Consumerism

a modern movement for the protection of the consumer

against useless, inferior, or dangerous products,
misleading advertising, unfair pricing, etc.
the concept that an ever-expanding consumption of
goods is advantageous to the economy
the fact or practice of an increasing consumption of
goods: a critic of American consumerism

Consumerism

Consumerism is an organized movement of

citizens and government to protect the rights
and enhance the power of buyers in relation to
sellers Pillip Kotler

Traditional sellers rights

To introduce and product in any size and style, provided it is not hazardous
to personal health or safety; or if it is, to include proper warnings and
controls

To change any price for the product, provided no discrimination exists

among similar kinds of products

To spend any amount to promote the product, provided it is not defined as

unfair competition

To use any product massage, provided it is not misleading or dishonest in

content or execution

To use any buying incentive scheme, provided they are not unfair or
misleading

Traditional buyers rights

1.Not buy a product that is offered for sale
2.To expect product to be safe
3.To expect the product to perform as claimed

Additional Rights
1.
2.
3.
4.
5.
6.
7.
8.

To be protected against exploitation by unfair trade practices

To be protected against questionable products and marketing
practices
To influence products and marketing practices in ways that
will improve the quality of life
To voice their grievance or suggestions, if any
To get redressing of their grievances
To select the best product from a variety of offers
To a clean and healthy physical environment that will
protect and enhance the quality of life
To know about the product

Components of Consumerism

There are various components of consumerism. First and

foremost is self-protection by consumers.

Consumer must be aware of his rights, raise voice against

exploitation and seek redressal of his grievances.

Consumers' consciousness determines the effectiveness of

consumerism.

It is the duty of the consumer to identify his rights and to

protect them.

Voluntary Consumer Organisations

Components of Consumerism

The success of consumerism lies in the realisation of the business that there
is no substitute for voluntary self-regulations.

Little attention from the business will not only serve consumers interest but
will also benefit them.

Some businesses in India have come together to adopt a code of conduct

for regulating their own activities.

Regulation of business through legislation is one of the important means of

protecting the consumers.

Consumerism has over the time developed into a sound force designed to
aid and protect the consumer by exerting, legal, moral and economic
pressure on producers and providers in some of the developed countries.