Merchandiser

apparelmerchandisinginvolves the
conceptualization,

development,

In the manufacturing
environment,
procurement
of raw materials,
sourcing

of production, and delivery of apparel

products to either buyer or retailer.
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Fashion Merchandising

Types

EXPORT MERCHANDISING:

In an Export Production House (apparel

industry)
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Fashion Merchandising

Types

In a big manufacturing unit the role of

merchandising may be classified as below

Marketing Fashion
Merchandiser
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Merchandising

Types

Production Merchandiser
Who take care of product
Who
take
care
of
all
Inhouse
developement
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activities

Fashion Merchandising

Types

Sourcing Merchandising

Who take care of procurement

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Fashion Merchandising

Qualities of Merchandiser

Merchandiser should

Think in Analytical Manner

Be
very
particular
about
Be able to speak & write fluently
Merchandising
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Fashion Merchandising

Qualities of Merchandiser

Develop a sense of Curiosity

Be creative
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Fashion Merchandising

Advantages of
Merchandising

Prestige

Good Pay

Relatively rapid advancement

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Fashion Merchandising

Advantages of
Merchandising

Opportunity to work every where

Travel

Self expression
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Fashion Merchandising

Disadvantages of
Merchandising
Hard Work

LimitationsIn

Long hours work

advancement

Pressure

Excessive travel

Competition

Rigidity in training program

Accountability

Anti social Focus

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Role of Merchandiser

Merchandising development based on

To interact with the various

departments
of
manufacturing
unit
buyers objective
To do the costing of Garments.
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To interact with
the Buyer
Fashion Merchandising

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Role of Merchandiser

To send the samples to buyers

Development of lab-dip / desk looms/ Strike-of

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Buying House

Buying house work as intermediateries

the buyer & the vendor

60 -70% world wide buying routes

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Fashion Merchandising

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Buying House
Work

on profit percentages /

commissions / expense coverage

Large buying houses in India

Landmark / Triburg / H & M / Li & Fung

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Fashion Merchandising

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Role of Merchandiser
Bridges

the gap between buyer &

vendor
Analysis of market / vendor / order

processing / QA

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Fashion Merchandising
Wholesale
activities

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Role of Merchandiser

Private brand programmes

Foreign buying

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Fashion Merchandising

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Buyer

A Buyer is a Brand.

For example: GAP, NIKE, Adidas etc are

brands
as wellFashion
as Merchandising
buyers.
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Buyer

All
thesethe
buyers
through
their
under
Headwork
Office
of the

Buyer/Brand.
local office known as Liaison Office

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Further, all Fashion
the
Liaison Offices works
Merchandising

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Role of Merchandiser

To select the vendor for the garment

manufacturing

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To work in Fashion
between
the Head Office
Merchandising

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Role of Merchandiser

Planning of merchandise

Vendor management

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Fashion Merchandising

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Traits of Merchandiser
In

todays high
tech, competitive,

global apparel industry, a merchandiser

must posses a rare blend of traits, skills

and experience.

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Traits of Merchandiser

Merchandiser must be part..

Designer
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Fashion Merchandising

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Traits of Merchandiser

A merchandiser is involved in every

stage of the process from design to

sales they

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Traits of Merchandiser

and also negotiate the price.

even responsible for ensuring that

consignments
are delivered to the
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Fashion Merchandising

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The Life of a Merchandiser

Merchandisers

spend a great deal

evaluating sales from previous time

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Knowledge Base .
Trend

and fashion movement;

Forecast interpretation and range

development

Product development and feasibility

Fabric or leather and other input

appreciation
Fashion Merchandising

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Knowledge Base .

Processing and finishing

Market knowledge; Customer profile

and behavioral change

Fashion Merchandising
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Cost and price;
Quality assurance and

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Knowledge Base .

Delivery procedure; Supply chain and

logistics management;

Government policy, procedures and

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Skill-Sets
Pattern
making

and

measurement

grading, Sample development and sewing

operations

IT tools, Marketing communication

Team
management
coordination,
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Fashion Merchandisingand

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Skill-Sets
Human

resource development,

Managerial and functional skills.

Quality testing, approvals

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