Professional Documents
Culture Documents
Sujay Rawat
Richa Nayak
Sathish Babu
Raviteja
Ruta Parasnis
Agenda
Case of LiteHouse Foods : Glass
Dilemma
Information Acquisition &
Processing
Beginnings
Ed Hawkins
Sr.
Recipe
Prayer
Hard Work
In 1963, it
started
with a
restaurant
By 1970,
they
acquired a
plant at
Sandpoint
From 1980,
they started
adding
flavours and
packaging
Merge with
Chadalee
Farms in 1997
In 2001, it
started its
own blue
cheese
production
2010 became
the year of
bigger action
Target
Product
line
expansion
Market
Expansio
n
In 2010, purchased
Green Garden Food
to take advantage
of its manufacturing
capacity
Increase
Marketin
g
NEW
CEO
New
Sales
territorie
s
LiteHouse
21% market share in US, #3
#2 in Canada, trailing by Renne
Company positioned itself as premium
brand
Healthy, Quality & Flavour pref.(blind
tests)
Uses no preservatives
Present Issues
Shortage of cash
Competitors have created a price gap by switching (0.6)
Dilemma in Transition
Operations
Inbound and Outbound logistics
Retail outlets
Glass Usage
Operational Impact
Very brisk, to be handled with care
Stacking was stronger of 5-6 layers
Tamper resistant safety seal
Environmental Impact
OI study says it Produces 0.171 kg CO2/ 355 ml which is
33% more than plastic
Retail
No promotions required as product already exists
Chances of breaking are high
Environmental Impact
OI study says it Produces 25% more carbon emission at 0.214 kg
CO2/ 355 ml
Retail
Retailers demand fee for promotion
Chances of breaking are high
Savings of
$ 15,00,000
Plastic Usage..
Consumer Perception
Different perception amongst different age groups
Quality
Oxidation occurs readily
Plastic wont break
Logistics
Better utilization of truck at 22 pallets per truck
Local supplier
Helps in cost reduction at great levels
Recommendations
Shift to plastic bottles will give a room for price gap
covering- promote plastic bottles on this fact
LiteHouse brand is popular which is indicated by Blind testthis can be leveraged to promote plastic bottles too
Spreading awareness through posters and campaigns;
Highlight on Same taste new packaging
Information Processing
Information Acquisition
THANK YOU