International Business

Concepts
INTL 220 - 002
Summer 2015

Review
What is globalization? Pros/Cons?
What is the purpose of institutions
What are three key pillars/institutions

Political Systems
Democracy/Totalitarianism

Legal Systems
Civil/Common/Theocratic
Property rights/intellectual property

Review
Economic systems
Economic goals

Review
What are two key elements of
culture?
What does it mean to be a high
context culture? Example?
How would you describe the cluster
approach for cultural classification?
What are the 5 dimensions identified
in Hofstedes dimensional approach?

Review
What is ethical imperialism?
What is corruption?
What are some strategic responses
to ethical challenges?

Class Schedule
WEEK CLASS DATE
1

7-May

2
3

14-May
21-May

READINGS
Chapter 1, Course
Outline
Chapter 2
Chapter 3

28-May

Chapter 14

4-Jun

Chapter 4

11-Jun

Chapter 5

18-Jun
25-Jun

Chapter 8
Reading Week

2-Jul

Chapters 6 & 7

9-Jul

Chapter 10

10
11

16-Jul
23-Jul

Chapter 11
Chapter 9

12

30-Jul

Chapter 12

13
14

6-Aug
13-Aug

Chapter 13
Course Summary

EVALUATIONS

In-class Assignment #1 Quiz #1

In-class Assignment #2 Quiz #2
In-class Assignment #3 Group Discussion
#1 Quiz #3
In-class Assignment #4 Group Discussion
#2 Quiz #4
In-class Assignment #5 Group Discussion
#3 Quiz #5
Test #1

In-class Assignment #6 Group Discussion

#4 Quiz #6
In-class Assignment #7 Group Discussion
#5 Quiz #7
Group Presentations
In-class Assignment #8 Quiz #8
In-class Assignment #9 Quiz #9 GC&E
Assignment
In-class Assignment #10 Quiz #10
Test #2

Group Discussion #1 (2%)

Group Contract
Discuss and complete contract on
e.centennial
Team leader should upload completed
contract to the digital dropbox

Group Discussion #2 (2%)

Devise a plan between your group members
as to how you plan to approach your country
research; who is responsible for which
aspect i.e. culture, religion, business,
politics, trade, etc.
- Be specific! How much weight will your
presentation give to each section? How much depth
is expected from each individual?
- By the end of the week, each group should upload
a word document describing their division of labor.
- Discussion open June 1- June 7th

GC&E Assignment

Understanding social issues and trends in the context of the

Canadian experience is fundamental in understanding the
impact on Canadian businesses. In this GC&E assignment,
you will examine aboriginal entrepreneurship, and how it
can advance social issues.

Choose a Canadian Aboriginal entrepreneurial business,

project or start up and answer the following questions:
What are some of the issues Canadian Aboriginals face in Canada?
(Issues may be health, access, education, social class, violence, gender
issues etc.)
Who are the stakeholders within this issue (people, communities,
groups, and businesses and trades) involved?
Analyze your chosen start up, business, or project from a SWOT
perspective (can be written in point form, chart format).

GC&E Assignment
Value: 5%
Due: July 30th
Required:
2-3 pages (excluding reference page)
APA Formatting (for citations and
referencing as well as overall
organization)
Correct spelling, grammar, punctuation,
flow of thought, clarity of ideas and
creativity

GC&E Assignment
If you are not familiar with any Aboriginal
businesses, take a look at these websites for
some ideas:
http://legacy.startupcan.ca/campaign/aboriginal-st
artups/
http://www.bdc.ca/en/i_am/aboriginal_entrepreneu
r/Pages/default.aspx
http://ideaconnector.net/
http://www.ccae.ca/
http://www.aboriginalbest.com/

Chapter 14
Utilize the stakeholder framework to
explain
CSR
Examine firms strategic alternatives
to the
CSR imperative
Identify various approaches to the
management of CSR within the
context of international business

CSR
What is it? Examples?

CSR
Google Dont be evil
Google Green
Censorship
Work environment

Employee giving
Gates Foundation

CSR
Companies with best CSR reputation
Microsoft
Google
Walt Disney Company
BMW
Apple
https://trending13.wordpress.com/2015/01/25/the-10-companies-with-the-b
est-csr-reputation
/

CSR
Corporate Social Responsibility
Stakeholders
Primary Stakeholders
Secondary Stakeholders

Sustainability
Triple Bottom Line
Economic
Social
Environmental

CSR Debate
Classical economic view
Milton Friedman

CSR strategies
Reactive

Defensive

No support from CSR is an added

top
cost
management
Denial is first
line of defense

Admit
responsibility,
but fight it

Accommodati
ve

Proactive

Some top
management
support

Support CSR,

Social
obligation to
accept
responsibility

Anticipate
responsibility

Managing CSR
1. Understand the rules of the game,
anticipate changes, and see to
shape/influence changes.
2. Pick CSR battles carefully. Dont
blindly imitate other firms CSR
activities.
3. Integrate CSR as part of the core
activities and processes of the firm.
Faking it doesnt last long.

CSR in the pharmaceutical

industry
Do pharmaceutical companies have a
special obligation to provide their
products to those who require them?

Merck in Sub-Saharan Africa

River blindness
Why make an investment in a drug that
has no chance of earning any return for
shareholders?
http://
www.merck.com/about/featured-stories/
mectizan1.html
In 2000
120 million people at risk of contracting river blindness
18 million people infected with river blindness
One million people already visually impaired or blinded.

Merck in Sub-Saharan Africa

River blindness
Why make an investment in a drug that
has no chance of earning any return for
shareholders?
http://
www.merck.com/about/featured-stories/
mectizan1.html
By 2012
1 billion treatments to more than 117,000
communities in 28 countries in Africa, six countries in
Latin America, and in Yemen

In-class Assignment #3
Chapter 14: CSR (pp. 211-212)
In partners, you will work together to find a MNC that
participates in international CSR activities. Youwill submit a
(maximum) one-page write up on the company and its
international CSR Program.
For example, if you choose Merck. You can provide an
overview of the company and then outline their CSR
program to combat river blindness. Include the website that
you got your information from: http
://www.merck.com/about/featured-stories/mectizan1.html

Please include your names and student numbers at the top

of your assignment. Assignments should be submitted to
the digital dropbox by June 3rd.

For Next Class

Read Chapter 4
Quiz #3 (over Chapter 14) Due June 3rd
- In-class Assignment #3 Due June 3rd
- Group Discussion #2 (Available June 1st to June
7th)