“SONALIKA - ITL”

Presented by:
Manoj Kumar
81310317021 1
 OBJECTIVE OF THE STUDY
 To study the farmers awareness regarding Sonalika
Tractors in Karnataka.

 To study the different parameters influence the

farmers in purchasing the tractor.

 To study the major market leader among various

market payers

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 SONALIKA

Sonalika is the brand name of the company.

Company name- International Tractors Limited.
Sonalika Tractors is one of the top five tractor
manufacturing companies in India. Its product listing
includes tractors, multi utility vehicle, Engines and various
farm equipments.

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 INTRODUCTION
 SONALIKA was established in 1969
 L.D. Mittal is the Chairperson of Sonalika

 SONALIKA’s group of companies

1. International Tractors Ltd.
2. Sonalika Agro Industries Corporation.
3. International Autotrac Finance Ltd

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 MAKETING STRATEGIES
COMBING -
Combing is the first and foremost activity
to generate enquiries towards the product.

TYPES OF COMBING

 HOT ENQUIRY
 WARM ENQUIRY
 COLD ENQUIRY 5
 HOT ENQUIRY -

In which we include those customers who want to

purchase the product within 30 days.

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 WARM ENQUIRY -

In which we include those customers who want to

purchase our product within 30 to 60 days

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 COLD ENQUIRY-

In which we include those customers who want to

purchase our product within 60 to 90 days or later.

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 DEMO

Demo is a product placement technique. Demo is a

conversion of customer’s mind sets towards the
product. It is very difficult to attract those customers
who are already user of other product. Through the
Demo we try to attract those customers by showing
that our product is the better than other products.

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 ROAD SHOW

Road show is also used to attract the customers towards

the product by showing the features of the product. It
is the another marketing strategy of product
placement.

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 OLD CUSTOMER MEET

Old customers also prove helpful to place the

product in the potential market.

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 MECHANIC & DRIVER MEET

Mechanic & Driver meet also helps us to place our

products in local market.

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 RTO DATA

RTO data also helps us to know the demand of the

product. RTO data gives us segment wise knowledge
where we can easily place our product in the
potential market. RTO data tells us where &
which H.P Tractors is commonly used by the people.
This information is very helpful to us to choose the
division where we want to place our product.

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 FREE SERVICE CAMP

Company also gives free service camps to their

customers in which they solve their customers’
problems.

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 COMPANY FINANCE
COMPANY FINANCE PROCEDURE:

Mostly companies use bank finance but many

companies use various ways to sell their product
through self or bank finance.

 Bank Finance
 L & T Finance

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 LARSEN AND TOUBRO

L&T e-Engineering Solutions (L&T e-ES) is the

Strategic Business Unit of Larsen & Toubro Limited
(L&T) that offers end-to-end design and engineering
solutions to global manufacturers

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 Magma Finance to “ITL”

NEW DELHI: To tap the vast potential of the semi-

urban and rural markets, International Tractors (ITL),
the maker of Sonalika brand, on Friday formed a
joint-venture asset financing company with Kolkata-
based Magma Shrachi Finance to offer customized
finance solutions on its farm equipment.

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MARKET SHARE

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MARKET SHARES OF DIFFERENT
COMPANIES IN INDIA

M&M +P.T.L 33%

TAFE 25%
SONALIKA 12%
ESCORT 8%
JOHN DEERE 7%
EICHER 7%

Remaining 8% are contributed by the other

companies
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 M&M 33%
TAFE 25%
SONALIKA 12%
ESCORT 8%
JOHN DERE 7%
EICHER 7%
OTHERS 8%

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 I.T.L KARNATAKA TEAM
STRUCTURE
AGM

FIELD
ACTIVITY
INCHARGE

AREA AREA AREA AREA

MANAGER MANAGER MANAGER MANAGER

DEALER

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 STATE HEAD / AGM

State head is responsible for all activities in the state

whatever company suffers loses or gains. State head
control all activities in the state and make better effort
to improve the company image in front of their
customers.

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 ACTIVITY OFFICER
In every state Sonalika recruited its field activity
officer under the State Head, activity officer make
control and proper supply of the spare parts in the
state.

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 AREA MANAGER

In every state divide into Four major parts and in every

part there is one area manager appointed to check all
activities performed by the company employees.

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 DEALER
In every region company doesn’t sale its product
through his employees because it is too costly and
company didn’t bear these expenses so every one
company gave its franchise to effective person of the
area who did work for company.

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 SONALIKA Rx

The new Rx Range is another wonder from the house

of Sonalika. The Rx tractor is a perfect amalgamation
of power, low diesel consumption and latest design
which is based on the latest technology and best
features for meeting the requirements of the
customers.

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PARTENERS

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YANMAR,Japan
Investment-12%
Yanmar company limited, Japan joined the company in sept, 2005 as
strategic partner, having 12% equity stake in the company.

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CVCI (Citigroup Venture Capital International)

InvestmentITL-9.5%
InvestmentICML-18%

In June 2005 the Citigroup Venture capital joined the company as

financial partner, having equity stake of 9.5%.

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YANMAR,Japan

Investment-12%
Yanmar company limited, Japan joined the company in sept, 2005 as
strategic partner, having 12% equity stake in the company.

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MG ROVER Group Limited

Entered into technical collaboration agreement with MG ROVER

Group Limited.

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Magma Shrachi Finance

The company entered into the joint venture with Magma Shrachi
Finance limited on 10th august 2007 to incorporate a new company
with 74:26 (Magma-ITL) ratio of equity participation for financing
tractors of manufactured by the company.

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 JM Financial Trustee Pvt Ltd

JM Financial Trustee Pvt Ltd, a company of JM Group joined the

company in Jan, 2007 as Financial Partner with the equity stake of
5%.

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 3i Agri-Vehicels

InvestmentITL-10%
InvestmentICML-10%

3i Agri-Vehicels limited joined the company as financial partner in

March, 2006 with the equity stake of 10%.

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THANKS

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