Professional Documents
Culture Documents
INTRODUCTION TO
SALES MANAGEMENT
Copyright 2001 by Harcourt, Inc. All rights reserved.
CHAPTER 1
SALES MANAGEMENT:
ITS NATURE, REWARDS, AND
RESPONSIBILITIES
LEARNING OBJECTIVES
A career in sales management is exciting and unique and
provides numerous opportunities. This chapter will do
the following:
Provide you with an overview of a sales managers
job.
Introduce you to the various types of sales managers
and the skills required of them.
Discuss what a new manager experiences when
promoted from a sales job.
Copyright 2001 by Harcourt, Inc. All rights reserved.
PLANNING
The conscious, systemic process of making
decisions about goals and activities that an
individual, group, work unit, or organization will
pursue in the future and the use of resources
needed to attain them.
STAFFING
Activities undertaken to attract, develop, and
maintain effective sales personnel within an
organization.
SALES TRAINING
The effort put forth by an employer to provide the
salesperson job-related culture, skills, knowledge,
and attitudes that result in improved performance
in the selling environment.
LEADING
The ability to influence other people toward
the attainment of objectives.
CONTROLLING
Monitoring sales personnels activities,
determining whether the organization is on target
toward its goals, and making corrections as
necessary.
SALES PERFORMANCE
EXTERNAL ENVIRONMENT
MAJOR PARTS OF AN
ORGANIZATIONAL SYSTEM
Organizational effectiveness is the degree to which
the organization achieves a stated objective.
Organizational efficiency refers to the amount of
resources used to achieve an organizational goal.
CEO
President
T o p S a le s L e a d e r s
( S t r a t e g ic )
M id d le S a l e s
L e ad ers
( T a c t ic a l)
F ir s t- L in e
S a le s L e a d e rs
( O p e r a t i o n a l)
Salesperson
Key Account
Top Managers
S t a ff in g T r a i n in g
10%
5%
P la n n in g
35%
L e a d in g
30%
C o n t r o ll in g
20%
Middle Managers
P la n n in g
28%
S t a ff in g T r a in in g
10%
10%
L e a d in g
30%
C o n t r o ll in g
22%
First-Line Managers
P la n n in g
15%
S t a ff in g
20%
T r a in in g
25%
L e a d in g
25%
C o n t r o l li n g
15%
President
Vice President of Marketing
National Sales Mgr.
Zone Sales Manager
Regional Sales Manager
District Sales Manager
Key Account Salesperson
Salesperson
Sales Trainee
Copyright 2001 by Harcourt, Inc. All rights reserved.
2. PEOPLE SKILLS
Involve the ability to work with and through other people and
to work effectively as a group member.
3. TECHNICAL SKILLS
The ability to perform a specialized task that involves a certain
method or process.
Copyright 2001 by Harcourt, Inc. All rights reserved.
C o n c e p tu a l a n d
D e c i s i o n S k il l s
P e o p l e S k il l s
T o p S a le s L e a d e r s
M i d d le S a le s L e a d e r s
F irs t - L in e S a le s L e a d e r s
N o n m a n a g e r ia l S a le s p e o p l e
T e c h n i c a l S k il l s