National Conference

on

Agriculture For Kharif 2014

(26-27th February, 2014)

Marketing Interventions
to Ensure Remunerative
Prices of Pulses, Oil
seeds and Coarse cereal
grains

Group - IV

AGRICULTURE DEPARTMENT
GOVERNMENT OF GUJARAT

Background
Incremental growth in Agricultural production depends on
interventions related to;

Backward linkages (input subsidies, incentives)

Forward linkages (market interventions)

Although huge incentives on input side, production of pulses,

coarse cereals not taken up if proper market is not there.
If market facilities will strengthen, production may rise due
to surety of market.
Thus, it directly facilitate to farmers to grow more pulses,
coarse cereals and oilseeds. (specially in pre dominant
areas of pulses & coarse cereals)

Market Infrastructure
Sr.
No.

Infrastructure

Nos.

APMCs

207

Main yard

199

Sub yard

201

Commodities arrived (lakh Quintal)

1775
(as on 31.03.2011)

Interventions
Administrative
To ensure remunerative market through policy
Infrastructure Creation
To facilitate the farmers to come at market with
produce for sell
Awareness
To spread awareness with market intelligence

Administrative way
Amendment as per Model APMC Act in 2007,

Private market

E- market

Direct marketing

Farmers market

Contract farming

Common License

Single Point levy

Special market

Administrative : License Released

Major players received license under Model Act,

Reliance Food Processing

Reliance Farmers Fresh

Aditya Birla Retail

National Spot Exchange Limited

Cotton Corporation of India

Jayant Agro Organic

Gujarat State Co-operative Cotton Federation

The Cargo Service Centre

Infrastructure Creation
Sr.
No.

Infrastructure

Normal
area

Tribal area

Total

Electric weigh
bridge

45

32

77

Auction shed

17

22

39

Export facilities

Cleaning Grading

10

Cold storage

11

Godown

33

41

New market

49

23

72

Ripening facility

Pre- cooling unit

12

17

Pakka Platform/
9
2
Shed
Requisite infrastructure created during 2007-08 to 2009-10.
10

11

Market Awareness
Steps taken for market awareness as under;

Training hall facilities at different APMCs.

Display of electronic display board at village/ taluka level

for market rate.

Training to Secretaries and other office bearers of APMCs

for better management of handling of agricultural
commodities.

Meetings with farmers for opt the crops based on market

intelligence data.

Promotion of value addition through providing incentives

Thanks
for agro processing units, i.e. mini dal mill, oil mill etc.