Submitted By Bijay sharma Pokharel

Executive summary
Marketing plan created by founders to inform

the employees about the companys status

and direction.
Company will increase its distribution and
production.
Will add new product lines
Will introduce online sales and marketing.

Submitted By Bijay sharma Pokharel

Company Description
Founded by young entrepreneur Mahendra

Adhikari two years ago.

The founder has an undergraduate degree in
marketing.
Had a fashion retail shop before.
With the experience of clothing retailing he
established a clothing company.
400 workers working.
20 products manufacturing.
Products for age group of 17 to 30
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Manufactures printed t-shirts with different

slogans and signs.

Sales was doubled last year due to quality.
For men and women both.
Contributing funds from profit to the social
welfare organizations.

Submitted By Bijay sharma Pokharel

Missions and Goals

To be the leading producer of the customized

and printed t-shirts

Be the first choice for outdoor sports lovers.
to design programs for preserving the natural
environment.

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Financial Goals
Obtain financing to expand manufacturing

capabilities, increase distribution, and to

produce more new products.
Increase revenues by at least 50 percent each
year.
Donate at least Rs. 10,00,000 a year to
conservation organizations.

Submitted By Bijay sharma Pokharel

Nonfinancial goals
Introduce two new product linescustomized

logo clothing and trendy t-shirts

Enter new geographic markets, including Far
western and hilly regions
Develop a successful Internet site, while
maintaining strong relationships with retailers.
Develop its own social welfare program aimed
at helping communities raise money to
purchase books and food for orphans.
Submitted By Bijay sharma Pokharel

CORE COMPETENCIES
Offering a high-quality, branded product

whose image is recognizable among

consumers
developing a reputation among retailers as a
reliable manufacturer, delivering the
requested number of products on schedule.
Affordability of the latest fashion among
general people

Submitted By Bijay sharma Pokharel

SWOT Analysis
The SWOT analysis presents a thumbnail sketch
of the companys position in the marketplace.
Witty-8 has built some impressive strengths
while looking forward to new opportunities.
But however the company tries to maintain its
strengths, the several external forces comes
to affect them. The SWOT analysis is
presented as following:

Submitted By Bijay sharma Pokharel

Strengths
The witty-8 company understand the market

and its customers.

Witty-8 has achieved many goals in a short
period
low debt with the potential of great growth.
Works with single raw material supplier,
ensuring maximum quality control.
The company can reach to more new
customers through website
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Weaknesses
Limited cash flow
Works with the single supplier which may be

little risky
the customers may change their taste and
preferences

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Opportunities
The t-shirt trend is growing
If the company creates new designs then the

sales may rise high..

Can reach more through website
Chance to expand all over the country

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Threats
Customers may get tired with the concept, sp

they need to keep it fresh with new ideas.

There are many producers in the market.
The only supplier might stop supplying.

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The Target Market

Customers between 17 to 30
Middle class customers
The colleges, corporate houses, public events,

games, etc.
Expansion of business in all over the country
and to export in near future,

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The Marketing Mix

The marketing mix (4Ps) will be implemented as
follows:

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Production Strategy
T-shirts with different colours
Customized logos and prints
Variations in product line
On demand modifications

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Distribution(Place)
strategy
New internet based distribution and sales
Online booking for the products
New outlets and showrooms will be opened
Quick delivery

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Promotional Strategy
Through internet
Personal mailing
Leaflets and banners
Contests and prizes
Door to door marketing
Telephone marketing

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Pricing Strategy
Price within the budget of targeted customers
The range starts from Rs. 250 to maximum

Rs. 1200
Comparatively low prices then the
competitors expecting high sales.

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Targeted sales in next

two years

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