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Functions of Attitudes
Attitude serve four major functions for the individuals: (1)
the adjustment function, (2) the ego defensive function
(3) the value expressive function (4) the knowledge
function .
These functions are the motivational base which shape &
reinforce positive attitudes toward goal objects perceived as
need satisfying &/or negative attitudes toward other objects
perceived as punishing or threatening.
Punishing
Threatening
Negative
Positive
Attitude
Unrewarding
objects
Need Satisfying
object
Attitude development & function based on perceived need satisfaction or harm avoidance
(i)
(ii)
i)
ii)
iii)
Change
consumer
evaluation
consequences of a particular action.
of
the
3)
Change evaluation
of consequences
Change in
attitude toward
behaviour
Change in
behavioural
intentions
behavioural
Charge