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CHANEL
HISTORY
• Chanel is a Parisian fashion house founded by the late
couturier Coco Chanel.
• Gabrielle "Coco" Chanel heralded new designs and
revolutionized the fashion industry by going "back to
basics", incorporating elegance, class, and originality.
• Under her tight reign from 1909-1971, Coco Chanel held
the title as ‘Chief Designer’ until her death on January
10, 1971.
• recognized as one of the most chic in the haute couture
(The leading establishments or designers for the
creation of exclusive fashions).
• Specializes in luxury goods like ready-to-wear,
handbags, perfumery, and cosmetics among others.
The Road…
Establishment and recognition: 1909 through 1920s
1. In 1909, 1st Chanel store opened on the ground floor of the Balsan's
apartment in Paris.
2. The Balsan home was a meeting place of the hunting elite of France
and gave Coco the opportunity to sell the women decorated hats.
3. Meet Arthur Capel, a member of the Balsan men's group, who helped
her acquire her location at 31 Rue Cambon in Paris by 1910.
4. In 1913, Chanel introduced women's sportswear at her new boutique
in Deauville and Biarritz, France.
5. During World War I, Chanel opened in front of the Hotel Ritz Paris, and
sold flannel blazers, straight linen skirts, sailor tops, long jersey
sweaters and skirt-jackets.
6. Following the fashion trends of the 1920s, Chanel produced beaded
dresses.
7. 1921 saw the introduction of her first perfume Chanel No. 5.
The Road…
Parfums Chanel: the late 1920s
1. Parfums Chanel was founded in 1924 by Pierre
Wertheimer to produce and sell perfumes and
beauty products.
2. In 1924, Coco also introduced her first costume
jewelry which were a pair of pearl earrings, one
black, one white.
3. She introduced her signature cardigan jacket in
1925 and in 1926, the ‘little black dress,' and a
tweed, inspired by visits to Scotland.
4. As the couture Chanel and Parfums Chanel gained
success, business relations between Coco and
Pierre were sour.
The Road…
Chanel and Nazi affiliation: 1930s through
1950s
1. Coco designed a line for petite women in 1937.
2. Chanel premiered an exhibition of jewelry in 1932
dedicated to the diamond. Several of the pieces,
including the "Comet" and "Fountain" necklaces were
re-introduced by Chanel in 1993.
3. When World War II began in 1939, Only her parfums
and accessories were sold in her existing boutiques.
4. And with the rumors of Coco Chanel and Nazi affiliation
the brand came to its death.
The Road…
Chanel's comeback: 1950s through 1970s
1. Chanel returned to Paris in 1953 to find that fashion designer
Christian Dior now dominated the couture market.
2. Chanel re-introduced the "Chanel suit" and introduced the Chanel
chain handled quilted leather handbags in February 1955.and her
first eau de toilette for men, Pour Monsieur (which has also been
marketed under the name "A Gentleman's Cologne")
3. In 1974, the House of Chanel launched Cristalle eau de toilette, which
was designed when Coco Chanel was alive.
4. 1978 saw the launch of the first non-couture, prêt-à-porter line and
worldwide distribution of accessories.
Le Statistique
• Chanel’s fashion became known in 1915 throughout France for its
simplicity.
• In the years 1915 and 1917, Harper's Bazaar (Harper's Bazaar is a
well-known American fashion magazine, first published in 1867)
mentioned that Chanel's name was "on the list of every buyer.“
• For Parfums Chanel - Wertheimer retained 70% of Parfums Chanel,
while Bader retained 20%, and Coco a modest 10%.
• Throughout the 1930s, Elsa Schiaparelli was competing more strongly
with the House of Chanel, but this was only a short term rivalry
• After WWII Pierre Wertheimer returned to Paris to control Wertheimer
family holdings and Coco Chanel sold the complete rights to her name
to the Wertheimers for Perfumes Chanel, in exchange for a monthly
stipend.
• After collaboration Chanel’s spring collection received the Fashion
Oscar at the 1957 Fashion Awards in Dallas.
CHANEL PRODUCTS
Top Three Fashion Brands
According to the site Fashion brand the
top three brands in the fashion world
are as follows
1.LOUIS VUITTON
2.COACH
3.GUCCI
Chanel comes in top 10 brands .
How would I choose top
3???
If I were to choose top 3 brands then I would lay
emphasis on the follow:
2.‘WOW’ factor