Marketing research on cell

connection companies

SUBMITTED BY
Yogesh patel
Kirti kavani
Vishal kikani
Devang patel
Manali sharma
Ronak bhavsar
Bhoomika kalgude
Aarif khan qureshi

Dhara patel
Siddharth solanki
Kaishali patel
Parth parmar
Ravi dhrana
Dharmesh limbasiya
Adarsh patel

SUBMITED TO
L.J institute of business
administration

GENERAL INTRODUCTION

The history of Indian telecom can be started with the introduction of

telegraph.

The Indian postal and telecom sectors are one of the worlds oldest. In
1850,

The first experimental electric telegraph line was started between

Calcutta and Diamond Harbour. In 1851, it was opened for the use of the
British East India Company.

The Posts and Telegraphs department occupied a small corner of the

Public Works Department, at that time.

PROBLEM STATEMENT

We faced some problem in collect the information and data

in detail. But we collected all data with the help and
guidance of our professor.

Because we all are students and we are not earning person

we incurred the problem of high cost of report.

Though we have group of 15 students for preparing the

entire report we passed lot off behind collection of various
analytical data.

To Analyze Consumers Buying Preference towards

Different Mobile Service Providers in Ahmedabad City.
To know companys Strength, Weakness, Opportunity and
Threats.
To know latest trends of companies.
To understand the companys financial position of the year
on the basis of companys subscribers and shares.
To know how the company apply his different polices in
the company regarding different area of financial reports.

n
r
a
l
u
l
l
e
C

k
r
o
etw

Top cellular subscriber countries in the

world
Rank

Country

Total subscriber

China

987,580,000

India

903,727,208

United states

327,577,529

Indonesia

250,100,000

Brasil

245,200,000

Russia

224,260,000

Japan

121,246,700

Pakistan

114,610,000

Germany

107,000,000

10

Nigeria

90,583,306

Top 10 largest mobile operator in the

world
Rank

Company

Subscribers

China Mobile

744.9 millions

Vodafone

453.633 millions

Bharti Airtel

265.58 millions

America Movil

251.8 millions

Telefonica

249.26 millions

Orange

231.5 millions

Axiata

229.6 millions

VimpelCom Ltd.

209 millions

China Unicom

202.89 millions

10

MTN Group

175.98 millions

Micro information

MAJOR PLAYERS OF TELECOM INDUSTRIES

& YEARS OF ESTABLISHMENT
Bharti airtel (1985)
Tata communication (1986)
MTNL (1986)
Idea cellular (1995)
Reliance communication (1999)
Aircel (1999)
BSNL (2000)
Vodafone (2007)

Analysis

Age(%)

50.00
45.00
40.00
35.00
30.00

percentage
25.00

21.05

19.47

20.00
15.00

11.05

10.00
5.00
0.00

below 18 year

48.42
18-24
year

25-35 year

35 and above

year
80.00

75.26

Gender(%)

70.00
60.00
50.00
40.00
percentage
30.00

24.74

20.00
10.00
0.00

male

female

Occuption

other; 6%
employed; 25%

student; 47%

self-employed; 22%

Annual income
60.00
55.33
50.00
40.00

percentage

30.00

28

20.00
12
10.00
0.00
below 1 lakh

4.67
1-3 lakhs

3-5 lakhs

above 5 lakhs

Educational qualification
70.00
60.00
50.00
62.11

40.00
30.00
20.00

19.47

18.42

TYPE OF CONNECTION

10.00
0.00

10th

12th

graduation

89.47
90.00
80.00
70.00
60.00

percentage

50.00
40.00
30.00
10.53

20.00
10.00
0.00

prepaid

postpaid

80.00

70.00

60.00

50.00

40.00

percentage

72.63

30.00

20.00

10.00
7.89

19.47

0.00
CDMA
2G
3G

types of network

Cell connection

 Since how long are you availing the service of

your present service provider?
20.00
18.00
16.00
14.00
12.00
10.00

users in %

8.00
6.00
4.00
2.00
0.00

year

Are you using more than one SIM at a

time?
62.11
No

8.42
Yes,of same provider

29.47
Yes,of different provider

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

monthly expenses on
cell

60.00
50.00
40.00

percentage

30.00
51.05
20.00
29.47
10.00
10.53

8.95
0.00

< 50

50-200

200-500

expence in rupees

> 500

70.00

60.00
58.95

50.00

40.00
33.68

percentage

30.00 31.05

36.84

29.47

strongly agree
agree
nutral

25.26
20.00

37.89

22.63
18.42

22.63

17.89

20.00

strongly disagree

12.11
13.16

10.00

0.00

25.79

38.424.21

6.32
21.58

7.37
33.68

5.26
37.89

disagree

25.79

Reason for choosing service provider

many minutes talk on mobile phone per day?

6.84

21.58
41.05

1-30 minutes
30-60 minutes
60-120 minutes
> 120 minutes

30.53

other service use on cell phone

MMS

Internet

Video call

Sim service

1%
26%

9%
2%

62%

Nothing

TARIFF PLAN

6%
25%

Pay/sec
Pay/minute
Pay/several minutes
69%

80.00

How many times have

you changed your
connection in the past?

75.26

70.00
60.00
50.00
40.00
30.00
16.84
20.00
5.26

10.00

2.63

0.00
0 to 2

2 to 5

5 to 10

> 10

Which service do you prefer for new

connection?

23%
41%
7%
4%
6%

From where do you

get information about
new offers?

10% 1% 9%

Word Of Mouth; 23%

Internet; 24%

T.V; 24%

News paper; 16%

Magazine; 1% Hoarding; 13%

impact of celebrities

Yes; 11%

No; 89%

Who advised you to take

the connection of your
present provider?

From wher did you buy your SIM

60
card?
50
40
30
20
10

Which offer do you like the most?

0
3500.00%

3368.42%

3210.53%

3000.00%
2500.00%
percentage
2000.00%

1578.95% 1473.68%

1500.00%
1000.00%

368.42%

500.00%

0.00%
Free unlimited local calls to one number Free 1.5GB GPRS/month
offers

Free 2GB GPRS/month

satisfied with the customer service

of present service provider?

No; 17%

Yes; 83%

Would you like to change current

service provider in future?
56%

13%

31%

Yes
No
I can't say

Data sources

Primary and secondary data

Research type

Qualitative research

Research approach

Survey research

Research instrument

Questionnaire

Sampling unit

Existing and potential users between

the age group of 18 to 35 years

Sampling size

190

FINDING

Vodafone, Idea and Airtel ranked 1st for providing the best
network coverage to their customers.
Tariff wars amongst the providers.
99% of the new subscribers use pre-paid facility.
It was found that very few respondents prefer 3G service.
Advertising and celebrity have least impact on the
purchase decision of the respondents.

It was quite difficult to do such kind of survey . We

were unable to decide the location for starting the survey
at the initial stage.

When we went to some of the retailers for the survey,

they said that they are not interested in filling the
questionnaire and told us to not to waste their time, but
still we convinced them to fill it.

Some respondents didn't even bother to take a glance

at the questionnaire and went away without responding to
our request.

The companies should try to make availability of their

network in all area.
The company should try to develop more effective
advertisement on T.V., radio, banner, newspaper etc
The companies should try to increase commission and
incentives to the retailer
The company should try to give more effective
promotional offer and introduce new schemes.

This study is restricted only to the Ahmedabad city. So,

results may not be applicable to other region.
This study is based on prevailing customers preference but
the customers preference may change according to time,
technology, development, new schemes, etc.
It may be possible that some of the respondent may furnish
wrong bias data.
The most of the working people are less interested to give
information and also not interested in fill up the
questionnaire.

From the survey we can conclude that VODAFONE,

IDEA, AIRTEL, BSNL have the good market share and
they are trying to maintain their market share and coming
up with new attractive schemes.
From the market survey of ahmedabad we found that
majority of customer are using Vodafone and airtel cell
connection only because of their network strength.
There are many companies offering for using cell
connection so the customer choose from many option and
ultimate benefit will go to customer.

www.google.co.in
www.coai.com (cellular operators association of india)
www.wikipedia.com
www.worldlistmania.com
www.vodafone.in