Professional Documents
Culture Documents
ByGaurav Agrahari
Mayuri Agrawal
Nikita Mehrotra
Manish Rai
Overview
The Adoption Process (also known as the Diffusion
Stages of Adoption
Awareness
Interest
Evaluation
Trial
Adoption
INNOVATORS
first to adopt &own new products
willing to take risks, youngest in age,
have the highestsocial class, have great
EARLY ADOPTERS
quick to buy new products and services
key opinion leaders
amongst the first to get hold of items or
services.
typically younger in age, have more financial
lucidity, advanced education,
more socially forward than late adopters.
More discrete in adoption choices than
innovators.
Example- Mayuri Agrawal tries every new
Restaurant and later on share her views.
EARLY MAJORITY
Look to innovators and early adopters
adopt an innovation after a varying
degree of time.
Stand back and watch the experiences of
others.
Then there is a surge of mass purchases.
contact with early adopters, and seldom
hold positions of opinion leadershipin a
system
Example Navneet Kumar goes for movies
released on Friday to watch on Sunday
after getting reviews of others.
LATE MAJORITY
purchase the product later than the average
person
very littleopinion leadership.
slower to catch on to the popularity of new
products, services, ideas, or solutions.
There is still mass consumption, but it begins
to end.
Example- parents of our generation when
buying smart phones.
LAGGARDS
very late to take on board new products
include those that never actually adopt at all
little to be made from these consumers.
show little to no opinion leadership
tend to be focused on traditions
be oldest of all other adopters,
in contact with only family and close friends
Example- friends who buy second hand