PRESENTATION ON

KOTAK LIFE INSURANCE

EVOLUTION IN INDIA
 INTRODUCTION
• Life insurance gives an individual’s family the financial
security needed and protects them from uncertainties of
life.

• Different types of Life insurance plans

• Traditional plans – Traditional life insurance plans make sure

that the investments made by the policy holders are not
exposed to equities. They are also called as non-unit
linked insurance plans. Such plans are suited for
customers looking for pure risk protection. These plans
are also suitable for those who are totally risk averse and
want complete safety of their investments.
 CNTD…
• Unit Linked Insurance plans (ULIPs) –ULIPs, as the
name suggests, allows for the investments made by
the policyholders to get exposed to equities. They
may also be called as market linked life insurance
plans. ULIPs are suited for customers who aim for
wealth creation over a long term. The level of equity
exposure can be as per your risk appetite thus
making ULIPs highly flexible.



 WHY KOTAK???
• Kotak Life Insurance (Kotak Mahindra Old
Mutual Life Insurance Ltd.) is one of
India’s leading life insurance companies.
It is joint venture between Kotak
Mahindra Bank Ltd. and Old Mutual Plc,
South Africa, one of the biggest Life
Insurance companies in the world.
Because of the strong investment
Ground of Kotak group Kotak Life
Insurance is able to offer a
comprehensive variety of products and
 VALUES
• Every member of the Kotak Group team is
committed to 5 core values: Integrity,
customer first , boundary Less, Ownership,
and Passion. These values shine forth in all
we do , and have become the keystones of
our success.
 MGT.
• Kotak Life Insurance work as a team and
have a flat management structure. Top
management has many years of experience
which has helped guide the company into a
position of leadership.
• CEO – MR.UDAY KOTAK
 KMOM THE PARTNERSHIP
• KM –
• Access to customer base
• Knowledge of Indian base
• Branch network
• Distribution associates
OM –

• Global perspective
• Training expertise
• Technology
• Systems & processes
• Multi channel mgt.

 KLI – AT GLANCE
• Started operations May 2001
• 209% growth in premium income
(year ending March 2005)
• Presence in 55 cities across the
country
• More than 1,60,000 policies issue
(year ending March 2005)
• More than 7000 Life Advisors ( year
ending March 2005)
• Over 1000 professional employees
(year ending March 2005)
 CNTD….
Ø  44 branches in 31 cities.
Ø  7500 life advisors.
Ø  1000employees of very good quality.
Ø  Ranks 2nd in terms of average premium
per policy.
Ø  Ranks 4th in total advertising awareness.
Ø  First year premium income:
v 2001-02: 7Crores
v 2002-03: 35Crores
v 2003-04: 125Crores
v 2005-06: 373Crores
v 2006-07: 396Crores
v 2007-08: 614Croeres
 VISION
Kotak Life Insurance has a deep rooted
commitment to improve the quality of life of its
customers, employees and stakeholders. We aim
at improving the long term value in our
relationship by continuous innovation and
improvements. We do this by our three-prong
effort which strives to make Kotak Life Insurance
a corporate with values.
 MISSION
• We focus on the needs of our customers
and create confidence, trust and loyalty
by offering a wide range of innovative
insurance solutions.
• Strengthened by our commitment to
professional management, we ensure
the continued growth and advancement
of our employees.
 AWARDS
• 2003
§ Best equity House in India by Euro Money
§ Best Equity House in India by Asia Money
• 2004
§ India’s Best Equity House in India by
Finance Asia
§ Best Equity House in India by Euro Money
§ Best India Equity House by IFR
• 2005
§ Best Broker in India by Finance Asia
§ Best Equity House in India by Euro money
 CNTD..
• 2006
§ Ranked no.1 in six categories in the Annual Euro
money Private Banking Survey Pollfor 2006 for India
§ Best Investment Bank in India by Finance Asia
§ Best Broker In India by Finance Asia
§ Topped the best Mutual Fund House in the NDTV
Business Leadership Awards2006
§ Best Bond Fund Group Over Three Years by Lipper
Fund Awards India
§ Ranked the best debt fund over 5 years by Lipper for
the Kotak Bond Regular Plan
• 2007
§ Most Popular Inventor Relation Website for the
Asia/Pacific Region Conducted by IR Global Rankings
§ Emerged winner in 16 categories in the Euro money
Private Banking Poll2007, including the Best local
Private Bank.
 MARKETING STRATERGIES
Ø Advertising
Ø Merchandising
Ø Corporate Stationery
Ø Tele Marketing is marketing the product through
telephone. The most important aspect of Tele
Marketing is COLD CALLING, HOTCALLING,
and OBJECTION HANDLING.
Ø Cold Calling means Calling to the unknown
telephone number for the first time and that
even without knowing the respondent.
Ø Hot Calling means Calling to already
approached person for the further response.
Ø Objection Handling means to handle the type of
objection that may arise while calling.