Professional Documents
Culture Documents
Akshaya M (14AC01)
Akshaya
Chandrasekaran(14AC02)
Harish V(14AC13)
Kovendan KP(14AC18)
Nandini S(14AC22)
The Internet
Smart phones offer easy access to the internet through
their service providers, contributing to the growth of
internet users in the country.
50% of internet users in India are mobile only- compared
to 20-25% in developed countries.
Mobile Internet Users
200
180
160
140
120
100
80
60
40
90
%
18
%
21
%
19
%
20
%
Mobile Internet Users
20
0
June'12
June'13
Oct'13
Dec'13
Mar'14(Est)
June'14(Est)
E- Commerce
Buying online has become a trend amongst people today.
Source: Internet World Statistics 2013 and IMAI( Internet and Mobile Association of India.
M Commerce
The ease of access of the internet in mobile phones has given rise to
E Traffic
10.00%
8.00%
Smartphone
6.00%
4.00%
2.00%
0.00%
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Gadget Preference
While
While the
the preference
preference for
for visiting
visiting an
an online
online site
site is
is almost
almost equal
equal
between
between the
the desktop
desktop and
and smart
smart phone,
phone, almost
almost 67%
67% of
of the
the
people
people prefer
prefer aa desktop
desktop for
for aa purchase.
purchase.
Inferences
No. of Purchases
The most purchases
have been made by
people who have visited
least often.
There is a descending
pattern between the
visits and no. of
purchases
1 to 5
10 to 15
5 to 10
More than 15
Inferences
75% of the people
who visit the site 1-5
times a month prefer a
laptop/ desktop for
purchase.
i.e. The people who
make the most
purchases prefer
desktops.
Also,55% of the
people who visit more
than 15 times prefer a
desktop for purchase.
Inferences
Factors influencing the preference of Desktop over Mobile
phones
Finding
0.02
0.02
0.01
Smart Phone Conversion Rate
0.01
Thank you