Motivational factors of Store

floor workers
Herzberg’s Motivation-Hygiene Theory
Contd..
Methodology
 Field study done in:

 Pantaloons, shahid nagar.

 Forum mart (big baazar), ram

mandir

 Reliance fresh, ravi talkies

Cont..
 Purpose of the field study:

 To investigate factors which influence

motivation of store floor workers

 To explore the floor manager’s role in

motivating floor workers

 Expected motivational factors of fresher store

floor workers
Findings
The feedback of the store floor workers in respective retail
stores:

 In pantaloons, sahid nagar:-

 Satisfied with their reward system

 This organization is the place where they will get

greatest scope of achievements

 This is the store/workplace where they achieved

most satisfaction

 The store motivating skills of the floor

incharge/store manager is very moderate
 Cont..

 In Forum mart (Big Bazzar), ram mandir:-

o Satisfied with the reward system

o Ready to experience more staying in this store

o Very satisfied with the working environment

o The store head/floor in charge motivates a lot to increase

sales and advice them how to achieve more target profit

o Ideal workplace with both supervisors and peers groups

 Cont..

 In reliance fresh, ravi talkies:-

o Happy with the reward system

o Good working place

o Good relationship with supervisors and peers

o Great scope for commitment

o Scope to prosper in grocery retail

 BEST REWARD SATISFICATION

PANTALOON

40%
satisfication
dissatisfication
60%

BIG BAZAAR RELIANCE FRESH

35%

45% satisfication satisfication

dissatisfication dissatisfication
55%
65%
 IMPACT OF STORE FLOOR
MANAGERS IN MOTIVATION FLOOR
WORKERS
RELAINCE FRESH

PANTALOON
45% satisfication
55% dissatisfication

35%
satisfication
dissatisfication

65% BIG BAZAAR

40%
satisfication
dissatisfication

60%
 BIG SIX CRITERIA’S MOTIVATING
RELIANCE FRESH PANTALOON

55% 55% 65% 65%

COMPANY POLICY COMPANY POLICY

WORKING CONDITIONS WORKING CONDITIONS

SALARY SALARY

60% 60% COMMITMENT 65% 60% COMMITMENT

INITIATIVE INITIATIVE

RELATIONSIP WITH RELATIONSIP WITH

SUPERVISOR 45% SUPERVISOR
45% 70%
65%

BIG BAZAAR

55% 60%
COMPANY POLICY

WORKING CONDITIONS

SALARY

55%
55% COMMITMENT

INITIATIVE

RELATIONSIP WITH
SUPERVISOR
60% 40%
 Conclusion.
 The motivational factors have both high and low

 The salary problem is a big factor

 The dominating role of the organization do have both

positive and negative effect on the store floor workers

 The store environment is a second home to them

 Store floor workers are ready to shift to other retail

organization if they lack the motivation from their present
work place

 Better support, employee policy, better training and

incentives will be the most vital motivating factors for any
store floor worker
To all who listen to us…