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Ma a r
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 Synopsis
 Makro is a joint venture between SHV
Nethrland and house of Habib in Pakistan.
 Makro has opened three outlets in
Pakistan.
 Makro has international contracts with
multinational.
 Target Market

 Small and medium sized retailers, hotels,

restaurants, catering services, and
cafeterias.
 Marketing Strategy
According to Porter Generic strategies
Makro is using focus strategy.

Product:
 Producing in-store brands.
 Providing many products of different
brands under one roof.
 Marketing Strategy
Place:
 Two stores in Karachi & one in Lahore.

Price:
 Low prices as compare to other cash &
carry stores.
 Marketing strategy
Promotion:
 Latte Lounge Bake Shop at both Makro
stores in Karachi.
 Distributing their brochure to their target
market.
 They advertise their own brand in their
stores.
Positioning Strategy

 Maximum products under one roof at

affordable prices.
 Future Plans

 Producingmore in-store products.

 Opening more stores in the coming year.
Makro’s SWOT Analysis
Strengths:
 More shelf space for products to get more facing.
 Skillful sales personals.

Weaknesses:
 Low margin from manufacturer as compare to traditional
channels.
 Insufficient outlets in Pakistan.
Makro’s SWOT analysis
Opportunities:
 People seeking all needed products under
one roof.
 Companies are realizing the importance of
having a presence at the point of purchase.

Threats:
 People
are very usedto with tradational
channels.
 Recommendations

 Expand geographical coverage.

 Maximize margin from manufactureres.
 More focus on end consumers.