Professional Documents
Culture Documents
By,
TEJAS GANDHI
GOURI BOHARA
GIRISH CHOUGULE
AKSHAY GHUGE
AMEYA YEOLE
HARSHAL GUNDETTY
MYOPIA
- SHORT-SIGHTEDNESS
- Inability of a person to see distant objects
clearly
MARKETING MYOPIA
It is the failure to define an organisation`s
purpose in terms of its function from the
customer`s point of view
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EXAMPLES
Railroads limited
themselves to a
particular business
Ignored transportation
business
Population Myth
Production Pressures
SHADOW OF OBSOLESCENCE
Dry cleaning:
Electric utilities:
DANGERS OF R & D
Paying
Marketing shortchanged
Consumer behaviour
MISTAKES AND
MISUNDERSTANDING
Mass Production
MISTAKES AND
MISUNDERSTANDING
Customer Needs
Innovation
CONCLUSION / LEARNINGS
- Companies should be customer oriented rather to be
product oriented.
- An Industry is a customer satisfying process not a
goods producing process.
- Adaptation to the requirement of the market
- Focus on long-term profit objectives
CONCLUSION / LEARNINGS
- It exhorted CEO to re-examine their corporate
vision and redefine their markets
- Attention to be paid to the benefits and
experiences produced by the product than to
specific product offered.
- Don`t lose the sight of Needs,while focussing
on the Wants