Professional Documents
Culture Documents
ETHNOSCIENCE
Ethnoscience was based on the critique of traditional fieldwork
To them, traditional ethnography was unscientific and that it
forced Western concepts on the classification of data.
Ethnoscientists attempt to reproduce cultural reality as it was
perceived and lived by members of the society in question.
Bronislaw Malinowski had written that the final goal of
ethnography was to grasp the natives point of view, his
relation to life, to realise his vision of his world
ETHNOSCIENCE
Because no one has direct access to another persons mind, the
cognitive principles and codes drawn by ethnographers were based
on what informants told them.
Thus the new ethnography drew heavily on the techniques of
linguistic analysis.
Jakobson and Troubetzkoy (Prague School of Linguistics) were
interested in the structure of languages, in particular, phonology.
Sapir-Whorf Hypothesis - Both were interested in the relationship
between language and thought. The Sapir-Whorf hypothesis
postulated that language not only provided a means of
communication, but also shaped peoples perception of the world.
COGNITIVE ANTHROPOLOGY
COGNITIVE ANTHROPOLOGY
HANUNO COLOR
CATEGORIES
This research attempts to show
how various ethnographic field
techniques may be combined
profitably in the study of lexical
sets relating to perceptual
categorization.
We will become are of problems
connected with understanding the
local system of color
categorisation because plant
determinations so often depend on
chromatic differences in the
appearance of flowers or
vegetative structures.