Consumer Perception towards

Wannabuy
Submitted By:Md .Noor Alam
Gurmeet Singh
Amandeep
Ritesh Chadda
7/24/15

Review of Literature
Satendera Bhardwaj, (2008), Perception of Consumers towards
Shopping Mall.
The paper is intended to provide information about Customer
satisfaction level with the Shopping Malls . This paper has been under
taken to study of customer perception about shopping malls and
suggesting way to improve its market share in sales through customer
perception about private labels.

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Review of Literature
Bharat Goel and Bhusan Devgan, (2011), Factors affecting
consumer preferences of shopping at organised retail stores
The share of organised retail in total market in India is growing .Many
domestic and global players have already entered in this sector. Due to
intense competition in this field it is important to focus on retaining
existing consumers. Working out strategies in this direction requires a
thorough understanding of the preferences of the consumers on the
attributes that are considered of much significance. The factors
identified include availability and variety, ambience, service, service,
price, advertisement prestige and quality.
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Review of Literature
Zainual Bashar Bhutto and et.al, (March, 2012), Consumer Perception of
Retail Outlets: A Comparative Study of Big Bazaar and More Megastores
This study focuses on the Consumer Perception of Retail outlets: A comparative
study of Big Bazaar and More mega store. With the help of consumer perception of
retail outlets increase their sale and provide total customer satisfaction. These
Retail Outlets increase the India as well as in all over the world the term consumer
perception refers to the perception that consumers display in searching for
purchasing, using, evaluating and disposing of products and services that they will
expect will satisfy their needs. To study and compare consumer perception for Big
Bazaar as well as More Megastore

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Objectives
To identify factor which attracts customer to shop at
Wanna buy.
To identify the factor which restrict customer to shop
Wannabuy.
To find out customer expectation for Wannabuy.

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Hypothesis

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Research Methodology
Number of questionnaires is 200.

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Research Methodology
Non probability sampling (Convenience Sampling)
No probability sampling is any sampling method where some elements of the population have no
chance of selection or where the probability of selection can't be accurately determined.
It involves the selection of elements based on assumptions regarding the population of interest,
which forms the criteria for selection.
No probability sampling does not allow the estimation of sampling errors.

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Research Methodology
Introduction of the Tool (Questionnaire)
When we will start working on Questionnaire we will meet with different kind of responder.so, we
will use these types of tools.

Closed or restricted form - calls for a "yes" or "no" answer, short response, or
item checking; is fairly easy to interpret, tabulate, and summarize.
Open or unrestricted form - calls for free response from the respondent; allows
for greater depth of response.

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Research Methodology
Area and Place of Data Collection:As from project topic the area and place is restricted to lovely professional
university campus.
We will divide campus in four parts.

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Research Methodology

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References
Satendera Bhardwaj, (2008), Perception of Consumers towards
Shopping Mall.
http://scholar.google.co.in/scholar?hl=en&as_sdt=0,5&q=Satender+Bhardwaj,(2008),+
%E2%80%9CPerception+of+Consumers+towards+Shopping+Mall%E2%80%9D page no-13,reference article
1

Bharat Goel and Bhusan Devgan, (2011), Factors affecting

consumer preferences of shopping at organised retail stores.
http://scholar.google.co.in/scholar?hl=en&as_sdt=0,5&q=Bharat+Goel+and+Bhushan+Devgan,(2011),
%E2%80%9CFactors+affecting+consumer+preferences+of+shopping+at+organised+retail+stores
%E2%80%9D page no-15 reference article 5

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