Professional Documents
Culture Documents
Overview
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Overview
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Importance of agriculture(1/3)
UNICEF 2006: India has the largest no of malnourished children in the world
(57m/146m)- an index of widespread poverty and deprivation
As per ESCAP Studies, Persistent poverty and widening inequality is the result of
decades of neglect of agriculture, despite it being the mainstay of the poor.
Importance (2/3)
Driver of Economic Growth
Agriculture
Agriculture
(Cereals
(Cereals &
&
Pulses)
Pulses)
Industry
Industry
(Food
(Food
Processing)
Processing)
Services
Services
(Retail)
(Retail)
Consumer
Consumer
Importance (3/3)
Driver of Growth With Equity
Assumption:
Share of
Workforce
Servic
es28
Industry
14
Agriculture
58
Services
57
2.04
Industry
29
2.07
0.24
Agri
14
Share in GDP
Definition
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Defining Agriculture
Crop Cultivation
Forestry
Fishing
Livestock rearing
Horticulture
Ancient India: Indus Valley Civilization- Urban CivilizationAgri was the mainstay of the Economy- Large Granaries.
Structure
Technology
Traditional Farming
Subsistence Farming
Contract Farming
Conventional Farming
Corporate Farming
Organic Farming /
Biodynamic Farming
Present position
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Agricultural products in
India
Source: FAO/RAP,
2007
Company
Area
(acres
)
Description
1.
1700
2.
7500
3.
3500
4300
5000
4000
1200
Dairy Production
2300
Company
Country
Area (ha)
Purpose
1.
Karuturi Agro
Products
Ethiopia
300000
2.
Ruchi Soya
Industries
Ethiopia
152649
Soyabean
3.
KS Oils
Indonesia
130965
Palm plantation
4.
Sterling Group
Argentina
19000
5.
Olam International
Uruguay
63000
6.
Varun International
Madagaskar
232000
7.
133000
Sugarcane
8.
Chadha Agro
Ethiopia
100000
Sugarcane
9.
Vedanta Harvests
Ethiopia
50000
10 Neha International
Zambia
13000
Maize, oilseeds
11 Adani Group
Argentina
23000
A Marginal Farmer in
India
Total Expenditure:
46226.38
PBT:
PAT: 15497.45
Investment: Rs.12,200
Total Returns Expected: Rs.20,800
Labour Input: 5-6 months of work by
month
Amount each of the members would
15635.24
Overview
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
GOVT.
DEMAND
CONDITIONS
FACTOR
CONDITIONS
RELATED &
SUPPORTING
INDUSTRIES
Organic food
12
11
2100
10
9
Billions
8 Old
Stone
7 Age
Modern
Age
Bronze Iron Middle
Age Ages
New Stone Age Age
2000
Future
5
4
1975
1950
2
1
1900
1800
1+ million
700060005000 4000 3000 20001000A.D. A.D. A.D. A.D. A.D. A.D.
years B.C. B.C. B.C. B.C. B.C. B.C. B.C. 1 10002000300040005000
Source: Population Reference Bureau; and United Nations, World Population Projections to 2100
(1998).
Population 2011
Europe
725
746
740
Asia
5284
Africa
4780
4216
2300
America
1444
1051
1216
1068
942
Continents
1000
2000
3000
4000
5000
6000
Millions
Demographic
Indicators
Total
Population(millions
)
Age Distribution
(percent)
0-14 years
15-64 years
65+ years
Median Age
200
0
101
0
200
5
108
9
35.7
59.8
4.5
23
33.3
62.0
4.8
24
29.9
65.0
5.1
25
26.7
67.7
5.6
27
25.0
68.7
6.3
29
24.5
68.3
7.2
30
Opportunities of Indias
urbanization to 2030
590 million people will live in cities, nearly twice the population of the
United States today
Source: The Rise of Indias Consumer Market (May 2007), McKinsey Global
Source: The Rise of Indias Consumer Market (May 2007), McKinsey Global
Source: Xavier Cirera & Edoardo Masset, Income Distribution Trend and
Future Food Demand
Source:
www.iccoa .org
AGRICULTURAL POLICIES
tariff rates
Together, these initiatives led to dramatic leaps in agricultural
AGRICULTURAL POLICIES
AGRICULTURAL POLICIES
However, growth of the sector has actually
POLICY INSTRUMENTS
POLICY INSTRUMENTS
Regulated
Markets
Input Subsidies
Agricultural
Trade Policy
RECENT POLICY
DEVELOPMENTS
PROSPECTS
Factor Conditions
Firm
Firm Structure,
Structure, Strategy
Strategy and
and
Rivalry
Rivalry
Poor Structure and Strategy
No competitive Spirit
Related
Related and
and Support
Support Industries
Industries
Seeds Supplier
Bank Loans
Technology Provider
Fertilizer Company
Processing Companies
PESTEL ANALYSIS
53
POLITICAL
India lives in its villages
- Mahatma Gandhi
ECONOMIC [1/2]
Micro Finance
Introduced by NABARD
Total 547 banks 47 Commercial banks, 158 RRBs, 342
cooperative banks are involved in the operation of Self
Help Group (SHG)- Bank Linkage Program
Enabled nearly 32.9 million people in the country to
access micro finance
facilities
Institutions must provide a wide range of financial
services including
savings and insurance
Role of private sector is crucial
ECONOMIC [2/2]
The first farmer was the first man, and all historic nobility
rests on possession and use of land - Ralph Waldo Emerson
Inflation
The high input prices lead farmers to recourse to more noninstitutional credit, which ultimately leads farmers into a debt trap
SOCIAL
The divine chemistry works in the subsoil Nathaniel Hawthorne
Harassment by moneylenders
Inability to repay debts following crop loss
Literacy rate has increased
Migration to urban areas
Hygienic conditions improved, but not on par with
developed nations
Suicides - 1 in every 10,000 farmers commits a suicide
Measures taken by the govt. have not yielded desired
results
TECHNOLOGICAL
Agricultural
Mechanization
Replacement of traditional
and inefficient machine
implements by improved ones
Outsourcing the Training
4 Farm Machinery Training
and Testing Institutes
17 State Agro Industries
Corp.s
Demo of newly developed
agricultural/horticultural
equipments
Agricultural
Commodities
Exchanges
NCDEX and MCX were
introduced in 2003
Introduced future trading
in Agri Commodities
ENVIRONMENTAL [1/2]
Dependency on
Monsoon
Global Warming
Horticultural crops are more
susceptible to changing
conditions than arable crops
Field vegetables will be
particularly effected by
temperature changes
Water deficits will directly
affect fruit and vegetable
production
Poultry and pigs could be
exposed to higher incidences
of heat stress influencing
productivity
Increase in disease
transmission by faster growth
rates of pathogens in the
ENVIRONMENTAL [2/2]
LEGAL [1/2]
Irrigation
Crop Protection
LEGAL [2/2]
Fertilizers
The fertilizers (Control) Order,
1957, under Clause 111 of the
Essential Commodities Act,
1955 envisaged the statutory
control of the prices of three
major fertilizers
The Fertilizers Movement
Control Order, 1973, in May
1973 under Clause IV of the
Essential Commodities Act,
1955, ensures the equitable
distribution of fertilizers in
various states and stops the
unauthorized inter-state
movement of fertilizers
Brief Case
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Key locations
The major threats for the Indian mango pulp sub- sector include :
The availability of other sources that supply mango pulp of good
quality
Low volume of mangoes available for large pulp processing factories
international market
Mango production in TN
According to Raj (2008), there are 385 fruit processing units in Tamil
Nadu out of which 80% are small industries with an average capacity of
5,5 tons per day and the remaining units are medium scale with an
average capacity of 80 tons per day
Table 2.1: Major export partners of Tamil Nadu for fresh mangoes
and mango pulp.
Source: Domestic & export market intelligence cell
Fresh mangoes
Mango pulp
Bangladesh (58%)
United Arabian
Emirates (18%)
Netherlands (8%)
Kuwait (3%)
Kuwait (7%)
UK (2%)
UK (4%)
Belgium (2%)
Germany (2%)
USA (2%)
Sudan (2%)
Bahrain (1%)
Canada (2%)
7
8
9
10
Spain (1%)
Oman (1%)
Importer
Importer
Wholesaler
Wholesaler
Commissio
Commissio
nn Agent
Agent
Retailer
Retailer
Processor
Processor
ss
Customers
Customers
Retailer
Retailer
Customer
Customer
Exporter
Exporter
Value (Rs/kg)
fresh mango
and mango
pulp
Proportion at Proportion at
the final price the final price
in India %
in Europe in %
Farmer price
11.3
2.32
5.25
8.4
1.74
Wholesaler
selling price
6.73
5.56
1.14
Processor selling
price
9.25
9.5
1.19
Exporter price
26.54
65.14
13.4
Importers selling
price Europe
129
79,42
Regulations
Quality
After processing the mango pulp it is filled into cans, jars or bags of different
materials. Depending on the production process the subsequent storage
period ranges from 12 to 18 months.
However, HACCP has not been followed in the pulp industry in India by the
majority of small exporters
Overview
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
Overview
Justification: Importance of Agriculture
Definition and brief history of Agriculture
Present position of Indian Agriculture in the World
Analysis using Porters Competitive Advantage framework for
Nations
Brief Case : Mango Value Chain
A short video on Indian Corporates in Ethiopia
Summary , Q&A
THANK YOU
75