MASLOW VS HERZBERG

NEED HIERARCHY THEORY

Human beings have wants and desires in their life to

influence their own behavior. Only unsatisfied needs
influence the behavior. Satisfied need does not influence.
Since the needs are many in humans life. The needs will
be prioritized by our own. They are arranged in a order
according to the importance, from basic to complex

HERBERG'S TWO FACTOR THEORY

Frederick Herzberg two-factor theory is both intrinsic and

extrinsic motivation. It concludes that certain things in
the organization or workplace result in job satisfaction. If
not, they won't lead to dissatisfaction but no satisfaction
at all.
The factors that motivate people can change over a
period of time but "respect for me as a person" is one of
the best motivating factors at any stages of life.

COMPARE
Meaning
Maslow's theoryis based on the concept of human needs and their satisfaction.
Hertzberg's theoryis based on the use of motivators which include achievement, recognition and
opportunity for growth.

Basis

of Theory

Maslow's theory is based on the hierarchy of human needs. He identified five sets of human
needs (on priority basis) and their satisfaction in motivating employees.
Hertzberg refers to hygiene factors and motivating factors in his theory. Hygiene factors are
dissatisfiers while motivating factors motivate subordinates. Hierarchical arrangement of needs
is
not given.

Nature of Theory

Maslow's theory is rather simple and descriptive. The theory is based long
experience about human needs.
Hertzberg's theory is more prescriptive. It suggests the motivating factors which
can be used effectively. This theory is based on actual information collected
by Hertzberg by interviewing 200 engineers and accountants.

Applicability of Theory

Maslow's theory is most popular and widely cited theory of motivation and has wide
applicability. It is mostly applicable to poor and developing countries where money is
still
a big motivating factor.
Herzberg's theory is an extension of Maslow's theory of motivation. Its applicability is
narrow. It is applicable to rich and developed countries where money is less important
motivating factor.

Descriptive or Prescriptive

Maslow's theory or model is descriptive in nature.

Herzberg's theory or model is prescriptive in
nature.

Motivators

According to Maslow's model, any need can act as motivator

provided it is not
satisfied or relatively less satisfied.
In the dual factor model of Hertzberg, hygiene factors (lower level
needs) do not
act as motivators. Only the higher order needs (achievement,
recognition,
challenging work) act as motivators.

CASE STUDY : GOOGLE INC.

Spends $1 billion annually on training and

education
programs for its employees
GoogleEDU

4-year-old learning and leadership-development

program.

It is formalizing learning at the company in an entirely new

way, relying on data analytics and other measures to ensure it
is teaching employees what they need to know to keep profits
humming.
About a third of its 33,100-strong global workforce going
through the in-house program
NEED : To find a way to make its learning stick
GOAL : To become more exacting about when it offers classes

KEY FEATURES

Uses employee reviews of managers to suggest

courses to managers
Google uses statistics gathered from current and
former employees to recommend certain courses
to managers at different points in their career
Decisions on promotions and raises are often
made by consensus among peers and superiors
A culture where power over subordinates is
derived from one's ideas and powers of
persuasion, not job titles

Offers a special class for new managers and

executives where they are taught how to exert
influence in more subtle ways
Offers specific classes based on an employee's work
area (engineering versus sales) and career stage
(junior developer versus senior manager)
Try to individualize and personalize the learning
experience
Programs on negotiating better salaries, improving
presentation skills, or talking through the reasons why
someone should or shouldn't leave to found a start-up
such programs "engendered a lot of loyalty"
among
Employees ( source :Wall Street Journal)

MOTIVATIONAL TECHNIQUES

Supports innovation and abilities and skills so people

from all over the world can join the organization
based soley on their capabilities
No formal hierarchy, so everyone is at the same
level and is open to speak his/her mind
Uses a system called Innovation Time Off, where the
employees can spend their 20% of their working
time on projects that interests them
The "Googolplex (HQ, California) provides each and
every employee a free access to the corporate
recreation centre
Treat their employee as their own family by provision
for free holidays, sports facilities at work, nursery

HIGHLIGHTS

Quality programs
Clear and transparent performance appraisals
Stress management
Participative Leadership style
Employees plans must be strengthened
New motivational plans must be formulated
Better job satisfaction
All should be treated the same