The Art of the Possible Uncorking Digital Innovation

in the Wine Industry

DATA, DATA, DATA

1.4B monthly
Facebook users
& 302M monthly
Twitter users in
1Q2015
90% of all data
ever created was
created in the past
2 years. Whats
the story now?

3.1B estimated
internet users
in 1Q2015

Were creating 10s of

zettabytes of data every
year Thats 1 Quadrillion
songs on your iPhone =
5.7 B years of music!
Adding the data created
over the past decade would
be enough to play music for
the entire history of the
universe 14 Billion years!

WINE DATA, WINE DATA, WINE

DATA

Over 1 Billion
Conversations
Analyzed

Over 40 million
social wine
customers profiled

REDEFINING
THE GENOME
REPORT.
FOREVER.

Overview

Methodology

SocialGraphics

Editorial
Outlets

Conversation
Themes

Recommendations

UNDERSTANDING HOW SOCIALGRAPHICS WORKS!

What VINTANK USERS living in the US
follow online

Things that our

TARGET GROUP
cares more about
than the average

What EVERYONE living in the US follows

online

Things
common
to most
users on
twitter

Things that our

TARGET GROUP
cares less about
than the average

EW!
NEW!
SOCIALGRAPHICS DATA MODEL

2
VERIFIED HANDLES

AUDIENCE

NORMATIVE

Audience and normative set are selected

based on the project, whether it is comparing
to a normative set located in a particular
location, or one that better represents the
desired comparison.

Because all verified

handles have already
been ingested,
recalibrating for multiple
audiences is relatively
effortless.

Our new
Socialgraphics
processing works
by calculating on
a complete
universe of who
follows verified
handles, allowing
for completely
custom audience
and normative set
comparison. Any
set of handles can
quickly be
mapped against

VINTANK US VS US
FOLLOWER GRAPH
Top Interests (US Vintank vs US)

Top Friends (US Vintank vs US)

0

affinity (chi2)

BuzzFeed
AnnaKendrick47
foodandwine
HillaryClinton
Bourdain
WineEnthusiast
bonappetit
WineSpectator
amandabynes
AP
SAVEURMAG
fucktyler
netflix
chrissyteigen
mindykaling
donaldglover
JheneAiko
neiltyson
KidCudi
beardfoundation
Eater
seriouseats
prattprattpratt
nytimes
Starbucks

50,000
100,000
25,000
75,000
125,000

VINTANK US VS US
TWEETS
Top Hashtags (Vintank US vs US)

affinity (chi2)

Top Mentions (Vintank US vs US)

affinity (chi2)

VINTANK CHICAGO VS US
TWEETS
Top Interests (Vintank US vs Vintank Chicago)

Top Friends (Vintank US vs Vintank Chicago)

LOVIN THE 90S

VINTANK US VS US
INTEREST EPITOMES

@goldiehawn

@1capplegate

@helenhunt

@kirstiealley

@ritawilson

@beardfoundation

@chef_keller

@ruthreichl

@saveurmag

@seriouseats

Haute Cuisine
Apex Foodie Fare

@nbcnewstravel

@usatodaytravel

@Latimestravel

@Fodorstravel

@zagattravel

Travel
Jetsetter Resources

WHAT THEY SAY

INFORMS US ABOUT
OFFLINE INTERESTS

CURRENT TRENDS
#hashtag
g
#hashta

#c
ha
rl
#hashtag

#tbt
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ow
nsh

u
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s
#

oo
t in

a
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a
a
di
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a
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sh
a
#h

a
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b

DA BEARS

@stephandthegoat

CHICAGOANS LIKE
THEIR NEWS LOCAL

Burgundy (Old
World & New
World)
#corked
#screwcap
#closure

Chardonnay Drinkers
Are Likely to Live

@aaronstrout

@pmabray