Professional Documents
Culture Documents
Presenters:
Rakshak Shrestha
Rachana Dhakal
Sandeep Adhikari
Contents
Channel Design Decisions
Channel Designs for Consumer Products
Channel Designs for Industrial Products
Channel Management Decisions
Marketing Logistics
levels.
Channel structure for consumer products and industrial products are
different.
Types of channel component also differs between the two types of
products.
Types of channel design:
Channel Design for Consumer Products
Channel Designs for industrial Products
Contd
2. Agents
. Generally works for the principal, and negotiate the sales or purchase
producer.
Contd
3. Wholesaler
. Are merchants who normally buy from several producers and
Contd
4. Retailer
. They buy merchandise from the producers and wholesalers and
manufacturers.
. In case of raw materials, such as oil and minerals, they are mostly mining
companies.
. Farmers are producers for most of the agricultural products.
Contd
2. Industrial users
. They are the manufactures, professors, assemblers or institutions
Contd
3. Industrial distributors
.They are wholesale establishments that purchase industrial
Contd
4. Agents
.Their functions and method of operations in the industrial
user.
1. Behavioural Dynamism
It refers to the change in role and power relationships in the
Contd
B. Channel Power
.Channel power results out of the control exercised by the channel participants
Contd
C. Channel conflicts
. Conflict can be caused by unfair manufacturer policies.
. Cross selling to make small profits has become a nuisance
and cause of horizontal conflict in Nepalese market.
. Conflicts arise mainly due to the following factors: Goal
2. Structural Dynamism
A conventional channel system is vertically organized in a hierarchy of levels,
Contd
B. Horizontally integrated channel system
.This is achieved through combining activities of channel
contractual agreements.
Contd..
C. Multi-channel or hybrid marketing system
. In this system, an organization uses several channel structures
to reach different market segments.
.Multi-channel marketing runs into problem if all channel
Marketing Logistics
Concept and Nature
It is concerned with the management of flow of goods from the
distribution costs.
It manages a cost trade-off between various physical
distribution costs to provide a reliable product movement
system without affecting the level of customer service.
Warehousing
Inventory control
Material handling
Order processing
Transportation
Transportation is the major tools for creating place utility on products.
It moves products from the point of origin to point of consumption.
An organization may have three options for the development of the
transportation capabilities.
Option 1: The organization may maintain its own private fleet of vehicles to
The major modes of transports available for a marketers are: road, air,
Warehousing
Warehouse is a fixed facility in which products are stored until
Material Handling
Material handling of products is closely associated with
Order Processing
Is the receipt and transmissions of sales order information.
Is an important distribution function as its efficiency may result
Order entry
Order handling
Order delivery
Cross-functional teamwork
Channel partnership
Proactive distribution
Thank You!