MarketResearchofSulphuricAcid

at

Submittedinpartialfulfillmentoftherequirementsof
MasterofBusinessAdministration(MBA)
AmityUniversity,Gurgaon(Manesar)

SubmittedBy:BhuvneshVig
MBA:3rdSemester
EnRoll.No.-A50002214008

AmityBusinessSchool
AmityUniversity
Gurgaon(Manesar)

SESSION20142016

Company Profile
The Jay Shree Chemicals & Fertilisers is the unit of Jay Shree Tea &
Industries Ltd. a B.K. Birla Group Company. It was commissioned in the
year 1961 with facilities for manufacturing Single Super-Phosphate and
Sulphuric Acid (H2SO4). It is a widely held public limited company
incorporated on 17th April 1962. The registered office of the company is
presently located at P.O. Jayshree Dist. Ganjam, Orissa- 761025 and the
corporate
office
of
the
company
is
located
at
31,
ChowringheeRoad,Kolkata-700016
The company is also engaged in the manufacturing of Caustic soda,
Liquid Chlorine and Hydrochloric Acid (HCL) and Sodium hypo chlorite.

Industry Profile
INTRODUCTION
Sulphuric Acid is a very important chemical. It helps to
treat Sulphur deficiency in soils. (40% Indian soil is
Sulphur deficient ).
Chemical Name : Sulphuric Acid
Chemical formula : H2SO4
Properties : Strongly corrosive, dense oily
liquid, often odorless, colourless when pure
SULPHUR (Raw Materials)
Annual Requirement about 30,000 M.T. mainly imported
from various Refineries Oil in Middle East / Russia.
Also purchased from Indian Oil Corporation Ltd.

USE
Production of Single Super phosphate & phosphoric Acid by reaction
with Phosphate Rock.
Production of Ammonium Sulphate Fertiliser.
In Iron & Steel Industry to remove Oxidation, rust and scale from rolled
sheet & billets prior to sale
Manufacture of Alum i.e. Aluminium Sulfate.
In water treatment Plants as regenerating agent.
In Sulphonation Industries to produce detergents.
As Catalyst in petroleum refining.
In lead-acid batteries.
For manufacture of Zinc Sulphate & other Sulphate salts.
As a drying agent in many industries.
In making Nylon and other polymers.
In the manufacture of dyestuffs solutions in paint industry.

Objectives
To study the market research of sulphuric acid.

Research Methodology
RESEARCH DESIGN
It is a exploratory research consisting of quantitative and qualitative factors which I
have used to explore in depth financial aspects of the company.
NATURE OF DATA
Secondary Data.
SOURCES OF DATA COLLECTION
Secondary Data was personally collected from the Organizations internal sources,
official records, annual reports, and the Organizations website.
LIMITATIONS OF THE STUDY
The study duration is short.
The analysis is limited to just four years of data study (from year 2010 to year
2014).
Limited interaction with the concerned heads due to their busy schedule

Analysis & Interpretation

Globally more than 200 million tonnes of sulphuric acid is
consumed on an annual basis and 10 million tonnes alone in
India. Major raw material is sulphur which contributes to more
than 60 percent of the global sulphuric acid output.
Sulphuric Acid demand is directly affected by population growth
and their need for infrastructure.Supply is attributed to increasing
production of sulphur whose 90 percent volume is used for
Sulphuric acid manufacture.
On the demand side, phosphate fertilizer is the main application
which consumes a large part of sulphuric acid.Demand of
sulphuric acid is also from the metal leaching industry, chemical
industry, petroleum refining, and pulp and paper industry.

 Both supply and demand is poised to increase, but

make a more balanced market leading to price stability.
The global annual sulphuric acid production capacity is
estimated to reach 260 million tonnes and 15 million
tonnes in India by 2018 which gives a CAGR of 4.5
percent over next 5 years.
This report analyzes the global sulphuric acid market by
manufacturing process, product type/concentration,
application and geography.

Sales in starting of 2015

Date

Value(%)

07-01-2015

96.6

06-01-2015

96.7

05-01-2015

99.22

04-01-2015

98.02

03-01-2015

98.8

Findings
Market of sulphuric acid is increasing rapidly.

Competition is becoming tough.

Along with Indian market , international market is also

growing

Recommendations
The company should be more focused towards investing
the capital in right manner.
The company should also look upon to there
competitors.

The company should see to its market share as there

share are going down.

THANK YOU