ANALYSIS OF

STRATEGIC
PLANNING

Presented By :
Purushotam Sati
Pujil Khanna
Vinod Kumar
Rabi Kr. Pradhan

STRATEGY IS A SET OF KEY

DECISIONS MADE TO MEET
OBJECTIVES.

Continual
Attention

Creativity

Effective Strategic Planning

Management
Commitment

ELEMENTS IN STRATEGY FORMULATION

F
O
R
M
U
L
A
T
I
O
N

MISSION

OBJECTIVE
GOALS
TARGETS

A
C
H
I
V
E
M
E
N
T
S

Strategists are individuals or

groups who are primarily involved
in the formulation, implementation,
and evaluation of strategy.

STRATEGIC PLANNING

Corporate
Strategy

Business
Strategy

Functional
Strategy

A STRATEGIC BUSINESS UNIT IS.

A Unit comprising of one or more products
having a common market base whose
manager has complete responsibility for
integrating all functions into strategy
against an identifiable competitor.

CHARACTERISTIC OF SBU

It has its own set of competitors.

It has a manager responsible for strategic planning
and profit performance, who controls most of the
factors affecting profit.
It is a single business, or a collection of related
businesses, that can be planned separately from the rest
of the company.

ADVANTAGES OF SBUS

Intra Competition.

Corporate
Better

Management.

Higher
Better

Image.

Efficiency.

Customer Services.

STRUCTURE OF SBU

CEO
SBU I

SBU II

FINANCE

MARKETING

SBU III

PRODUCTION

DABUR INDIA LIMITED

1884
1896
1940
1994
2000
2005
2007

: START OF DABUR
: FIRST PRODUCTION UNIT
: LAUNCH OF DABUR AMLA HAIR OIL
: RAISES FIRST PUBLIC ISSUE
: CROSSES RS 1000 CRORE TURNOVER
: ACCQUSITION OF BALSARA GROUP
: BECAME THE THIRD MOST RESPECTED
FMCG COMPANIES IN INDIA
(business world November 2007)

2008

: START NEW U RETAIL CHAIN UNDER

H&V STORE LIMITED.

VISION
DEDICATED TO THE HEALTH
AND WELL BEING OF EVERY
HOUSEHOULD

DABUR SBUS
STRUCTURE
DABUR

Consumer
Care
Division
(CCD)

International
Business
Division
(IBD)

Consumer
Health Care
Division
(CHD)

Retail

% SHARE OF DABURS REVANUE%

CORPORATE MISSION

TRANSFORM AN AYURVEDIC COMPANY

TO A GROWING MODERN FMCG PLAYER
BASED ON HERBAL PLATFORM ONE THAT
WOULD EMBODY ALL THE
CHARACTERISTIC OF A FMCG COMPANY.

CCD STRUCTURE
CCD (Consumer Care Division)

Personal
Care

Health
Care

Home
Care

Foods
Care

% SHARE IN CCD SALES

WORLD-WIDE PRESENCE OF DABUR

MANUFACTURING UNITS OF DABUR IN INDIA

 FOUR FOLD STRATEGY

EXPANSION
ACQUISITION
INNOVATION
REGIONAL BRANDING
PROMOTIONAL STRTEGY

T.V COMMERCIAL
RADIO
NEWSPAPER
POP DISPLAY
WALL PANTING
VIDEO VANS
SALES PROPOTION
CONTEST IN MELAS OR HAATS

PROMOTION STRATEGY
DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-

DABUR AMLA SUNDER

DABUR AMLA SUSHEEL
DABUR YOGYA PRATIYOGITA
HAJMOLA BAHANA CHAMPIONSHIP
MELODIOUS VOICE OF PUNJAB
DABUR GULABARI MISS FRESH FACE
OF UP 2008

PRICE STRATEGY

THE BCG GROWTH - SHARE

MATRIX
It is based on the combination of market growth and

market share relative to the next best competitor

It is based on the observation that a companys
business unit can be classified into four categories:
Stars
Question marks
Cash cows
Dogs

QUESTION MARKS (?)

Most businesses start of as question marks.
They will absorb great amounts of cash if the market share remains unchanged,
(low).

Investments should be high for question marks.

WHY QUESTION MARKS ?
Analysis with DABUR INDIARETAIL
ANALYSIS WITH CCDDazzl
Chyawan Prakash

STARS
stars are leaders in Business.
High growth, High market share.
Effort should be made to hold the market share otherwise the star will become
a CASH COW.

Analysis with DABUR INDIAIBD(29.4%) GROWTH RATE

ANALYSIS WITH CCDDABUR GLUCOSE-32% (GROWTH
DABUR HONEY-26%(GROWTH
MESWAK-39%(GROWTH

RATE)

RATE)

RATE)

CASH COW

They are foundation of the company and often the

stars of yesterday.

They extract the profits by investing as little cash as

possible.

They are located in an industry that is mature, not

growing or declining.

Analysis With DABUR INDIACCD-14%(GROWTH RATE)

ANALYSIS WITH CCDCHYAWAN PRASH
HAJMOLA
REAL

DOGS
Dogs are the cash traps.

Dogs do not have potential to bring in

much return.

Number of dogs in the company should be

minimized.

Business is situated at a declining stage.

ANALYSIS WITH DABURS CCDCHD-0.6% GROWTH RATE

GROWTH STRATEGY

 FOCUS ON NATIONAL
BRANDING
WORK ON NEW PRODUCTS
SHOULD GIVE E-PURCHASING
FACILITY

CONCLUSION
DABUR HAS STRONG DISTRIBUTION
NETWORK.

FOURTH LARGEST FMCG COMPANY OF

INDIA

ONE OF THE MOST TRUSTED BRAND

HAVING VERY AGGRESSIVE STRATEGY TO
CAPTURE THE DIFFERENT SEGMENT OF