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Information
Design Operation
Outcome
No
Feedback loop
Evaluation
Yes
Go to
The Next
Step
Exploring the
alternating
system
Formulating the
mathematical
model
Example of
Design
Operation
Specifying
specific parts
Selecting a material
Manufacturers catalogue
Handbook data
National standard
Technical paper
Experience
Gathering Information
Detailed Description
of Design Process
Morphology of Design
Phase I:
Phase II:
Phase III:
Phase IV:
Phase V:
Phase VI:
Phase VII:
Conceptual Design
Embodiment Design
Detail Design
Planning for Manufacture
Planning for Distribution
Planning for Use
Planning for Retirement of the Product
Conceptual Design
Define problem
Problem statement
Benchmarking
QFD
PDS
Project planning
Product
architecture
Arrangement of
physical elements
to carry out
function
Gather
information
Concept
generation
Evaluation of
concept
Internet
Patents
Trade literature
Brainstorming
Functional
decomposition
Decision matrices
Configuration
design
Parametric
design
Detail design
Prelim. selection of
material and mfg.
Modeling and
sizing of parts
Embodiment Design
Robust design
Tolerances
Final dimension
DFM
Detailed drawings
and specifications
Need Identification
Concept Generation
and Evaluation
Concept Generation
Evaluation
Problem decomposition
Absolute criteria
Go-no-go screening
External
to team
Internal
to team
Brainstorming
Explore systematically
Morphological chart
Relative criteria
Pugh concept selection
Decision matrix
Analytical hierarchy process
Best concept
Creativity
Develop a creative attitude
Unlock your imagination
Be persistent
Develop an open mind
Suspend your judgment
Set problem boundary
Lateral thinking
Analytical process
Nonjudgmental
Movement is made in a
sequential, rule-based manner
Invention
Four-stage model
Preparation:
Preparation The element of the problem are
examined and their relations are studied.
Incubation:
Incubation You sleep on the problem.
Inspiration:
Inspiration A solution or a path toward the
solution suddenly emerges.
Verification:
Verification The inspired solution is checked
against the desired result.
Creativity Methods
Mental Block
Perceptual blocks
Stereotyping
Information overload
Limiting the problem
unnecessarily
Cultural blocks
Environmental blocks
Emotional blocks
Fear
of risk taking
Unease with chaos
Adopting a judgmental
attitude
Unable or unwilling to
incubate
Intellectual blocks
Brainstorming
Four
1.
2.
3.
4.
Stimulation of ideas
Creative Idea
Evaluation
11.
2.
12.
3.
13.
4.
5.
6.
7.
17.
8.
18.
9.
Speed
19.
10.
Force
14.
15.
16.
20.
Tension, Pressure
Shape
Stability of object
Strength
Durability of moving object
Durability of nonmoving
object
Temperature
Brightness
Energy spent by moving
object
Energy spent by nonmoving
object
Power
Waste of energy
Waste of substance
Loss of information
Waste of time
Amount of substance
Reliability
Accuracy of measurement
Accuracy of manufacturing
Harmful factors acting on
object
31.
32.
33.
34.
35.
36.
37.
38.
39.
Segmentation
Extraction
Local quality
Asymmetry
Combining
Universality
Nesting
Counterweight
9.
10.
11.
12.
13.
14.
15.
16.
Prior counteraction
Prior action
Cushion in advance
Equipotentiality
Inversion
Spheroidality
Dynamicity
Partial or overdone
action
Moving to a new
dimension
Mechanical vibration
Periodic action
Continuity of useful
action
Rushing through
Convert harm into
benefit
23.
24.
25.
26.
27.
28.
Feedback
Mediator
Self-service
Copying
An inexpensive shortlived object instead of an
expensive durable one
Replacement of a
mechanical system
Use of a pneumatic or
hydraulic construction
Flexible film or thin
membranes
Use of porous material
Change the color
Homogeneity
Rejecting and
regenerating part
35.
36.
37.
38.
39.
40.
Transformation of
physical and chemical
states of an object
Phase transition
Thermal expansion
Use strong oxidizers
Inert environment
Composite materials
Example
A metal pipe was used to pneumatically transport
plastic pellets. A change in the process required that metal
powder now be used with the pipe instead of plastic. The
harder metal powder causes erosion of the inside of the
pipe at the elbow where the metal particles turn 90 o.
Conventional solutions to this problem might include
reinforcing the inside of the elbow with an abrasionresistant hard-facing alloy, providing for an elbow that could
be easily replaced after it has corroded, or redesigning the
shape of the elbow. However, all of these solutions require
significantly extra costs, so a more creative solution was
sought.
Solution
Solution
Improving speed
Degrade parameter
Parameter number
Force
10
Durability
15
8, 3, 26, 14
Temperature
17
Energy
19
8, 15, 35, 38
Loss of matter
23
Quantity of substance
26
Improving energy
Degrade parameter
Parameter number
Convenient to use
35
28, 35, 30
Loss of time
25
Solution
Solution
Formulate technical
contradiction
Formulate main
contradiction
Formulate ideal
solution
Method of elimination
of
Physical contradiction
SOLUTION
NO SOLUTION
Knowledge base
of effects
Formulate initial
physical contradiction
Analysis of conflict
domain & resource
Reformulation of
problem statement
Conceptual Decomposition
Frame
Seat
Rim
1.
2.
Wheels
Spokes
Brakes
Gears
Tire
Functional Decomposition
Function is in the nature of a physical
behavior or action
Function tells us that what the product
must do.
The process of functional decomposition
describes the design problem in term of a
flow of energy, material, and information.
Input
Function
Other effects
Output
Nozzle
Fluid flow
Increase velocity of
fluid
Decrease pressure
of fluid
Fluid flow
Motor
Electrical
energy
Convert electrical
energy to rotating
mechanical energy
Thermal energy
generated
Rotating
mechanical
energy
Switch
Flow of electricity
enabled or stopped
Position of
contact moved
Gear
Rotating
Change speed of
Mechanical rotation
energy
Change direction of
rotation
Rotating
Mechanical
energy
Flow of electricity
enabled or stopped
Position of
contact moved
Room
Flow of
thermostat room air
Separate or joint
contact
Wrench
Increase magnitude
of force or torque
Energy
Energy
1
Open
case
2
Extract
CD
3
Extract
leaflet
4
Replace
CD
5
Replace
leaflet
6
Close
case
7
Store
case
Generating Design
Concept
Morphological Chart
1.
2.
3.
Proposed by Zwicky
Steps to follow
Arrange the functions and subfunctions in
logical order
List for each subfunction how
Combine concepts
Example CD case
Concept
Subfunction
Flat box
Groove box
1.2 Disengage
lock
Friction lock
Curved box
One-piece
flex plastic
hinge
Slide-out, like
match box
Lift/lock
device
Padded
cradle
2.0 Extract CD
2.1 Disengage
from securing
system
Conventional
Rosetta
2.2 Grasp CD
and remove
Hand
Case with
handle
Tilt like
shampoo
bottle top
Rubber grip
strips
Clicking hinge
lock
Example CD case
Concept
Subfunction
Tabs
Holding slot
Hand
4.2 Engage
securing system
No securing
system
Example CD case
Concept
Subfunction
Lay in
position
Slide under
Swivel tabs
tabs or in slot
Attach Velcro
Friction
surfaces
Put magnet
together
Slide platen
into position
Put on table
Put on
another CD
Put in special
CD holder
The combinations of these concepts generate many possible solutions for the design.
There are 162,000 combinations in this design.
Axiomatic Design
Developed by Professor Nam Suh and his
colleagues at MIT
Focus around 2 design axioms
Functional
Requirements
Design
Parameters
FR1
DP1
FR2
DP2
FR3
DP3
DP4
Power
supply
Workpiece
rotation
source
Speedchanging
device
Tool
holder
Longitudinal
clamp
Rotation
stop
Workpiece
support and
toolholder
Positioner
Tool
holder
Support
structure
Support
structure
Tool
positioner
Motor
drive
Head
stock
Clamp
Handle
Gear
box
Tailstock
Spindle
assembly
Feed
screw
Bolt
Pin
Bed
Frame
Tapered
bore
Carriage
Corollary 2:
Minimize FRs
Minimize the number of FRs and constraints.
Corollary 3:
Corollary 4:
Use of standardization
Use standardized or interchangeable parts if the use of these parts is consistent with the FRs
and constraints.
Corollary 5:
Use of symmetry
Use symmetric shapes and/or arrangement if they are consistent with the FRs and constraints.
Symmetrical parts require less information to manufacture and to orient in assembly.
Corollary 6:
Largest tolerance
Specify the largest allowable tolerance in stating FRs.
Corollary 7:
Evaluation
Example of CD case
Concept
1
Concept
2
Concept
3
Concept
4
Concept
5
Mfg. cost
Easier opening
Easier to remove
leaflet
Easier to remove CD
Criterion
Stacking stability
Std. CD
case
D
A
T
U
M
Measurement Scales
Pairwise Comparison method
Design objectives
Row
total
1
10
Description
Weak solution
Poor solution
Tolerable solution
Satisfactory solution
Good solution
10
Ideal solution
5-point scale
Description
Inadequate solution
Weak
Satisfactory
Good
Excellent
Quality in service
O12=0.4
Cost
O11=0.6
Matl cost
O111=0.3
Mfg. Cost
O112=0.5
Reparability
O113=0.2
Durability
O121=0.6
Reliability
O122=0.3
Time to produce
O123=0.1
Mag.
Score
Rating
Mag.
Score
Rating
Mag.
Score
Rating
/lb
60
1.44
60
1.44
50
1.62
0.60
2500
2.1
2200
2.70
3000
1.20
Reparability
0.12
Exp
Good
0.84
Excell.
1.08
Fair
0.60
Durability
0.24
Exp.
High
1.92
High
1.92
Good
1.44
Reliability
0.12
Exp.
Good
0.84
Excell.
1.08
Fair
0.60
Time to
produce
0.04
Hr.
40
0.28
25
0.36
60
0.20
Design
criterion
Weight
factors
Unit
Material cost
0.18
Mfg. cost
7.42
Mag.
= Magnitude
Exp.
= Experience
Excell. = Excellent
8.58
5.66
Material
cost
Manufacturing
cost
Reparability
Built-up plates,
welded steel
Durability
Built-up steel
plates, riveted
Reliability
Cast steel
Time to
produce
Intensity of
importance
Definition
Description
Equal importance
Moderate importance
Strong importance
Very strong
Extreme importance
2, 4, 6, 8
Durability
Reliability
Time to
produce
Material cost
1/5
1/5
Manufacturing
cost
1/3
1/7
1/5
1/3
Durability
1/3
Reliability
1/3
1/3
1/3
Time to
produce
1/7
1/7
1/5
1/7
1/7
Total
11.8
2.14
19.2
4.87
10.47
34
Reparability
Durability
Reliability
Time to
produce
Material cost
0.085
0.424
0.028
0.424
0.028
0.012
Manufacturing
cost
0.093
0.467
0.065
0.154
0.154
0.065
Reparability
0.156
0.364
0.052
0.260
0.156
0.010
Durability
0.041
0.616
0.041
0.205
0.068
0.029
Reliability
0.286
0.286
0.031
0.286
0.095
0.013
Time to
produce
0.206
0.206
0.147
0.206
0.206
0.029
Total
0.867
2.363
0.364
1.535
0.707
0.158
Weighting
factor (AVG)
0.144
0.394
0.061
0.256
0.118
0.026
Manufacturing cost
Cast
2500
2200
3000
$/crane hook
400
454
333
Reciprocal x 10-6
0.34
0.38
0.28
Fraction of total
Reparability
Built-up welded
plates
Built-up riveted
plates
Cast
10
Ranking
0.35
0.59
0.06
Fraction of total
Durability
Welded plate
Riveted plate
Cast
Total
Rating (Avg.)
Welded plate
1.00
0.23
1/3
0.22
3.00
0.33
0.78
0.26
Riveted plate
3.00
0.69
1.00
0.65
5.00
0.56
1.90
0.63
Cast
1/3
0.08
1/5
0.13
1.00
0.11
0.32
0.11
Total
4.33
1.00
1.53
1.00
9.00
1.00
3.00
1.00
Weight
factor
Welded
plate
Riveted
plate
Cast
Welded
plate
Riveted
plate
Cast
Material cost
0.14
0.31
0.31
0.38
0.043
0.043
0.053
Manufacturing
cost
0.39
0.34
0.38
0.28
0.133
0.148
0.109
Reparability
0.06
0.35
0.59
0.06
0.021
0.035
0.004
Durability
0.25
0.26
0.63
0.11
0.065
0.157
0.027
Reliability
0.12
0.33
0.43
0.24
0.040
0.052
0.029
Time to
produce
0.03
0.31
0.49
0.20
0.008
0.013
0.005
Total
1.00
0.31
0.45
0.23
Then riveted plate is the most appropriate alternative for this design