2014 BigData Analytics Business Partner Case Studies 4-9-14

Linda Stanislawski, Business Partner Ecosystem
Traci McIntyre, SWG Channel Marketing

April 8, 2014
Big Data & Analytics Business

Partner Case Studies
2013 IBM Corporation
By Imperative
By Industry
By Brand
By Country
By Company
size <1000
Acquire, Grow and Retain Customers
Optimize Operations and Reduce Fraud
Adamjee Insurance BP Analytics
Blind Government Lab BP TerraEchos
Ambu BP Kapacity
Aperity BP Fuzzy Logix
Chickasaw Nation Division of Commerce BP Kurt Sal

mon
Discovery Health BP BITanium
Blind Bank in China BP Yucheng Technologies LTD
GEWOFAG BP Fritz & Maczoil
Blind US Communications carrier BP ComScore

Blind US Communications carrier BP GenerationE
C Spire Wireless BP Aixiom
Multivac BP Fritz & Maczoil, MM

Security First Insurance BP Integritie
Temenos Group AG
Camden Council
Cincinnati Zoo & Botanical Garden BP BrightStar
Waterbury Public Schools
Comercial Mexicana BP Appliance Technologies
Improve IT economics
DLI Market Intelligence BP Kapacity

eircom BP Presidion
Luxottica BP Aginity
Point Defiance Zoo & Aquarium BP BrightStar
Trident Marketing BP Fuzzy Logix
Link Institut
YaData Solutions
Troy Corporation
Blind Energy Company BP Sharpe Engineering, Wise

Men Consultants
Blind mobile communications BP Bright Oceans Corp
Blind mobile communications BP ComScore
Blind mobile communications BP GenE
Blind Transportation BP Nippon
BP Premier Healthcare
Comercial Mexicana BP Appliance Technologies
CSX Corporation BP Estuate
Oberbank - Pitagora
Transform financial management processes

ATK ProRes Group
Blind Banking BP Yucheng Technologies
Chickasaw Nation Division of Commerce Kurt Salmon
Lallemand BP Globalsuit
Open Universities Australia BP Certus Solutions

Queensland Catholic Education Commission - Bistech
Seattle Childrens Hospital BP BrightLight
State University of New York at Buffalo Revolution Ana
lytcs
Tele Ticket Service BP Numius
McKinely Childrens Center
Priceline.com
By Imperative
By Industry
By Brand
By Country
Manage Risk
Create new business models
Blind Bank in China, BP Yucheng Technologies
Bernard Chaus BP SKY I.T. Group
Blind Energy Global, BP ESRI
DLI Market Inteligence BP kapacity
DNB, BP Capgemini
Equifax Canada (MM) BP KPI
Temenos Group AG
Guarantee Fund- Musala Soft
ATVR BP Advania
Company size midmarket (less then 1000

employees)
By Company
size <1000
Hamilton County Department of Education - BP Decis

ionEd Group
Gwinett County Public Schools BP Emtec
Link Institut
ATVR BP Advania
beyerdynamic BP Infomotion
Open Universities Australia BP Certus
Queensland Catholic Education Comm BP Bistech
Camden Council
By Imperative
By Industry
By Brand
By Country
By Company
size <1000
Aerospace & Defense
Energy & Utility
ATK ProRes Group
Blind Energy Global, BP ESRI
Banking
Blind Energy Company BP Sharpe Engineering, Wise

Men Consultants

Oberbank - Pitagora
Entertainment
Computer Services
Financial
Temenos Group AG
DNB, BP Capgemini
Education
Hamilton County Department of Education - BP Decis
ionEd Group
State University of New York at Buffalo Revolution Ana
lytcs
Government
Blind Transportation BP Nippon
Camden Council
Healthcare
Electronics
Ambu BP Kapacity
By Imperative
By Industry
By Brand
By Country
Insurance
Retail
ATVR BP Advania
Luxottica BP Aginity
By Company
size <1000
Life Sciences
DLI Market Intelligence BP Kapacity
Telcommunications
Manufacturing

eircom BP Presidion
Transportation
Media & Entertainment

Chickasaw Nation Division of Commerce BP Kurt Sal
mon
Priceline.com
Chemical & Petroleum

Troy Corporation
Cross Industries
Link Institut
Professional Svs
YaData Solutions
GEWOFAG BP Frits & Maczoil
By Imperative
By Industry
By Brand
By Country
By Company
size <1000
China IOT
North America IOT
ATK ProRes Group
Europe IOT
Blind Energy Company BP Sharpe Engineering, Wise Men Consultants
Ambu BP Kapacity
ATVR BP Advania
DLI Market Inteligence BP kapacity
Chickasaw Nation Division of Commerce BP Kurt Salmon
DNB, BP Capgemini
eircom BP Presidion
GEWOFAG BP Frits & Maczoil
Go Voyages BP Musala Soft
Hamilton County Department of Education - BP DecisionEd Group
Oberbank - Pitagora
Temenos Group AG
Link Institut
State University of New York at Buffalo Revolution Analytcs
Camden Council
Growth Market
YaData Solutions
Troy Corporation
Priceline.com
South Africa
List of Business Partners to work with in 2014 for new case studies
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DataClarity - Q3 - 2014
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look for case studies
Adamjee Insurance Co. Ltd.

Developing a 360 degree view of customers and operations
Overview
Wanted an advanced, automated solution to provide
a wide range of analytical and reporting capabilities
Solution Overview
IBM Business Partner, Analytics Pvt. Ltd., helped
implement and support the IBM solution
Business Benefits
Provides in-depth analysis of customers and policies
across several dimensions, giving agents targeted
up-selling and cross-selling opportunities
Tracks late premium payments more precisely,
improving the accuracy of losses recorded on the
insurers balance sheet
Improves data quality across the company, identifying
and rectifying issues with incorrect, missing or
mismatched information
8
The insurer now easily

identifies data errors,
mismatched payments with
policies and possible
fraudulent activity indicators,
allowing it to take quick,
decisive action to improve
performance.
Ambu
New insights to understand customers and make better decisions
Overview
Create innovative healthcare solutions
Launch products effectively and understand their
impact on sales, supply chain and overall
financial opportunity.
Solution Overview
IBM Business Partner, kapacity, provided the
consultants to implement and support the Big
Data & Analytics Solution.
. Business Benefits
Provides deep analysis of the performance of
products and sales teams in different territories.
Make more informed decisions about up-selling,
cross-selling, and marketing new products.
Replaces laborious spreadsheet-based reporting
processes with automated daily reports
9
" The professionalism and

flexibility of Kapacitys
consultants helped us move
to our new analytics
landscape in a smooth
process with no major
issues. They provided
specialist resources for
every aspect of the project
--Nicolas Fontan, Ambu
Aperity
Uses Big Data & Analytics to improve inventory management
Overview
Improve accuracy and inventory management
Forecast future sales, especially in a turbulent
economic climate. Merchandising and operational
decisions are based largely on intuition.
Solution Overview
IBM Business Partner, Fuzzy Logix, extended
the Big Data & Analytics Solution with indatabase analytics.
. Business Benefits
Increased query response time to 20 seconds or
less and can run complex analyses, with very
little system maintenance.
"Aperity gave us a formalized

fact based, strategic approach
to sales and distributor
management where we were
able to finally deliver a single
version of the truth throughout
our organization."
- Fortune 100 CPG Company
Accurately forecasts on more than 500,000

stores in minutes.
10
ATK
Transforming financial processes with Business Analytics
Overview
Complex processes to set budgets and forecast
profitability for a diverse set of business units, each
with its own highly specialized business model
Solution Overview
IBM Business Partner, ProRes Group, provided
consultancy to help the in-house team develop,
implement and support the IBM solution.
Business Benefits
Ensures consistency while maintaining enough
flexibility to support different business models
Provides greater control of financial information,
helping to meet regulatory compliance
requirements
Reduced manual updating work by up to two
days per month in areas such as contract
profitability forecasting
11
Our business analytics

platform is now an integral
part of our business... The
more we deliver to the
business, the greater its
demand for analytics
becomes, so well continue to
work with IBM and ProRes to
develop new ways to
measure performance and
enhance efficiency."
-Mike Varecka, ATK
ATVR
Building an analytics driven culture
Overview
Reduce cost and complexity of metrics analysis
process, and obtain deeper business insights to
improve profitability and service quality
The maintenance of spreadsheets had become a
significant pain point as the range and complexity of
metrics began to intensify
Solution Overview
IBM Business Partner, Advania, implemented the
solution, improved the effectiveness of the reporting
and set up a new analytics platform
Business Benefits
Reduced warehouse personnel costs by 29%
Cut store personnel costs by 10%
Created a weighted rating system for each store,
incentivizing store managers to meet corporate
objectives
12
Metrics are about dynamics,

reactions and agility. With
Cognos, weve gained an
effective means to deploy the
insights our managers need
to rapidly effect positive
changes throughout the
organization."
-Sveinn Arnason,
ATVR
Large commercial bank in China

Uses Big Data & Analytics to anticipate outcomes and make better decisions
Overview
Target the most profitable customers with speed
and accuracy
Analyze hundreds of key performance indicators
such as revenue, cash flow and credit obligations
to predict customer needs and target profitable
customers.
Solution Overview
IBM Business Partner, Yucheng Technologies
Limited implemented a Big Data & Analytics
solution that is fast, processes efficient
transactions and online data analysis.
. Business Benefits
Anticipates a 150 percent increase in high-value
business customers
Expects to increase its average gross profit rate
by 2 percent, with a 105 percent to 200 percent
increase in total revenue
Gains the ability to analyze loan applicants more
accurately to spot risk and assess loan values
13
A large commercial bank uses

a powerful data integration and
analysis solution to identify
trends and predict product
needs among its business
customers, locking in high
returns on the most profitable
customers.
Bernard Chaus
Using analytics to make smart and timely business decisions
Overview
Needed to improve visibility into sales for a large
collection of brands and products sold in a wide
range of retail stores
Looking for a new and efficient way to collect
data in various formats, analyze it and provide
insightful information to employees to improve
short- and long-term decision making
Solution Overview
IBM Business Partner, Sky I.T. Group, deployed
the SKYPAD solution to collect, analyze and
display retail sales information.
The sheer fact that we have

IBM hardware and software
with SKYPAD has given us
the analytics capabilities to
gain a big advantage over our
competitors."
-Henry Thervil,
Bernard Chaus
Business Benefits
Improved sales and reduced retail markdowns by
nearly 30%
Improved collaboration with retailers and
increased efficiency in its trend analysis
14
beyerdynamic
Increasing sales success and growth rates
Overview
Saw great opportunities for increasing profitability
and driving growth by targeting global sales more
precisely
Solution Overview
IBM Business Partner, Infomotion, helped
beyerdynamic make a confident decision and
implement the solution
Business Benefits
The solution makes the companys sales teams
more productive, and enables them to measure
their success
Provides daily insights on market trends and
demand levels, and uses this insight to expand
the strategic vision for sales management
15
The systems analysis and

intelligence capabilities are
impressive. This reveals the
areas where cross-selling
potential exists."
-Wolfram Lpple,
beyerdynamic
Cincinnati Zoo
Transforms customer experience and increases profits with Big Data & Analytics
Overview
Increase revenues and attendance by improving
the customer experience
Increase overall attendance, prompting at least
50,000 new "visits through enhanced marketing.
Solution Overview
IBM Business Partner, BrightStar, teamed with
IBM to implement the Big Data & Analytics
Solution.
. Business Benefits
Saves the Zoo $100K+ per year by identifying
less effective promotions and discounts, allowing
resources to be redeployed to more productive
initiatives.
16
You need to start from the

business end and use
technology to solve the
problems, instead of putting a
technical capability in place
and then deciding what to do
with it.
John Lucas, Director of
Operation
C Spire Wireless
Reduce churn and increase sales with Big Data & Analytics
Overview
Connect more closely with customers
Understand customers as individuals and put the
information into the hands of front-line employees
to make better decisions.
Solution Overview
IBM Business Partner, Acxiom, was instrumental
in crystallizing the vision of how Big Data &
Analytics could deliver better decisions.
. Business Benefits
Analyzed past feedback and preferences from
customers, and applied predictive modeling
techniques to identify retention risks and sales
opportunities driving the companys mission to
make each customer experience personal.
17
"We are already seeing the

positive effects on our bottom
line, with the effectiveness of
our retention campaigns
increasing by 50 percent over
three months, and sales of
certain accessories
increasing by 270 percent.
- Justin Croft, Spire Wireless
Camden Council
Preventing identity fraud
Overview
Cut costs while maintaining service levels
Uniting previously siloed information and gaining
a 360-degree view of how residents engage with
services.
Solution Overview
IBM Business Partner, entity Group,
implemented the Big Data & Analytics solution
within just three months.
Business Benefits
The original proof of concept identified that
preventing a single case of tenancy fraud would
realise 216k of savings per annum.
18
IBM InfoSphere Master Data

Management has laid a sound
foundation for analytical
decision-making at both
tactical and strategic levels
helping us become more
proactive in meeting the
needs of our residents, and
delivering significant ongoing
cost savings.
--John Jackson, CIO & Digital
Strategy Lead, London
Borough of Camden
Chickasaw Nation Division of Commerce

Putting the ability to run the business in the hands of the business users
Overview
Experiencing year over year growth of 20%
Saw opportunity to maintain success by embedding
performance management into all operations
Challenge was to find a platform capable of
capturing data from across the business and
turning it into actionable insight
Solution Overview
IBM Business Partner, Kurt Salmon,
recommended and helped build a solution that will
evolve and keep pace with the rapidly changing
needs of its business
Business Benefits
Reduces budget prep work by 50%
Extends the planning horizon to 24 months
Accelerates monthly financial reporting cycles by
50%
19
"By spreading analytics to the

operational side of the
business, we would gain a
better understanding of how
the patrons of our hotels and
casinos behave, what the
costs are, and where the
opportunities for increasing
profits can be found.
- Patrick Neeley, Chickasaw
Nation Division of Commerce
Comercial Mexicana
Analyzes data to increase customer insight and better target campaigns

Overview
Improve accuracy and response to marketing
campaigns
target individual customers with special
promotions and services to encourage more
spending.
Solution Overview
IBM Business Partner, Appliance technologies,
implemented a Big Data & Analytics Platform for
real-time analysis, the retailer can find out what
makes customers tick: what they buy, why they
buy it
. Business Benefits
Improved query response times by as much as
99 percent
Reduced costs by 50 percent
Gained the ability to upload 14 million records per
day in just 30 minutes
20
Loyalty programs can be a

powerful source of information
about customer preferences
but only if the data can be
analyzed quickly and
thoroughly to uncover hidden
insights."
- Flor Argumedo, Comercial
Mexicana
Leading mobile communications provider in China

Uses Big Data & Analytics to predict and shape better outcomes
Overview
Gain new insights by expanding existing
infrastructure
With more than 50 million subscribers and 69,000
base stations, this mobile communications
provider needs to detect and fix signal problems.
Solution Overview
IBM Business Partner, Bright Oceans
Corporation implemented a Big Data & Analytics
solution to collect data across the network in
near-real time, used multidimensional analytics to
detect patterns that could lead to signal failure.
Business Benefits
100% increase in data-processing capacity,
expanded subscriber base and reduced customer
churn by delivering higher service quality and
better responsiveness.
21
Too often communications
providers think in terms of

overall network performance and
are satisfied with 90 percent
availability. But the real
challenge is to understand
performance in terms of the
customer experience, including
dropped calls, geographic
coverage and download
speeds.
US communications provider
Uses Big Data & Analytics to improve retention and customer satisfaction
Overview
Improve customer loyalty and retention
Consolidate tens of thousands of network metrics
and analyze them in near-real time to identify and
prioritize threats in their early stages.
Solution Overview
IBM Business Partner, GenE implemented a
predictive fault-detection system using IBM Big
Data & Analytics to analyze and correlate 80,000
network metrics.
. Business Benefits
Saved USD300,000 in annual engineering labor
costs due to automated threshold monitoring and
improved customer satisfaction through a
reduction in unplanned network outages due to
early detection and resolution.
22
Our ability to detect and

proactively address network
issues before they affect our
customers helps strengthen their
satisfaction and loyalty, which is
a key foundation of our
business.
Senior manager, network
operations center
US communications provider
Analyzes unprecedented volumes of data, detects fraud & transforms operations
Overview
Improve customer loyalty and retention
Nearly 55 million customers generated millions of
data events per second. The data must be
analyzed in real-time to reduce fraud, maximize
operations and reduce costs.
Solution Overview
IBM Business Partner, ComScore and IBM
implemented a revolutionary Big Data & Analytics
platform to collect, aggregate and analyze nearreal-time network, billing, customer behavior,
usage and device data.
The solution is revolutionary.

With a single platform, virtually
the entire organization gains
the IT, network, operations,
customer care and marketing
departments.
. Business Benefits
90% increase in network data capacity
Proactive call center will potentially save millions
in operational costs
23
CSX Corporation
Transforming IT infrastructure to meet the demands of their business
Overview
Continued data growth was degrading application
performance and increasing cost and capacity
requirements for development and testing.
Solution Overview
IBM Business Partner, Estuate, implemented a
solution to improve application testing, protect
sensitive data and manage data growth across
both mainframe and distributed platforms.
Business Benefits
Project significant savings over next three years
Reduction in upgrade costs due to more
manageable database sizes
Faster delivery of application enhancements
24
The opportunity for savings

is significant. One of the
biggest challenges is getting
the word out to the many
teams that can benefit from
test data management and
archiving capabilities
because their participation is
key."
-Patrick Christofferson,
CSX Corporation
Discovery Health
Predictive models improve services for health plan members to eliminate fraud
Overview
Optimize operations to reduce fraud and
transform healthcare
Predict members future medical procedures to
adjust healthcare plans
Indentify fraudulent claims faster to lower
operational costs
Solution Overview
The company deployed advanced analytics
technology from IBM Business Partner
BITanium built on an IBM PureData System
for Analytics appliance, to pinpoint fraudulent
activity and outperform in Healthcare.
We now have the tools we

need to identify even the tiniest
anomalies and trace suspicious
transactions back to their
source... There is no way we
could have obtained these
results with our old analytics
landscape.
Estiaan Steenberg , Actuary,
Discovery Health
Business Benefits
Using analytics Discovery Health recovered over
R250 million in fraudulent claims in 2012.
25
DLI Market Intelligence

Delivers deep insights into sales performance
Overview
Need tight focus on sales and marketing to protect
revenues and profits
Provide its clients in the Danish pharmaceutical
industry with the deep sales insights they needed
to migrate away from declining traditional revenue
streams
Solution Overview
DLIMI and IBM Business Partner, kapacity,
worked together to develop Pharmaview a SaaS
analytics solution for the Danish pharmaceutical
industry.
. Business Benefits
Delivers deep insights into product sales, from a
national overview down to the level of individual
pharmacies.
Enables clients to develop more effective
marketing and sales strategies.
26
We have built a new platform

which has added a great deal
of value to our business.
Using Pharmaview, we can
help our clients to get the
deep sales insights they need
to thrive in the Danish
pharmaceutical market."
-Martin Jordt Andersen,
DLI Market Intelligence
DNB ASA
Reduces time and cost to support new financial regulations
Overview
Move from a silo-driven business and IT culture to
an integrated organization. Centralize management
of both reference and master data.
Solution Overview
IBM Business Partner, Capgemini, supported the
banks functional requirements, including
reference data mapping and workflow creation.
Business Benefits
Reduces time and cost to support new financial
regulations
Improves efficiency in updating, distributing and
managing reference data
Reduces risk in implementing a master data
management initiative
27
We could not have

met the new Industry
Sector Classification
requirements in the same
timeframe, and the cost
and risk would have been
much greater without
IBMs reference data
management solution.
Tron Jnmyr,
DNB AS
eircom
Understanding the factors behind customer churn
Overview
This telecommunications service provider wanted to
reduce the business risk of customers switching to its
competitors networks by understanding the factors
predicting churn
Solution Overview
IBM Business Partner, Presidion, implemented
predictive analytics software enabling it to
identify which customers were most likely to
switch, and why
Business Benefits
Reduces the time required to process data by
75% through automation
Reduced customer churn by about 6%
28
Because there is now a

consistent approach to
analytics across the
business, its easy for our
analysts in different
departments to collaborate
enhancing our
understanding of the factors
behind churn.
Anthony ONeill,
eircom
US Energy & Utility Company

Uses Big Data & Analytics to predict and prevent power outages
Overview
Analyze big data generated by the Smart Grid
Quickly respond to outage situations before they
occur and dispatch crews to the right place at the
right time.
Solution Overview
IBM Business Partner, Sharpe Engineering Inc.
and Wise Men Consultants implemented a Big
Data & Analytics proof of concept to correlate
streaming data from cell relays with data at rest,
such as equipment location and connectivity
models.
. Business Benefits
Expected to improve prediction and prevention of
operational issues
Anticipated to support real-time automation with
the ability to process logic, identify conditions and
interface with other systems
29
Smart grids require a different

way of looking at data. This
prototype shows that it is
possible to detect minute
changes in a constant stream
of operational data and
understandin near-real time
what those changes mean to
the grid as a whole.
Global Energy Company

Uses Big Data & Analytics to protect marine environments from drilling
Overview
Monitor, predict and mitigate risk of oil spills
Process and analyze large amounts of live
physical, biological and chemical data generated
by sensors and cameras attached around an
offshore installation.
Solution Overview
IBM Business Partner, Environmental Systems
Research Institute, Inc. implemented a Big Data
& Analytics Solution to detect and respond to
operational events surrounding offshore
installations.
. Business Benefits
Raises the likelihood of gaining regulatory
approval for exploration and production
Increases the companys ability to achieve its
target of zero harmful discharges
30
By performing flexible
environmental monitoring
aligned with day-to-day
operations, the company will
be better prepared to meet the
environmental challenges of its
business, will further
strengthen its capacity to
operate prudently, and will
improve its access to new
opportunities.
Equifax Canada
Big Data & Analytics used to develop credit risk scores and new services
Overview
Grow the business using new perspectives
gained from exploiting Big Data & Analytics
Create new offerings by modeling vast
quantities of customer data gathered by its
banking, utilities and communications
customers.
Solution Overview
IBM Business Partner, Knowledge Providers
Inc implemented a Big Data & Analytics
solution to predict when customers will most
likely move.
Business Benefits
The movers model built by Equifax Canada
enabled one of the Big Five banks in Canada
to save an estimated CAD2.5 million annually.
31
If banks, insurers and utilities

can predict when customers are
likely to move, they can offer
them compelling reasons to stay
with them, boosting customer
loyalty and retention rates and
increasing the ROI for marketing
campaigns.
Director of Modeling and
Analytics
GEWOFAG
Improves customer service and lowers operational costs
Overview
Replace existing IT infrastructure to lower
operational and investment costs
Implemented an integrated offering, including the
hardware, software and services from a single
source.
Solution Overview
IBM Business Partner, Fritz & Maczoil, provided
the planning, migration and ongoing technical
support of the Big Data & Analytics Solution.
. Business Benefits
Reduces the database size by 53%
Reduced the number of physical servers by 80%
Accelerates batch jobs from 10 hours to 10
minutes, 98% performance gain
32
"The migration from Oracle

databases to IBM DB2 was
easy. It was managed
professionally and
completed without any
issues.
Dr. Matthias Meinecke,
Head of SAP B
Government Lab
Indentify potential security threats using Big Data & Analytics
Overview
Reduce the cost and improve quality of energy
Detect, track and respond to potential threats of
the energy infrastructure in North America
Solution Overview
IBM Business Partner, TerraEchos, implemented
a Big Data & Analytics Platform for a North
America Government lab to securely test new
energy sources.
. Business Benefits
Reduced intrusion alert time to within
microseconds or milliseconds of an occurrence
Decreased the need to deploy large numbers of
security personnel to physically monitor the
premises
Saved costs associated with data storage
33
Protecting the countrys critical

energy sources and
infrastructures is a matter of
national security. With this
solution, the countrys efforts to
provide future generations with
reliable energy solutions are
safe from attacks and threats.
Lab spokesperson
Guarantee Fund
Uses Big Data & Analytics to dramatically reduce insurance fraud
Overview
Manage automotive insurance online to eliminate
duplication and reduce fraud
25% of all motor insurance policies were duplicates or
false
Solution Overview
IBM Business Partner, Musala Soft Ltd., helped
deliver a data warehouse solution to interact with huge
databases and deliver super-fast customer responses
Business Benefits
Enabled faster and more accurate decisions regarding
risk and pricing.
Expected to reduce duplication of records to virtually
zero percent by 2013.
Reduced the number of drivers violating the mandatory
insurance coverage law by 12 percent.
34
The new solution will enable

the Bulgarian motor industry
to optimize performance,
mitigate risk and better
control costs.
-- Borislav Mihaylov, CEO,
Insurance Guarantee Fund
Bulgaria
Gwinett County Public Schools

Gains award winning insight into school performance
Overview
Better insight into school performance
Benchmark performance figures against other
high-performing large school districts nationally.
Solution Overview
IBM Business Partner, Emtec, provided the
planning, implementation and ongoing technical
support of the Big Data & Analytics Solution.
. Business Benefits
Enables fair comparisons between schools with
radically different student populations
Identifies students who are statistically likely to
fail or drop out
Measures the effect of remedial actions taken by
teachers
35
We wanted an improved
ability to identify where there is
room for improvement, and we
needed a common tool and
baseline for understanding the
business. All of this stemmed
from our vision of becoming a
system of world-class
schools.
Colin Martin, Gwinnett
County Public Schools (GCPS)
Hamilton County Department of Education

Finds the secret to student success by changing behavior using innovation
Overview
Enhance student behavior, performance and
attendance
Manage data for 42,000 students and 2,800
teachers means processing up to five million
records per day.
Solution Overview
IBM Business Partner, DecisionEd Group,
integrated the existing environment with the Big
Data & Analytics Solution.
. Business Benefits
Produces year-over-year improvements in
behavior and attendance.
Cuts manual workload by up to 25 hours per
report, helping boost productivity for users as well
as HCDE employees.
Replaced cumbersome quarterly reports with
daily updates and provides near real-time mobile
access
36
Offering users such as

teachers and social workers
information on demand is a
real game-changer.. equipping
them to make better
decisions.
Dr Kirk Kelly, HCDE
Lallemand
Transforming financial processes and gaining faster insight into global margins
Overview
With multiple lines of business and different operational
units around the world, Lallemand was struggling to get an
accurate and timely view of business performance and
budgets.
Generate more consistent reports at higher speed and
with less effort and accelerate the creation of sales
and expense budgets
Solution Overview
IBM Business Partner, Globalsult, built the central
data warehouse, oversaw the deployment of the
software and provided training and skills-transfer to
the in-house team at Lallemand.
Business Benefits
A single version of the truth, with all important data
held in a single place.
Faster financial closing at the end of each month.
37
We estimate that our 200

sales managers are each
saving around three or four
days each month that were
previously spent gathering
and manipulating data for
analysis. That means more
time spent actually analyzing
the data and making
decisions."
-Dominique Courchesne,
Lallemand
Link Institut
Creates new business models using facial recognition
Overview
Improves advertising effectiveness using facial
micro-expressions and eye movements
Gain unprecedented accuracy into which
customers are most likely to buy which products.
Solution Overview
IBM Business Partner, nViso, proprietary 3D
facial imaging Big Data & Analytics Solution
delivered as a SaaS.
The convergence of Big

Data & Analytics
delivered in a Software
as a Service cloud
solution enabled
marketers to make
better decisions, faster.
. Business Benefits
Delivers test results up to 90 percent faster
Increases accuracy of marketing campaigns
measuring human response
38
Luxottica
Personalized campaigns predict behavior and drive revenue
Overview
Untapped customer intelligence
Luxottica needed to analyze data from over
100 million customers to increase marketing
effectiveness.
Solution Overview
The company deployed advanced analytics
technology from IBM Business Partner
Aginity LLC, built on an IBM PureData
System for Analytics appliance, to create
a 360-degree view of customers.
Business Benefits
By identifying the highest-value customers
and creating individualized marketing
campaigns, Luxottica anticipates a
10% boost in marketing effectiveness.
39
"With the Customer
Intelligence Appliance and

PureData System for Analytics
platform, Luxottica is
improving marketing initiatives
from campaign to campaign."
-Ted Westerheide, Chief
Architect
Aginity LLC
McKinley Childrens Center

Delivering the right Childrens services with Big Data & Analytics
Overview
Uncovering patterns that were previously difficult
to see
implement preventative measures and improve
outcomes
Solution Overview
IBM Business Partner, Data41, launched a big
data and analytics initiative that helps the staff
identify which combination of services will lead to
the best outcome for each child.
. Business Benefits
Ultimately, this work will lead

to better outcomes and help us
ensure that each child gets the
services he or she needs to
become a successful citizen.
Anil Vadaparty, Chief
Administrative Officer,
McKinley Childrens Center
99 percent reduction in data collection and

reporting time
Quickly identify trends in serious incidents so that
appropriate services can be offered
40
Multivac
Optimizes operations and reduces total cost of ownership by 40%
Overview
Lower operational costs and improve margins
Transform legacy applications to reduce costs
and improve service levels.
Solution Overview
IBM Business Partner, Fritz & Maczoil, delivered
the migration, implementation and ongoing
technical support of the Big Data & Analytics
Solution.
"IBM technology continues

to offer excellent
performance, plus
enhanced features and
functionality, at lower TCO."
- Jrgen Dauner, Multivac
GmbH & Co. KG
. Business Benefits
Delivered long-term total cost of ownership
savings of 40 percent.
Introduced highly reliable, secure backup
infrastructure.
41
Oberbank
Improves business results with faster analysis
Overview
With the growth of its IT environment, Oberbank
wanted to implement a new reporting solution to
replace a system that had been in use for decades
Solution Overview
IBM Business Partner, Pitagora, discussed
several important solution areas individually with
Oberbank and then implemented the new system
Business Benefits
Improved user satisfaction with clear reports
Enabled timely reporting, supporting faster
analysis and more efficient work
42
"State-of-the-art and up-todate reporting is an

absolute must in todays
business environment. We
are following a cutting-edge
trend by using IBM
solutions, which provide us
with substantial
advantages."
- Wolfgang Casper,
Oberbank
Open Universities Australia

Gain new student insights to make better business decisions
Overview
Scalable solution for competitive advantage
Answer queries about students, courses, and
business channels on the spot.
Solution Overview
IBM Business Partner, Certus Solutions, defined
the requirements for the initial solution, deployed
the first stage using a standard system
development lifecycle to closely met OUAs
business needs.
. Business Benefits
Produces reports in minutes, not weeks.
Makes hourly data available to the sales call
centre.
Helps to provide competitive advantage and
mitigate risk.
43
"..we are seeing users across

the organization taking a
more informed, evidencebased approach to decisionmaking, which is helping us
design new education
products, enter new markets,
and focus on continued
growth.
- Nigel Sagolj, Open
Universities Australia
Point Defiance Zoo & Aquarium

Making the right decisions whatever the weather
Overview
Optimize operational efficiency and enhance the
customer experience
Combine real-time weather data with ticket sales
and attendance information to help forecast
visitor numbers much more accurately
Solution Overview
IBM Business Partner, BrightStar, implemented
the Big Data & Analytics solution but won this
business based on their work with the Cincinnati
Zoo.
. Business Benefits
Optimize customer service and operational
efficiency
On-line ticketing has doubled daily ticket sales
Improve accuracy and response to marketing
campaigns
44
BrightStar really opened our

eyes to the possibilities ...
We realized that analytics
could do more than just give us
the answers to our immediate
questions about ticket sales
and attendance: it could
potentially transform the way
we managed almost every
aspect of the
Zoos operations
Donna Powell, PDZA
Premier Healthcare
Increase data accessibility to save lives and reduce costs
Overview
Improve the cost and quality of health care
to over 2,600 U.S. Hospitals and 84,000 plus
healthcare sites
Solution Overview
IBM Business Partner, Premier Healthcare,
implemented a Big Data & Analytics Platform with
a joint payer-provider-supply chain data model,
delivered on-site or SaaS to create a network of
innovation and asset sharing.
. Business Benefits
157 participating hospitals saved an estimated
24,800 lives
Reduced healthcare spending by $USD 2.85
billion
45
Premier Healthcare Alliance

has benefited from PureData
System for Analytics in four
ways. Its simpler
administration, faster query
response time, faster load
times, as well as in-database
analytics.
-Todd Wilkes Premier
Healthcare Alliance
Priceline.com
IBM database archiving solution for big data
Overview
Projected an increase of 100 - 200% data growth annually in an
environment that supports all financial transactions
Left unchecked, this data growth would slow application
performance and threaten service level agreements
Solution Overview
IBM Business Partner, Estuate, helped implement a solution to
manage this data growth efficiently and maintain high application
performanceall while giving business users seamless access to
archived data as needed
Business Benefits
7.2 TB disk savings estimated by end of 2014
100 percent data access for information governance while
reducing the size of its ERP database
High growth rate managed while improving performance and
meeting SLAs
46
We can efficiently
handle higher transaction
volumes and respond
faster to business and
customer requirements.
Michael Diliberto,
Priceline.com
Queensland Catholic Education Commission (QCEC)

Puts analytics in the hands of business users and takes pressure off IT
Overview
Move beyond static reporting and allow members to
undertake detailed self-service, ad-hoc analysis on
complex data sets
Streamline overall financial forecasting and analysis
processes through a single source
Solution Overview
IBM Business Partner, Bistech, developed and
implemented a solution that would allow QCEC to improve
information management, reporting and analysis
processes and financial forecasting capabilities across its
operations
Business Benefits
Enables what-if analyses and scenario planning, helping
QCEC foresee the effects of policy changes and react
more effectively to changing situations
Reduced the amount of time taken to produce reports
from months to a matter of minutes
47
We can now be more

confident that the information
we provide to key stakeholders
is accurate, which in turn helps
to drive better decision-making.
Reducing the amount of time
spent validating data also gives
us more scope to concentrate
on data analysis itself."
-Manager of ICT Planning,
QCEC
Road construction company in Tokyo

Lower operating costs and increase expressway profitability
Overview
Connect more closely with customers
Process new streams of data in a more timely
and flexible manner to create a safer network for
travelers.
Solution Overview
IBM Business Partner, Nippon Information and
Communication implemented and supported the
Big Data & Analytics Solution to analyze vast
volumes of data throughout the road network and
generate entirely new insights.
. Business Benefits
Increased toll revenue by 17 percent over two
years, through increased use of highways
Boosted rest area revenue by 10 percent over
two years
Improved customers satisfaction with roadside
services
48
Using the Big Data &

Analytics capabilities of the
solution, company analysts
and facility designers can
understand traffic patterns
and make better decisions
on services to offer
travelers.
Seattle Childrens Hospital

Harness and analyze all data to transform patient care
Overview
Patient data resides in multiple systems and is
difficult to access and analyze
Physicians need quick access to patient data
to improve patient care
Solution Overview
IBM Business Partner, Brightlight, designed
and implemented a new Data Warehouse
deployed on IBM PureData System for
Analytics.
"With the help of Brightlight, we

deployed IBM PureData System
for Analytics and gained a BI
platform that integrates and
optimizes our data to provide the
best possible care for children."
Wendy Soethe, EDW Manager,
Seattle Childrens Hospital
Business Benefits
Improved patient care by accelerating query
times by 99% by bringing together data from
10 different systems while reducing costs.
49
Security First Insurance

Analyzes content to prioritize, route and respond to high volumes of requests
Overview
Find a way to quickly and efficiently assist customers
who use other-than-traditional methods to contact the
company, especially when all other lines of
communication are down
Solution Overview
IBM Business Partner, Integritie, deployed a
content management and analytics solution to
integrate incoming social media and email
requests into a single interface
Business Benefits
The system automatically prioritizes and routes
requests to Security First Insurance employees
based on the content of the message, expediting
the resolution process for customers
50
When customers contact

us through their iPhones,
Facebook, Twitter, LinkedIn
or email, they receive the
same timely attention as
when they call the company
or go to our web portal.
Werner Kruck,
Security First Insurance
State University of New York at Buffalo

Meeting the demands of big data with speed and conviction
Overview
Researchers want to identify & understand environmental
factors that may contribute to multiple sclerosis
Gene-environmental research presents researchers with
enormous volumes of data for which they need highperformance processing power and speed to make
meaningful, publishable discoveries
Solution Overview
IBM Business Partner, Revolution Analytics, helped
deliver a powerful solution that combines data warehouse
and analytic capabilities to handle immense data sets
Business Benefits
Reduces the time required to conduct gene-environmental
interactions analysis by 99%, from 27.2 hours to 11.7
minutes
Enables studies requiring more complex variables
IBM analytics help our

researchers fine-tune their
aim and match the speed of
analysis with the rate of
data coming into our
systems. Our goal is to
demystify why the disease
progresses more rapidly in
some patients and get those
insights back to other
researchers, so they can
find new treatments.
Dr. Murali Ramanathan,
Research Lead
51
Tele Ticket Service

Providing near-real-time visibility into ticket sales
Overview
Needed a partner to help launch a new business
intelligence service that would take advantage of
decades of ticketing data
Provide better control over pricing and scheduling
to its customers
Solution Overview
IBM Business Partner, Numius, delivered cloudbased Numius Platform Services, which uses
IBM applications to deliver high-performance
analytics and provides an operating platform that
handles complex workloads and data volumes.
Business Benefits
Increased ticket sales
Optimized seating allotments and performance
schedules
Delivers competitive advantage to service users
52
Thanks to the cloud-based

services provided by Numius
along with all of those IBM
applications, we can offer
more value to our customers,
helping our new business
intelligence service to be a
success."
-Stefan Esselens,
Tele Ticket Service
Temenos Group AG
Safeguards client accounts and reduces risk with Big Data & Analytics
Overview
Global banks require transaction monitoring solutions
to comply with regulations
Highlight patterns of behavior that may be signs of
fraud, allowing banks to take appropriate measures
to minimize their financial exposure and avoid
multimillion-dollar government fines.
Solution Overview
IBM Business Partner, Temenos Group AG, helps
its banking clients screen business credit risk,
high-value payments and questionable behavior
without slowing down their business
. Business Benefits
Helped banks avoid fines of up to USD100 million
by meeting regulatory compliance requirements
Saved up to USD37,000 per day for the typical
bank receiving more than 100,000 payment
transactions
53
The biggest piece of this is

minimizing reputational risk. A
bank might lose a significant
part of its business if it fails to
meet watch-list compliance.
So the question is not to save
money, but to cover a known
risk."
-Vincent Dupuis,
Temenos Belgium
Trident Marketing
Applies Big Data & Analytics to increase revenue by nearly 1000%
Overview
Increase accuracy of marketing and decrease
costs
Gain insight into which customers are most likely
to buy which products, and when.
Solution Overview
IBM Business Partner, Fuzzy Logix, extended
the Big Data & Analytics Solution with indatabase analytics.
. Business Benefits
Tenfold increase in revenue in four years
Ten percent increase in sales in 60 days
Thirty percent decrease in paid search marketing
costs
54
Predictive analytics gave us a

new dimension of thinking.
Instead of seeing the business
in two or three dimensions, we
can effectively analyze
hundreds of dimensions.
Steve Baldelli, Trident
Marketing
Troy Corporation
Analytics unlocks new insights into customer relationships
Overview
Needed to maintain healthy profit margins while offering the best
possible value to its customers
A key factor preventing Troy from optimizing its sales
organization was a lack of visibility, particularly of the
profitability of each of its customer relationships
Solution Overview
IBM Business Partner, Adaptive, helped with the evaluation
process, and supported the deployment of the solution using
their unique implementation methodology and approach,
which is designed to help clients advance on the analytics
maturity curve by executing an iterative and agile project plan
Greater visibility of our

margins helps us keep
customer relationships a
win-win for both parties.
Matt Bodina, Director of
Planning and Analysis
Business Benefits
Automated sales reporting saves two days per month
Insight into margins helps optimize prices and delivers better
value to customers
55

Keeping track of student performance to foster greater success
Overview
With up to 22,000 students transferring in and out of its district
each year, Waterbury Public Schools struggled to gain the
accurate view of the student body it needs to tackle underperformance
Solution Overview
IBM Business Partners, Phytorion and NSI, helped select and
deploy IBM Cognos Business Intelligence software on IBM
System x 3650 servers
Business Benefits
Drives timelier intervention for students at risk of underperforming
Ensures that the district receives all state funding to which
it is entitled
Expected to raise student attainment
56
The Board of Education

now routinely asks us for
reports we are already
generating. We are more
ahead of the curve in
understanding student
performance than ever
before.
Will Zhuta,
Waterbury Public
Schools
YaData Solutions
Unearths insights about Big Data & Analytics to make faster decisions
Overview
Reduce customers data ignorance and amnesia
by developing a big data solution across
industries
Solution Overview
IBM Business Partner, YaData, delivers Big Data
& Analytics discovering unexpected insights
within seemingly unrelated data.
. Business Benefits
Reduced marketing cycle time by approximately
93 percent
Identifies actionable insights that can reduce
customer churn and potentially save customers
millions of dollars
We take the best of everything

IBM offers, place it in a big
data platform, integrate tools
using a semantic model and
use parametric relationships
that leverage IBM analytic
engines in order to create
discovery.
Sean OBrien, principal,
YaData Solutions Inc.
57
Videos - BP Success Stories

IBM Business Partner YouTube Channel Great source for Business Partner
Videos
BP Spotlight page in PartnerWorld
Brightlights - Seattle Children's Hospital

http://www.youtube.com/watch?v=PhHmNG0DYdw
Fuzzy Logix/Trident
http://www.youtube.com/watch?v=PF73zcuK5SY
AppTec/Commercial Mexicana
http://www.youtube.com/watch?v=LngrhQfNa5Q
58
Middlecon Gorilla Marketing http://www.youtube.com/watch?v=MmnruQoyxvo

2014 BigData Analytics Business Partner Case Studies 4-9-14

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2014 BigData Analytics Business Partner Case Studies 4-9-14

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Linda Stanislawski, Business Partner Ecosystem

Traci McIntyre, SWG Channel Marketing

Big Data & Analytics Business

2013 IBM Corporation

Acquire, Grow and Retain Customers

Optimize Operations and Reduce Fraud

Adamjee Insurance BP Analytics

Blind Government Lab BP TerraEchos

Chickasaw Nation Division of Commerce BP Kurt Sal

Blind Bank in China BP Yucheng Technologies LTD

GEWOFAG BP Fritz & Maczoil

Blind US Communications carrier BP ComScore

Multivac BP Fritz & Maczoil, MM

Cincinnati Zoo & Botanical Garden BP BrightStar

Waterbury Public Schools

Comercial Mexicana BP Appliance Technologies

DLI Market Intelligence BP Kapacity

Blind Energy Company BP Sharpe Engineering, Wise

Transform financial management processes

Open Universities Australia BP Certus Solutions

2013 IBM Corporation

Create new business models

Blind Bank in China, BP Yucheng Technologies

Bernard Chaus BP SKY I.T. Group

Blind Energy Global, BP ESRI

DLI Market Inteligence BP kapacity

Equifax Canada (MM) BP KPI

Tele Ticket Service BP Numius

Guarantee Fund- Musala Soft

Company size midmarket (less then 1000

Hamilton County Department of Education - BP Decis

2013 IBM Corporation

Aerospace & Defense

Energy & Utility

ATK ProRes Group

Blind Energy Global, BP ESRI

Blind Energy Company BP Sharpe Engineering, Wise

Blind Bank in China, BP Yucheng Technologies

Trident Marketing BP Fuzzy Logix

Seattle Childrens Hospital BP BrightLight

2013 IBM Corporation

Adamjee Insurance BP Analytics

Discovery Health BP BITanium

Bernard Chaus BP SKY I.T. Group

Security First Insurance BP Integritie

Guarantee Fund- Musala Soft

Blind mobile communications BP GenE

Media & Entertainment

Chemical & Petroleum

GEWOFAG BP Frits & Maczoil

2013 IBM Corporation

North America IOT

Blind Bank in China, BP Yucheng Technologies

Aperity BP Fuzzy Logix

Blind mobile communications BP Bright Oceans Corp

ATK ProRes Group

Blind Energy Company BP Sharpe Engineering, Wise Men Consultants

Blind Government Lab BP TerraEchos

Blind mobile communications BP ComScore

Bernard Chaus BP SKY I.T. Group

Blind mobile communications BP GenE

C Spire Wireless BP Aixiom

DLI Market Inteligence BP kapacity

Chickasaw Nation Division of Commerce BP Kurt Salmon