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INDUSTRY
PRESENTED TO- DR
ABHILASHA
INTRODUCTION
Industry Overview
The Paints & Coatings industry in India has grown at a CAGR of 10.5%
in the period from 200809 to 201415
GDP growth is higher, the paint sector will benefit and vice versa
In the recent past the industrys per capita consumption in India has
been around 4kg which is relatively lower than the developed
countries.
Market Segmentation
MAJOR PLAYERS
Sales Support
Channel sales and Project sales teams are different in some cases
Projects are being executed via channel only except for Berger Paints which takes
projects directly many times
Marketing Support
Market
Decorative paints
Industrial
market
Decorative
Market
Asian
14.5
37.5
Nerolac
42.5
10
Berger
14.2
11.2
Dulux
7.8
7.8
12,000.00
10,000.00
8,000.00
6,000.00
4,000.00
2,000.00
0.00
Q1
Q2
Q3
Q4
ANNUAL RESULT
BERGER PAINTS
4,000.00
3,500.00
3,000.00
2,500.00
2,000.00
1,500.00
1,000.00
500.00
0.00
Q1
Q2
Q3
Q4
ANNUAL RESULT
AKZO NOBEL
3,000.00
2,500.00
Q1
2,000.00
Q2
1,500.00
Q3
Q4
1,000.00
ANNUAL RESULT
500.00
0.00
FY (2014-2015)
FY(2013-2014)
FY (2012- 2013)
FY (2011-2012)
FY (2010-2011)
KANSAI NEROLAC
4,000.00
3,500.00
3,000.00
Q1
2,500.00
Q2
2,000.00
Q3
1,500.00
Q4
1,000.00
ANNUAL RESULT
500.00
0.00
FY (2014-2015)
FY(2013-2014)
FY (2012- 2013)
FY (2011-2012)
FY (2010-2011)
Industry Trends