Professional Documents
Culture Documents
By :
Kirti Jaiswal
Roll no- 23
National Post Graduate College
(Lucknow University.)
Britannias Profile
1892
introduction
COMPETITORS
Financial Analysis
The Company witnessed all round growth in key categories with Biscuits
recording sales of Rs. 23,299 Mn. Bread, Cake and Rusk business crossed
the Rs. 2,700 Mn mark during 2007-08. This business has doubled in two
years with 20% excess growth in Good Day and Tiger
MARKETING STRATEGY
Promotional Strategy.
7 Ps OF BRITANNIA
INDUSTRIES LTD.
:
Products
Bakery Products
Dairy products
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
Britannia
50-50
Good Day
Bournbon
Tiger
Marie Gold
Treat
Milk Bikis
Nutri Choice
Time Pass
Little Hearts
Nice Time
Cakes
Pricing
Promotion
ADVERTISEMENT-
radio, hoardings.
SALES
PROMOTION small pack of 50-50 with good day, free gift pack in festive
season, rural marketing fair etc.
EVENTS
biscuits)
OCCASIONS
place
2 million outlets
people
positioning
process
Recommendation
REFRENCES:
WWW.BRITANNAICO.IN
WWW.SEARCHINDIADAT.COM
ECONOMICTIMES ARTICLE DATED
23/5/10
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