t0 5.00 pm
Plant :8.00am to 700 pm
Salary paid in 10th of every month

Salary
staff : Rs 5000/ month.
workers : 2500/month.
MARKET STUDY
 The market study was conducted among the Ernakulum
dealers.


 Finding
ü high demand for anodized product.
ü lack of dealers retention programme
ü inadequate brand awareness among customers.
ü Lack of offers and discounts to customers and dealers.
ü


Ø
 SWOT ANALYSIS
STRENGTH WEAKNESS
High value for the Brand Inadequate advertisement
name . and promotional activities .
High preference for Hard Lack of customer retention

Anodized Products . programme

No sale Tax for domestic Lack of sophisticated

product in Tamil Nadu . machineries



OPPORTUNITIES TREATES
Growing market

 High competition.


market demand for anodized


products.
 shortage and Fluctuation in
supply of raw materials.
3. Chance of high reputation in Rise in raw material price.


international for aditya brand

CONCLUSION

Ø The organizational study has helped me know about the

structure ,functions , policies and procedures of the
organization. The study has also acquired me the
knowledge on future scope in the aluminium industry.
THANK YOU…….